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Should Public Relations Claim Control of Content Marketing ...

Should Public Relations Claim Control of Content Marketing ... | Social media and PR | Scoop.it
The telling of stories in business is the prime responsibility of public relations, so it is a natural progression for PR to take the lead role in content marketing. When we talk of storytelling, we are speaking of stories (or narratives) ...
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Social Media and Public Relations Begin With Strategic Planning

Social Media and Public Relations Begin With Strategic Planning | Social media and PR | Scoop.it
If you were to Google “social media and public relations strategy,” millions of articles, blog posts, videos and other resources would pop up on this popular subject.

Via Bettina Fackelmann
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Press Releases: Internet PR Firm in Social Media Reveals How To Get Bloggers to Blog

See http://sparkah.com/press Press Releases: Internet PR Firm Explains Why Bloggers Aren't Blogging About You.
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Social Media & Public Relations: Innovative Strategies for a New Age

Just about every Public Relations agency and client department claims that it is integrating social media into its practices -- but using these new tools eff...
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How to Use Social Media in PR | Public Relations

Watch more How to Work in Public Relations videos: http://www.howcast.com/videos/508041-How-to-Work-with-the-Press-Public-Relations Learn how to use social m...
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4 secrets of a successful digital content strategy

4 secrets of a successful digital content strategy | Social media and PR | Scoop.it

Wake up, marketers! The magic of content marketing isn't in the substance -- it's in the strategy. Here's how to plan your way to the top.

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jaynalocke's curator insight, April 30, 2013 11:17 AM

I would modify this opening statement to say, "The magic of content marketing isn't only in the substance; you must combine substance with strategy." Otherwise, I'm in agreement with the author.

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Targeted Publicity Strategies: How to get Instantaneous Recognition in your Industry - YouTube

http://www.spitfirealliance.com Are you ready to start trending on Twitter? Do you want a massive, yet targeted audience throughout numerous social media out...
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Is Content Marketing the Future for Public Relations (PR) Professionals? - Everything PR

Is Content Marketing the Future for Public Relations (PR) Professionals? - Everything PR | Social media and PR | Scoop.it

Everything PR Is Content Marketing the Future for Public Relations (PR) Professionals?


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Keith Lockhart's curator insight, June 30, 2013 7:33 PM
Maybe for a job, but what marketing space does not have some element of public relations?
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The PR and social media trends to include in your strategy in 2014 ...

The PR and social media trends to include in your strategy in 2014 ... | Social media and PR | Scoop.it
With the New Year upon us, now is an important time to start planning your PR and social media strategy for 2014. Taking the time to re-evaluate your strategy and making a consistent effort to improve will help your business ...
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