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Measuring the Networked Nonprofit
Best links and resources for improving practice and proving results.
Curated by Beth Kanter
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26 Top Social Media Management Tools for Businesses and Brands [INFOGRAPHIC]

26 Top Social Media Management Tools for Businesses and Brands [INFOGRAPHIC] | Measuring the Networked Nonprofit | Scoop.it
The team at SMSS have compiled 26 top social media management tools to help you get started.
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Tweets = Sales (But what about donations?)

Tweets = Sales (But what about donations?) | Measuring the Networked Nonprofit | Scoop.it
Social media currency that can be exchanged for actual products
Beth Kanter's insight:

Dane Atkinson has crunched those numbers. He's CEO of SumAll, a New York startup that does marketing analytics. They looked at data from about 30,000 companies. SumAll connected tweets to web traffic and sales. They found that each time a customer tweets, it brings a company a pretty significant sales boost.

"From our math," Atkinson says, "it was about twenty bucks."

That's twenty bucks extra sales, on average, every time a customer mentions a company on social media.

"A customer that's tweeting on your behalf,” Atkinson explains, “creates more capital value for you, for sure. So you always want to find ways to get your communities to promote your product."

The trick is to get as many social media users as possible to mention your company.

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Can't Buy Me Love: following the social engagement protocol

Can't Buy Me Love: following the social engagement protocol | Measuring the Networked Nonprofit | Scoop.it
The other day, I was meeting with an associate who was relaying to me his frustration with influencer marketing: "Tara, influencer marketing just doesn't work. I made a deal with the most influenti...
Beth Kanter's insight:

But I *am* a fan of building out relationships in active networks – which can be entered by building relationships with influential types that operate within that network. It’s a longer term, more intensive task, but it pays off big time. You just need to follow relationship protocol and slowly climb the Social Engagement Ladder:

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State of Social Media Measurement for Philanthropy

State of Social Media Measurement for Philanthropy | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

RWJF convening in April 

http://www.rwjf.org/en/research-publications/research-features/measurement.html


They did a follow up webinar in Jan. 2014 - presenting these three case studies.


  • Shaheen Mamawala, RWJF, and Michael Berman, The Strategy Group, will discuss plans for measuring the new RWJF Leadership Network's ability to foster new collaborative opportunities, frequent exchange of ideas, and robust communication. The Network, housed on LinkedIn, was soft launched in December 2013 and will be broadly launched in spring 2014.
  • Daniel Silverman and Joyce Sood, Irvine Foundation, will discuss how Linked Learning--an interactive infographic--has spread the story of Irvine's youth education program to different constituencies.
  • Chantell Johnson, MacArthur Foundation, will discuss a network analysis of the field of digital media and learning, a programmatic focus of the foundation.
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SumAll

SumAll | Measuring the Networked Nonprofit | Scoop.it
SumAll is a connected data tool that helps thousands make better decisions.
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Here's a Quick Way to Find (and Follow) Top Influencers on Twitter

Here's a Quick Way to Find (and Follow) Top Influencers on Twitter | Measuring the Networked Nonprofit | Scoop.it
Want a quick & easy way to connect with influential people on Twitter? This blog shows you 2 easy ways to find top influencers on Twitter.
Beth Kanter's insight:

A few good tips

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Media Impact Funders's curator insight, January 30, 2014 9:54 AM

Really helpful and easy way to find and connect with influeners. Thanks for sharing Beth.

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Still Time for this Year-End Tweak

Still Time for this Year-End Tweak | Measuring the Networked Nonprofit | Scoop.it
There's still time to increase the results of your year-end fundraising emails. Here's how to use A/B testing right now!
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Mari Smith - How to Know if Your Social Media Activities... | Facebook

How to Know if Your Social Media Activities Are Working -- excellent article on Social Media Examiner today with actionable ideas for Facebook, Twitter &...
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I don’t like dashboards but am willing to date one | Evaluation Reflections, Riffs & Rants

I don’t like dashboards but am willing to date one | Evaluation Reflections, Riffs & Rants | Measuring the Networked Nonprofit | Scoop.it
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Pinterest Passes Email for Sharing Online and Beats Facebook in 2013

