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Measuring the Networked Nonprofit
Best links and resources for improving practice and proving results.
Curated by Beth Kanter
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The Human Face of Big Data

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Amazing project, including an app that donates to charity:water

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Stephen Wolfram Blog : Data Science of the Facebook World

Stephen Wolfram Blog : Data Science of the Facebook World | Measuring the Networked Nonprofit | Scoop.it
Stephen Wolfram shares interesting Facebook data analysis finds from the Data Donor program of Wolfram|Alpha Personal Analytics for Facebook.
Beth Kanter's insight:

example of data philanthropy

More than a million people have now used our Wolfram|Alpha Personal Analytics for Facebook. And as part of our latest update, in addition to collecting some anonymized statistics, we launched a Data Donor program that allows people to contribute detailed data to us for research purposes.

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Analytics Blog: Expanding Universal Analytics into Public Beta

Analytics Blog: Expanding Universal Analytics into Public Beta | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

Helps you track the multi-screen experience (for context, this piece from Brian Solis (http://www.briansolis.com/2013/01/from-the-big-screen-to-the-little-screen-the-evolving-relationship-between-tv-and-search/)

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25 social media influencers Forbes ignored, and why

25 social media influencers Forbes ignored, and why | Measuring the Networked Nonprofit | Scoop.it
The Forbes "Power 50 List" of social influencers has become one of the most shared lists on the web. But it really has nothing to do with influence
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The Small Business Guide to Google Analytics

The Small Business Guide to Google Analytics | Measuring the Networked Nonprofit | Scoop.it
A straight-forward guide to getting your Google Analytics set up and running.
Beth Kanter's insight:

Useful flow chart

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#SM_RE - Social Media Measurement Meeting - Social Media Analytics & Transcripts

#SM_RE - Social Media Measurement Meeting - Social Media Analytics & Transcripts | Measuring the Networked Nonprofit | Scoop.it
On April 25, 2013, the Robert Wood Johnson Foundation will host a working meeting of lead evaluation staff from 10 national foundations, evaluators, and so
Beth Kanter's insight:

A transcript of the chat and some analytics (not curated).   I think you need a human touch.

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Telling tales with data

Telling tales with data | Measuring the Networked Nonprofit | Scoop.it

Let's begin with an article that appeared in the Journal of the American Medical Association (JAMA) at the end of last year. Narrative vs Evidence-Based Medicine—And, Not Or was written by Zachary Meisel and in it he said: "Scientific reports are genuinely dispassionate, characterless, and ahistorical. But their translation and dissemination should not be. Stories are an essential part of how individuals understand and use evidence."

 

Data is supposed to be cold and objective; but the dissemination of your data can be warm and subjective. So go ahead, tell a story with your data. Because if you don't, you run the risk of falling behind. As Meisel continued: "Those who espouse only evidence—without narratives about real people—struggle to control the debate. Typically, they lose."

 

It’s become pretty much axiomatic these days that if you're really serious about getting your data across to your audience, you need to tell a story with it. Stories are more engaging and convincing than mere data. If you want to influence someone’s behaviour you need to touch their heartstrings and move them to tears. And you won't do that if you only engage their logical left brains. No, you also need to impose yourself on their creative and emotional right brains.

 

Which all sounds promising and exciting, but we need to remember that it's data we’re talking about here. Data is logical and soul-less and is usually a collection of seemingly disconnected facts. How are we going to fit that into a story?


Love this article with good ideas for keeping storytelling with data sweet and simple.


Thanks Gregg Morris @greggvm and his Story and Narrative curation for originally finding this post!


Via Karen Dietz
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Data-Driven Brand Storytelling: 6 Steps to A Credible Story

Data-Driven Brand Storytelling: 6 Steps to A Credible Story | Measuring the Networked Nonprofit | Scoop.it
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.


Got data? Need a story?

Got a story? Need data?


Then these 6 steps will help shape your data into a story -- or bring data into your story.


Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience -- because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.


