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Rescooped by Beth Kanter from visualizing social media
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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Measuring the Networked Nonprofit | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss
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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

Rescooped by Beth Kanter from Internet Marketing Strategy 2.0
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Measure, Track and Optimize Social Media KPIs: 40 Dashboard Tools You Can Use

Measure, Track and Optimize Social Media KPIs: 40 Dashboard Tools You Can Use | Measuring the Networked Nonprofit | Scoop.it

Here's a great list of dashboard tools for tracking social media.  Remember the most thing before tool selection is to figure out your keyword searches and KPIs.

 

I have an entire wiki on listening and monitoring tools and adding this wonderful post found by Robin to it.
http://socialmedia-strategy.wikispaces.com/Listening 

http://socialmedia-strategy.wikispaces.com/Beth%27s+Big+List

 

 

 

Curated by Robin Good

If you are looking to track, monitor, manage and optimize different key social media-related perfomance indicators you probably some kind of dashboard where to do this work.

 

In this well-organized collection by Barry Hurd you can find anything from the very basic to the most sophisticared solutions at your disposal. 

Useful. 8/10

 

Find it all here: http://barryhurd.com/2011/11/10-social-media-dashboards-for-tracking-stuff/ 

 


Via Robin Good
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