Pinterest Passes Email for Sharing Online and Beats Facebook in 2013 | Measuring the Networked Nonprofit | Scoop.it
Q4 2013 Consumer Sharing Trends Report Offers New Insights Into What, Where and How Consumers Share News, Photos, Videos and More Online Our latest Consumer Sharing Trends Report (Q4/2013) came out today and reveals that Pinterest has outpaced...
Beth Kanter's insight:

Our latest Consumer Sharing Trends Report (Q4/2013) came out today and reveals that Pinterest has outpaced email for the first time to become the third most popular sharing channel overall. In a sign of how quickly social media has changed the digital landscape, consumers are now “pinning” things like articles, photos and recipes to share with their friends more often than emailing links. With 58 percent growth in 2013, Pinterest also leads as the fastest growing sharing channel, followed by Facebook and LinkedIn.

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Networks Analysis Online

Networks Analysis Online | Measuring the Networked Nonprofit | Scoop.it
Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media.
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How to Use Sentiment Analysis to Improve Your Nonprofit's Mission

How to Use Sentiment Analysis to Improve Your Nonprofit's Mission | Measuring the Networked Nonprofit | Scoop.it
Sentiment analysis has been lately a hot topic of debate among the social media professionals. The accuracy, the methodology of implementing and it's practical
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2013 Summary of Data for Nonprofit Trends

Beth Kanter's insight:

This is a reflection on the first of Markets for Good, an effort to encourage better data practices in nonprofit sector

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The World of Social Media Monitoring And Analytics - infographic

The World of Social Media Monitoring And Analytics - infographic | Measuring the Networked Nonprofit | Scoop.it
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.
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How Many Tweets is Too Many Tweets? | Simply Measured

How Many Tweets is Too Many Tweets?  | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
As Community Managers, we’re constantly trying new things. Whether it’s a new network or a new CTA, experimentation is in the job description. Unfortunately, we, as Community Managers, are also really busy. Trying new things can be daunting, especially when you have a strict plan to hit your numbers. But, that shouldn’t deter you; The […]
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Top Nonprofits

Top Nonprofits | Measuring the Networked Nonprofit | Scoop.it

Good Learning From the Best Nonprofit Organizations

Beth Kanter's insight:

Good lists to benchmark and research

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Impact Mapping: Showcase The Value Of Your On-The-Ground Work Visually With ImpactFlo

Impact Mapping: Showcase The Value Of Your On-The-Ground Work Visually With ImpactFlo | Measuring the Networked Nonprofit | Scoop.it
ImpactFlo is an incredibly powerful, yet beautifully simple end-to-end solution for showcasing impact and engaging supporters.

Via Robin Good
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Robin Good's curator insight, July 29, 2013 1:12 PM



ImpactFlo is a web app which allows any organization, individual or company to showcase the "on-the-ground" impact of its projects and initiatives, by providing a simple database where to collect key information and a public web-based set of info-pages and impact maps where to illustrate visually the work done and the actual results to the public.


ImpactFlo makes it easy for those visiting such a hub to search through all of the projects realized by type, geographic location or by project needs and to engage with these projects by allowing visitors to easily share this content on social media.


Impact maps can be personalized with an organization logo, can be used to collect direct donations, and to organize projects separating the completed ones, by those upcoming or in progress.


Indispensable for NGOs of all kinds.


Find out more: http://impactflo.com/




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Free Twitter Analytics: The Ultimate Guide to Twitter analytic tools

Free Twitter Analytics: The Ultimate Guide to Twitter analytic tools | Measuring the Networked Nonprofit | Scoop.it
Free Twitter analytics: This is a comprehensive guide to the best free twitter analytic tools that are available. Check it out now.
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Norman Reiss's curator insight, February 4, 2014 9:06 AM

Great list of resources

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16 Twitter Metrics Every Community Manager Should Track

This deck is about how Simplify360 can make a community manager's life more easier by providing meaningful insights from the twitter activity. It will provide e
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9 Ways to Counteract Facebook's Big Algorithm Change - - The Buffer Blog

9 Ways to Counteract Facebook's Big Algorithm Change - - The Buffer Blog | Measuring the Networked Nonprofit | Scoop.it
Facebook’s ranking algorithm decides which posts get shown to each user in their News Feed. The algorithm has gone through some major changes in the past, but the most recent one has thrown a lot of social media marketers for a loop.
Beth Kanter's insight:

Facebook has tweaked the algorithm again to favor links, irking lots of nonprofit folks once again.   But, let's stop complaining about Facebook or hope that it dies a horrible death (FB might out live us all)


Here are 9 tips from marketing experts in a post by BufferApp that will lead to success.