The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly -- receiving feedback before you publicly share it.


Go read this article. I think you will find it very helpful!


Many thanks to Giuseppe Mauriello for sending me this article to review :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Muck Rack - Who Shared My Link on Twitter, Facebook, Google Plus and social media?

Muck Rack - Who Shared My Link on Twitter, Facebook, Google Plus and social media? | Measuring the Networked Nonprofit | Scoop.it
Muck Rack is where journalists and sources connect. Find, follow and send spam-free pitches to journalists you need to know. Journalists can build portfolios and accelerate their careers.
Beth Kanter's insight:

Helps you find out how many people shared your link, including journalists.

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Join the Community | School of Data - Evidence is Power

Join the Community | School of Data - Evidence is Power | Measuring the Networked Nonprofit | Scoop.it
Evidence is Power
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Example of capacity building for data in the nonprofit sector in the UK - via Dirk Slater

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Why 'lean data' beats big data

Why 'lean data' beats big data | Measuring the Networked Nonprofit | Scoop.it
Matti Keltanen explains why the big data hype may not help your business and gives four reasons for a lean approach
Beth Kanter's insight:

Big data can do most of the things your laptop does, the difference is simply industrial scale. By contrast, we can use the term 'lean data' to describe an Occam's razor approach to data capture and analysis: the lightest, simplest way to achieve your data analysis goals is the best one.

Here are four reasons to prefer lean – rather than big – data.


Starting with "big" puts the cart before the horse
Everyday tools pack a lot of punch

Dminishing returns still apply

Hardest part is still done by humans 

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Media Impact Funders's curator insight, April 18, 2013 9:54 AM

It's like a buffet vs a tasting menu - one gets you full but not any better off, the other is memorable and illuminating.

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10 Awesome Twitter Analytics and Visualization Tools

10 Awesome Twitter Analytics and Visualization Tools | Measuring the Networked Nonprofit | Scoop.it
Check out this article to discover 10 of the most powerful Twitter analytics and visualization tools so you can analyse and visualize your Twitter network!
Beth Kanter's insight:

Blog post with descriptions and screen captures of Twitter Analytics and Visualizaiton tools - 


After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.

Many tools tried to add value and failed.  At least they tried.  The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter.

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Moving from Big Data to Big Wisdom - Forbes

Moving from Big Data to Big Wisdom - Forbes | Measuring the Networked Nonprofit | Scoop.it
Editor’s note: Darin McKeever is a deputy director in the Global Policy & Advocacy division at the Bill & Melinda Gates Foundation, where he leads the foundation’s charitable sector support team. This article was...
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Researchers Call Out Twitter Celebrities With Suspicious Followings

Researchers Call Out Twitter Celebrities With Suspicious Followings | Measuring the Networked Nonprofit | Scoop.it
Two Italian security researchers identified high-profile Twitter accounts that added or lost large numbers of followers in one day.
Beth Kanter's insight:

The number of twitter followers is not a measure of success ...http://bits.blogs.nytimes.com/2013/04/25/researchers-call-out-twitter-celebrities-with-suspicious-followings/

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Why Is Facebook Insights Not Working

Why is Facebook Insights not working? Check to see if everyone is having problems or just you
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Deborah Spector's curator insight, April 26, 2013 9:00 AM

I've about given up on Facebook Insights. Anyone else?

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Who Are The Top 50 Social Media Power Influencers, 2013? - Forbes

Who Are The Top 50 Social Media Power Influencers, 2013? - Forbes | Measuring the Networked Nonprofit | Scoop.it
Who are the top 50 social media influencers for 2013?
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What Publishers Can Learn from Google's Patented News Article Rankings

What Publishers Can Learn from Google's Patented News Article Rankings | Measuring the Networked Nonprofit | Scoop.it
No publisher or content producer can afford to ignore how Google ranks the news.
Beth Kanter's insight:

The first three metrics refer to “the number of articles produced … during a given time period, an average length of an article [and] the importance of coverage from the news source.” These favor large publishers, but they select for originality and focus as well. Google is actually “counting the number of original sentences” and comparing the output about the given subject to the news source’s competitors.

