The discussions that form around products and organizations are very different from those born in professional groups or around customer service accounts. Here's how.
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The other day, I was meeting with an associate who was relaying to me his frustration with influencer marketing: "Tara, influencer marketing just doesn't work. I made a deal with the most influenti...
Beth Kanter's insight:
But I *am* a fan of building out relationships in active networks – which can be entered by building relationships with influential types that operate within that network. It’s a longer term, more intensive task, but it pays off big time. You just need to follow relationship protocol and slowly climb the Social Engagement Ladder:
Curated by Beth Kanter
I'm a fan of buffapp, especially to schedule my tweets. They've now added analytics to their features.
The Twitter analytics include:
All clicks, retweets, mentions, reach and favorites that you will receive.
But metrics alone won't due any good unless you make sense of the data and create actionable insights. Too often we skip this part, going right to the tips (which are great and useful) but if you combine best practices with measurement you'll get even better results.
Here's an example. Using this article as a jumping off point, "The Five Tweets That Nonprofits Tweet That Get Retweeted The Most:
However, at least 10 times a day I go to my “Home” view and scan through hundreds of tweets hoping to find new nonprofits to retweet or list, but the honest truth is that the majority of tweets (from those 120,000+ nonprofits) in my “Home” view are un-retweetable. They are loaded with marketing pitches and often have punctuation and grammar errors, messy formatting, and one too many hashtags. These are the characteristics of tweets that I know my followers have no interest in seeing me retweet. I know because I study which tweets get retweeted – and which don’t.
Here they are:
1) Powerful stats that speak to your mission and programs
3) Well-formatted, easy to read factual tweets.
4) Position statements spoken with clarity and conviction.
5) Tweets that tap into the #BreakingNews cycle
So before you go wild .. think about how you might test some of these assumptions with your audience to see if they reasonate. Perhaps as you are composing your brand tweets for the week, you can identify types and compare to others. See if it works with you and rinse and repeat.
This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.
This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.
Here's what caught my attention:
Social Producers are the new storytellers
**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media
**They know how to trigger desirable (and social) actions, reactions and transactions
**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.
**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each
The difference between Social Producers and traditional content creators is they begin with social outcomes
**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy
**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network
**The overall story and outcome defines the nature of the social object.
**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.
**What was trending an hour ago gives way to the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.
**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.
**As you think about your content strategy for social networks, do so from the perspective of a social producer.
**While the social effect is certainly a goal, the social effect is also the result of social design.
**In the end, people are going to talk, so give them something to talk about!
Curated by Jan Gordon covering, "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/Qvxa6J]
Via janlgordon, Karen Dietz