Measuring the Networked Nonprofit
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Measuring the Networked Nonprofit
Best links and resources for improving practice and proving results.
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Rescooped by Beth Kanter from visual data!

Visualizing Connections In Data & Analyzing Information

Visualizing Connections In Data & Analyzing Information | Measuring the Networked Nonprofit |

For many data visualization projects, information comes from a source that has already done some aggregation. This is both a blessing and a curse. Aggregation definitely simplifies the analysis and visualization process, but it can also greatly reduce the visualization and analysis options. This is because aggregation often destroys connections in data. For this reason, it's critical to have an in-depth and thorough knowledge and understanding of the information from aggregated information. There are several different visualization techniques that open up once we have the original data, such as Euler diagrams and parallel sets.

The extra information that can be obtained from visualizations is important to gaining a full understanding of the data, and it can lead to a much more interesting story, as well as far better visualizations and more accurate connections and links within those visualizations.

So, when gathering data about something, remember to dig deeper into it, as there are many important connections that happen within data that can provide knowledge beyond just a simple average or total.

To learn more about the value of these connections, sourcing accurate data, and how it is transformed into useful graphics, read the complete article and check out the case study used to convey the main points outlined above...

Via Lauren Moss
kurakura's comment, November 15, 2012 5:17 AM
the last graph on that page is really useful for understanding the data?
Rescooped by Beth Kanter from Internet Marketing Strategy 2.0!

Visualize and Publish Your Web Site Analytics: ReportGrid

Visualize and Publish Your Web Site Analytics: ReportGrid | Measuring the Networked Nonprofit |

ReportGrid is a new web-service that allows any web publisher to create well-designed charts and graphs out of the traffic being recorded on his web pages and to easily publish them online.


Two critical items characterize this service: 


1) Quality visualization of web analytics data


2) Tools to publish it online 

As a user you have a lot of control in selecting what kind of data visualization approach you want to use and what data to bring in, but, to me, the key innovation here is the use of analytics data for "public" promotion and marketing purposes.


In 2004 I wrote: "...Though I am aware of breaking out from the traditional approach to the use of Web server statistics, but I would strongly suggest independent publishers, reporters, bloggers and online journalists of all kinds, to make (a representative sample) of their log server stats publicly available.




My recommendation is: Make it completely transparent for everyone to see how well you are doing.


The more transparent you are, the more credible your information will be."





This is why I think Reportgrid is offering something that will be of increasing value in the near future.

I bet, that it will not be long in fact before Google Analytics offers itself multiple ways to publish, embed and share its data.


Free and paid versions avalable.


Check (by mousing over the icons) all of the charts types available through ReportGrid: 


Features and pricing: 


How it works / get started: 


Find out more: 


(Reviewed by Robin Good)

Via Robin Good
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