What do you think?
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Calls to Action and Video: Video Pep Talk 6

Calls to Action and Video: Video Pep Talk 6 | Measuring the Networked Nonprofit | Scoop.it
Goals come in a wide range, but ultimately, the point of your video is not to just simply provide information. You usually want to move or encourage your audience to do something after they are done watching.
Beth Kanter's insight:

Some video measurement advice 

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Infographic Builders: 9 Free Tools To Create Great Visual Charts

Infographic Builders: 9 Free Tools To Create Great Visual Charts | Measuring the Networked Nonprofit | Scoop.it

Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.

 

Useful. 8/10

 

Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/ 

 

(Unearted by Andres Taborga)

 

Hey All -- sometimes in business we need to display/convey data with our storytelling. So how do you display data in engaging ways? I love this article because it shares 6 free tools to use, plus there's a little tutorial on how to make infographics.


We all know how important it is to have the right tool for the job at hand. Bookmark this article so when you need the tools you have them. Enjoy playing with your numbers and showing them in different ways!


Thank you Robin Good for curating this article.


Via Robin Good, Karen Dietz
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Trude Burnett's curator insight, May 9, 2014 3:48 PM

Good tools to make Infographics

becool's curator insight, May 4, 2015 6:40 AM

Infographics voor zij die er nog steeds zot van zijn.

Sahana Chattopadhyay's curator insight, May 4, 2015 11:59 PM

Infographics are great tools to present curated and focused content from a specific perspective. 

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Data visualisation success hinges on solid storytelling skills

Data visualisation success hinges on solid storytelling skills | Measuring the Networked Nonprofit | Scoop.it
Learn more about the value of data visualisation. Tableau's Jock Mackinlay explains why data is inert and worthless without the twin practices of visualisation and storytelling.


This is a quick piece that makes some valuable points. Frankly, I'm not a hard-core data head. Yet I love looking at spreadsheets, bar charts, line charts and other visual displays of data in order to make meaning of the material and spot trends. 


There is a whole science to displaying data in meaningful ways (see Edward Tufte's work) that we don't need to go into here. But what I like about this article is that it points to the fact that all the data in the world is meaningless until you can tell the story about what it is saying and what it means.


Storytelling and data go hand-in-hand.


Truly, those of us in the field of business storytelling need to build our data skills. And data-geeks need to develop their storytelling skills. Sounds like a match made in heaven!


Here's another aspect of storytelling that this article alludes to: yes, we all know it takes time to share a story and in this fast-paced world, it is not uncommon to hear "But who has the time?! Just give me the data to share. We've got to get moving!"  Ahhhhh -- huge mistake! Taking the time to share a story in the beginning makes projects go much more quickly. 


That sounds counter-intuitive, but I experience this phenomenon again and again.


Read the article for additional points on how the marriage of data and storytelling make for better decision making. They are worth remembering.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Bas Kooter, Karen Dietz
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Samreen Sharif's comment, September 7, 2012 8:48 PM
cool
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Story With Data: The Ultimate Collection of Resources – @juiceanalytics

Story With Data: The Ultimate Collection of Resources – @juiceanalytics | Measuring the Networked Nonprofit | Scoop.it
Your one stop shop for all you need to know about visual storytelling: http://t.co/ugfABM7nU4

Via Karen Dietz
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ozziegontang's curator insight, April 22, 2013 7:34 AM

Thanks to Zach and Team Juice for a site with insight on telling stories using data that is outa sight for all that is shared. II thank Karen Dietz of www.scoop.it/t/just-story-it for the cite. Look for her book coming out in the fall on storytelling for business.



