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Going Mobile? Make It More Than a Marketing Strategy

Going Mobile? Make It More Than a Marketing Strategy | Social Media and Online Marketing | Scoop.it
Smartphones and tablets are becoming an important tool for satisfying your customers' needs, not just for trying to sell to them. Are you ready?

Via Peter Verschuere, The Ayantek Team, Brian Yanish - MarketingHits.com, donhornsby
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How to Use Social Media to Close More Deals without Being a Pushy Salesperson

How to Use Social Media to Close More Deals without Being a Pushy Salesperson | Social Media and Online Marketing | Scoop.it

"The days of being able to close on most sales transactions with the style of a pushy used car salesman, are gone. Here are 3 steps to using social media to win more business without being annoying."

 

I love this article, and especially the section, Solve Problems Rather than “Selling”


We call it selling what they need, not what you've got to move this quarter.


We delve into a lot of these points in our new book:
The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success http://bit.ly/InfPipe ;

 

Via @ProPodder


Via Mike Ellsworth, Anne Thomas
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Mike Ellsworth's comment, October 20, 2012 6:42 PM
Anne, thanks as always for the reScoop!
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Case Study: Top 10 Google Search Engine Ranking Postion Factors | All Infographics

Case Study: Top 10 Google Search Engine Ranking Postion Factors | All Infographics | Social Media and Online Marketing | Scoop.it

Infographics on Getting your website to Top Search Engine Ranking Position (SERP) with 10 best factors to rock website on Google Search Engine by quality content...


Via Hessie Jones, John van den Brink, donhornsby
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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Social Media and Online Marketing | Scoop.it

How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.

"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx


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5 Ways to Increase Your Facebook Engagement

5 Ways to Increase Your Facebook Engagement | Social Media and Online Marketing | Scoop.it
Facebook marketing strategy: learn the strategies you need to have exceptional engagement with measurable results on your Facebook page.

 

Looking to increase your Facebook page engagement?

 

Wondering why some pages have very high engagement and others nearly none?

 

In this post I’ll share five tips you can put to work right away.


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Social media allows small businesses to go big

Social media allows small businesses to go big | Social Media and Online Marketing | Scoop.it

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Social Media Monitoring Tools: Facts and How to Use | All Infographics

Social Media Monitoring Tools: Facts and How to Use | All Infographics | Social Media and Online Marketing | Scoop.it
Infographics on Social media Monitoring Tools for popularity and branding for business with social media booster proving effective results for profitable income...
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Introducing Google Input Tools

http://google.com/inputtools The power to communicate with friends or family in your language is now at your fingertips with Google Input Tools. Available fo...
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In Social Signals We Trust - Two Pens

In Social Signals We Trust - Two Pens | Social Media and Online Marketing | Scoop.it
Search engines shape results based in part on “social signals”—recommendations we make online. Learn what content works for social search.
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Social Media Explained by Donuts

Social Media Explained by Donuts | Social Media and Online Marketing | Scoop.it

.Photo by douglaswray http://instagram.com/p/nm695/#


Via Joyce Valenza, Ann Vega, Kalani Kirk Hausman, donhornsby
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The SEO Puzzle: The Most Important Pieces [Infographic]

The SEO Puzzle: The Most Important Pieces [Infographic] | Social Media and Online Marketing | Scoop.it

It doesn’t really matter how much you study it, it’s almost impossible to get the perfect SEO (Search Engine Optimization) score for any long period of time.

 

Each search engine has their own algorithm to rank websites, and as if that wasn’t complicated enough, they change that algorithm frequently in order to perfect it and make sure that the same sites don’t hog up the top positions simply because they’ve figured out the x-factor in the algorithm to dodge other more popular sites that have the traffic, content mass, and extensive Internet presence enough to be ranked at the top.

 

I would probably need an endless number of articles to cover all the different aspects of the perfect SEO, and if I tried to do that, I would probably not be able to pinpoint it anyway.

 

Read More: http://www.bitrebels.com/technology/the-seo-puzzle-the-most-important-pieces-infographic/


Via Antonino Militello
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Mike Ellsworth's comment, October 20, 2012 6:42 PM
Anne, thanks as always for the reScoop!
Mike Ellsworth's comment, October 20, 2012 6:42 PM
Anne, thanks as always for the reScoop!
Mike Ellsworth's comment, October 20, 2012 6:47 PM
Mala, thanks for the reScoop!
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Nice Guys Finish First in Social Media

Nice Guys Finish First in Social Media | Social Media and Online Marketing | Scoop.it
The way people interact has changed dramatically ever since social media has been a part of business.

 

We just met and it’s finally my turn to speak but you keep on nodding your head and saying “yup” over and over again while looking in every direction but mine. You have no idea what I’m saying because you’re not listening to me. You and your ego had a good run but the times are changing my friend…

 

2012 – The World Has Changed. Enter Social Media.

