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Story With Data: The Ultimate Collection of Resources – @juiceanalytics

Story With Data: The Ultimate Collection of Resources – @juiceanalytics | Measuring the Networked Nonprofit | Scoop.it
Your one stop shop for all you need to know about visual storytelling: http://t.co/ugfABM7nU4

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ozziegontang's curator insight, April 22, 2013 7:34 AM

Thanks to Zach and Team Juice for a site with insight on telling stories using data that is outa sight for all that is shared. II thank Karen Dietz of www.scoop.it/t/just-story-it for the cite. Look for her book coming out in the fall on storytelling for business.



Beth Kanter's comment, April 22, 2013 11:42 AM
Thanks for this great set of resources. I'm working on a module/workshop on data visualization so this is really timely
Karen Dietz's comment, April 23, 2013 9:52 PM
Wonderful Beth! I'm glad the list is going to be helpful for you. I know you will wow them at your workshop :)
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Data visualisation success hinges on solid storytelling skills

Data visualisation success hinges on solid storytelling skills | Measuring the Networked Nonprofit | Scoop.it
Learn more about the value of data visualisation. Tableau's Jock Mackinlay explains why data is inert and worthless without the twin practices of visualisation and storytelling.


This is a quick piece that makes some valuable points. Frankly, I'm not a hard-core data head. Yet I love looking at spreadsheets, bar charts, line charts and other visual displays of data in order to make meaning of the material and spot trends. 


There is a whole science to displaying data in meaningful ways (see Edward Tufte's work) that we don't need to go into here. But what I like about this article is that it points to the fact that all the data in the world is meaningless until you can tell the story about what it is saying and what it means.


Storytelling and data go hand-in-hand.


Truly, those of us in the field of business storytelling need to build our data skills. And data-geeks need to develop their storytelling skills. Sounds like a match made in heaven!


Here's another aspect of storytelling that this article alludes to: yes, we all know it takes time to share a story and in this fast-paced world, it is not uncommon to hear "But who has the time?! Just give me the data to share. We've got to get moving!"  Ahhhhh -- huge mistake! Taking the time to share a story in the beginning makes projects go much more quickly. 


That sounds counter-intuitive, but I experience this phenomenon again and again.


Read the article for additional points on how the marriage of data and storytelling make for better decision making. They are worth remembering.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Samreen Sharif's comment, September 7, 2012 8:48 PM
cool
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Data-Driven Brand Storytelling: 6 Steps to A Credible Story

Data-Driven Brand Storytelling: 6 Steps to A Credible Story | Measuring the Networked Nonprofit | Scoop.it
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.


Got data? Need a story?

Got a story? Need data?


Then these 6 steps will help shape your data into a story -- or bring data into your story.


Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience -- because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.


The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly -- receiving feedback before you publicly share it.


Go read this article. I think you will find it very helpful!


Many thanks to Giuseppe Mauriello for sending me this article to review :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Telling tales with data

Telling tales with data | Measuring the Networked Nonprofit | Scoop.it

Let's begin with an article that appeared in the Journal of the American Medical Association (JAMA) at the end of last year. Narrative vs Evidence-Based Medicine—And, Not Or was written by Zachary Meisel and in it he said: "Scientific reports are genuinely dispassionate, characterless, and ahistorical. But their translation and dissemination should not be. Stories are an essential part of how individuals understand and use evidence."

 

Data is supposed to be cold and objective; but the dissemination of your data can be warm and subjective. So go ahead, tell a story with your data. Because if you don't, you run the risk of falling behind. As Meisel continued: "Those who espouse only evidence—without narratives about real people—struggle to control the debate. Typically, they lose."

 

It’s become pretty much axiomatic these days that if you're really serious about getting your data across to your audience, you need to tell a story with it. Stories are more engaging and convincing than mere data. If you want to influence someone’s behaviour you need to touch their heartstrings and move them to tears. And you won't do that if you only engage their logical left brains. No, you also need to impose yourself on their creative and emotional right brains.

 

Which all sounds promising and exciting, but we need to remember that it's data we’re talking about here. Data is logical and soul-less and is usually a collection of seemingly disconnected facts. How are we going to fit that into a story?


Love this article with good ideas for keeping storytelling with data sweet and simple.


Thanks Gregg Morris @greggvm and his Story and Narrative curation for originally finding this post!


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