Beth Kanter's comment, April 22, 2013 11:42 AM
Thanks for this great set of resources. I'm working on a module/workshop on data visualization so this is really timely
Karen Dietz's comment, April 23, 2013 9:52 PM
Wonderful Beth! I'm glad the list is going to be helpful for you. I know you will wow them at your workshop :)
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big humanities

Beth Kanter's insight:

Research topics covered:

Topics covered by the workshop include, but are not restricted to, the following:

  • Text- and data-mining of historical and archival material.
  • Social media analysis, including sentiment analysis
  • Cultural analytics
  • Crowd-sourcing and big data
  • Cyber-infrastructures for the humanities
  • Relationship between ‘small data’ and big data
  • NoSQL databases and their application, e.g. document and graph databases
  • Big data and the construction of memory and identity
  • Big data and archival practice
  • Construction of big data
  • Big data in Heritage
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Advancing Social Media Measurement

Advancing Social Media Measurement | Measuring the Networked Nonprofit | Scoop.it
More than 40 leaders in philanthropy, evaluation, and communications will participate in a convening in Princeton this month to develop measures for evaluating the impact of social media on philanthropic outcomes.
Beth Kanter's insight:

This is a resource page that summarizes the meeting convening of social media metrics in Philanthropy - and the chat.   Follow the #sm_re tag

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Measuring the Networked Nonprofit | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss
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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

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7 Key Design Tips for High-Converting Landing Pages | HubSpot

7 Key Design Tips for High-Converting Landing Pages | HubSpot | Measuring the Networked Nonprofit | Scoop.it

Excerpted from article by HubSpot:

"Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. They are the hub of your lead generation efforts, and that's why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next.

 

So to help you build good looking and high-converting landing pages, we wanted to share some design-related best practices.


1) Get to the point.
We all know people have short attention spans -- so why aren’t we considering that in landing page creation?
So when designing your landing pages, get straight to the point. People came to the page for a reason, so make sure you address that reason clearly and succinctly by highlighting the value of what you're offering and how it addresses their needs, interests, or problems.

2) Use contrasting colors.
Keep in mind that you always want your main call-to-action (CTA) to really POP off your landing page. So when you're encouraging visitors to fill out a form and click on that 'submit' button, make sure it's easy for visitors to see where they should complete that action. That's why using complementary and contrasting colors is a great way to call a visitor's attention to exactly where you want it.

3) Stamp on a logo.
Keep your brand top of mind when they're downloading your content and offers by making sure the viewer knows exactly where they are. All your landing pages should have your logo placed strategically on the page.

4) Avoid visual clutter.
While displaying extravagant visuals on your landing pages may sound like a fabulous idea, oftentimes it distracts the reader from the main point of the landing page, creation more friction on the landing page instead of supporing conversion.

5) Never underestimate formatting.
Formatting is probably the easiest design best practice to follow when crafting good-looking landing pages. It's also one that can go a really long way with little effort. Clearly laying out your headlines, images, copy, form, etc. can help you highlight the value of your offer and tee up conversion by creating a visual-friendly user experience that guides visitors to complete the conversion.

6) Add social proof.
This adds third-party credibility to your content and offers and can help boost conversions. Do you have any case studies or testimonials you can pull quotes from? Furthermore, try searching through social networks like Twitter, Facebook -- or another social platform of your choice! Consider embedding tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page.

7) Be consistent.
A sense of consistency can help the end user know how to navigate your pages over time, eliminating the friction caused by having to get the lay of the land each time, and resulting in drop offs in conversion rates.

Each tip is analyzed with more information and examples.

Read full original article and download 79 free landing page templates here:
http://blog.hubspot.com/7-landing-page-design-tips




Via Giuseppe Mauriello
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John van den Brink's curator insight, April 13, 2013 1:19 PM

Great Scoop!

malek's curator insight, April 14, 2013 5:55 PM

Design best practice

Marc B.'s comment, April 20, 2013 7:09 PM
These are great tips. I think numbers 1 & 4 are the most important. If web visitors are not distracted by other visuals (#4) they want you to give them what they are asking for without the jargon and theory etc.