 

No longer can one spew nonsense and expect to build quality relationships. You can no longer be a self-promoter – social media simply doesn’t work that way. If you’re not engaging with people in a positive manner you will probably be unfollowed by many on a daily basis. People appreciate manners and common courtesy online. Here are a few things you could do to polish up your online manners:


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How Social Search and Social Shopping Are Transforming Retail [Infographic]

How Social Search and Social Shopping Are Transforming Retail [Infographic] | Social Media and Online Marketing | Scoop.it

This Infographic by Symphony Teleca shows that consumers rely on peer recommendations: Links to user-generated content on social networks (Facebook, Twitter, Google +, Pinterest) make up a quarter of the search results for the top 20 brands in the world.

In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.

 

Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most.

This Infographic also shows how mobile devices, real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience.

167 million people will shop online this year, spending an average of $1,800 per person, it reveals.

 

Unsurprisingly, shoppers are using their smartphones to look for sales and special deals, as well as read product reviews and ratings.

64% of smartphone owners shop online using their devices;

40% of Twitter users say they search for products on the microblogging tool; and

60% of Facebook users say they would discuss a product or service if they were offered a discount

 

It also breaks down how companies such as Walmart and Starbucks are using social networks to engage shoppers. It also looks at how businesses are using mobile point of sale (POS) transactions to get insight into consumer data, sales records and inventory.

 

Infographic by  Symphony Teleca

By Mindjumpers. http://bit.ly/SsmHLV

Source. http://bit.ly/Vk5g0y


Via maxOz, Stephen Dale, YK Chau, Martin (Marty) Smith, donhornsby
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75 Tips to Manage Your Social Media Efforts in 2012

75 Tips to Manage Your Social Media Efforts in 2012 | Social Media and Online Marketing | Scoop.it

With all of Google’s post-Penguin focus on natural link building and the increasingly high weight given to social performance by the company’s algorithms, it’s clear that social media marketing should be a priority for every business operating online these days.


However, when it comes to social networking, there’s a right way and a wrong way to go about promoting your business. Take a look at the following tips to see what’s working in 2012, and which outdated social media marketing tactics should be avoided at all costs!


 


Read More: http://www.quicksprout.com/2012/09/10/75-tips-to-manage-social-media-efforts-in-2012/


Via Antonino Militello
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ShaluSharma's comment, September 11, 2012 12:36 PM
Thanks for this, very interesting about social media.
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4 Key Steps To Growing Your Online Social Media Assets

4 Key Steps To Growing Your Online Social Media Assets | Social Media and Online Marketing | Scoop.it
Have you ever Googled your name or your companies brand and viewed what shows up on the first page of the search results?

 

Have you ever Googled your name or your companies brand and viewed what shows up on the first page of the search results?

 

Do you like what you see?

 

A friend of mine said that when she enters her name what she is finding is that what ranks highest in the Google search results is not positive or glowing but a critical comment that was posted by someone else on their website that is out of context and doesn’t show her in the best light.

 

You are pitching for some new business or applying for a new job, but don’t think that you or your company won’t be searched online prior to that meeting or that interview! I know I do and it is sometimes my first impression and we all know how important that is.

 


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Best SEO Practices for Twitter and Facebook

Best SEO Practices for Twitter and Facebook | Social Media and Online Marketing | Scoop.it

The connection between social media and searching is a strong and a natural one. Social media is strong enough at this point to be able to be taken seriously by the search engines. Many businesses have realized that social media is good for their business and that it will help them to become even more successful.

 

However, there are still many other businesses that don’t fully understand how impactful social media can be for them. Hopefully, they will start to understand how powerful it is and they will see the need to commit to working it for their businesses. SEO is a piece of the entire puzzle, which everyone is trying to piece together all of the time.

 

Read More: http://www.business2community.com/seo/best-seo-practices-for-twitter-and-facebook-0266572

 

 


Via Antonino Militello
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YDeveloper's comment, August 31, 2012 9:04 AM
Good tips and wants to apply.
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Facebook study reveals what makes someone a leader - tech - 21 June 2012 - New Scientist

Facebook study reveals what makes someone a leader - tech - 21 June 2012 - New Scientist | Social Media and Online Marketing | Scoop.it
A study of more than 1 million Facebook users reveals who wields the most peer power – and who is most easily influenced...
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Hands On With the Nexus 7 and Android Jelly Bean

Hands On With the Nexus 7 and Android Jelly Bean (Google Nexus 7 with Jelly Bean: Kindle Fire Can’t Touch This [HANDS-ON VIDEO]:

With the Nexus 7 tablet, Google...)...
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