These are:


1.) Don't give up on Facebook yet ... (nope, it isn't going to die by 2017)
2.) Focus more time on community building and engagement
3.) Use your individual profile and groups for extra reach (I use this and it is works)
4.) Keep Experimenting with new features (I'm testing link embed feature)
5.) Don't forget about "owned" media - we're just renters here on FB and many other SM channels.
6.) Use FB Page to encourage people to sign up for an email list
7.) Build audience on other platforms (don't put all your social media eggs in the FB basket) -In
stagram is ripe and snapchat is the new shiny objecti dujour! 

8.) Ask your followers to help

9.) Be smart about your ad dollars on Facebook (test, measure, learn)

The article has a lot of tips and links. I would set aside 30 minutes to read it and think about adding some of the tips to your strategy in a thoughtful way. I'm doing that! 





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Beth Kanter's curator insight, January 24, 2014 11:32 AM

Facebook has tweaked the algorithm again to favor links, irking lots of nonprofit folks once again.   But, let's stop complaining about Facebook or hope that it dies a horrible death (FB might out live us all)


Here are 9 tips from marketing experts in a post by BufferApp that will lead to success.


These are:


1.) Don't give up on Facebook yet ... (nope, it isn't going to die by 2017)
2.) Focus more time on community building and engagement
3.) Use your individual profile and groups for extra reach (I use this and it is works)
4.) Keep Experimenting with new features (I'm testing link embed feature)
5.) Don't forget about "owned" media - we're just renters here on FB and many other SM channels.
6.) Use FB Page to encourage people to sign up for an email list
7.) Build audience on other platforms (don't put all your social media eggs in the FB basket) -Instagram is ripe and snapchat is the new shiny objecti dujour! 

8.) Ask your followers to help

9.) Be smart about your ad dollars on Facebook (test, measure, learn)

The article has a lot of tips and links. I would set aside 30 minutes to read it and think about adding some of the tips to your strategy in a thoughtful way. I'm doing that! 

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Top 15 Social Media Listening Tools of 2014

The presentation show cases the Top 15 Social Media Listening tools in January 2014. These tools have their major offering in Social Media Listening, and they p
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dashboards - home

dashboards - home | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

Here is a collection of Foundation Dashboards and other related examples. 

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Norman Reiss's curator insight, January 22, 2014 9:44 AM

Great way to quickly display impact of your organization's work

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Introducing Powerful New Buffer Analytics: Google Analytics support, Tracking of Social Account Growth and More - - The Buffer Blog

Introducing Powerful New Buffer Analytics: Google Analytics support, Tracking of Social Account Growth and More - - The Buffer Blog | Measuring the Networked Nonprofit | Scoop.it
We recently launched Buffer for Business and have been really excited to see how people are using it to manage social media for their businesses. Our aim is to make it the most robust tool for managing social media, while maintaining its simplicity.
Beth Kanter's insight:

Integrates campaign codes.

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Therese Torris's curator insight, January 10, 2014 4:30 AM

Now that we depend on content management tools like Scoop.it, Buffer, Hootsuite and the likes, they start charging for premium service. It's fair given the value they deliver, but it's hard to make the leap from free to paying, especially given that they are so many of these tools

Direct link to Buffer for business

https://bufferapp.com/business

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2013 Highlights: About Data and Evaluation

2013 Highlights: About Data and Evaluation | Measuring the Networked Nonprofit | Scoop.it
Some of this year's top stories about how nonprofits are delving into data and measuring results to increase their impact and draw support.
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5 Great Lean Startup Talks by Social Sector Changemakers (That Everyone Can Learn From) (with tweets) · AKGold11

From the 2013 Lean Startup Conference in San Francisco, December 9-11, 2013.
Beth Kanter's insight:

Must view slide shows on social good from Lean Start Up Conference

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