Curated by Beth Kanter
Most people working strategically with Facebook have probably heard of EdgeRank by now. It determines whether people see your content or not. This deck unpacks the mysteries of Edgerank.
In the end this boils down to getting some of the tactics right such as improving EdgeRank by maybe posting content in rich media formats. Also another piece of advice is to keep testing and optimizing your efforts – for instance testing different timing and type of content.