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Measuring the Networked Nonprofit
Best links and resources for improving practice and proving results.
Curated by Beth Kanter
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Free Twitter Analytics: The Ultimate Guide to Twitter analytic tools

Free Twitter Analytics: The Ultimate Guide to Twitter analytic tools | Measuring the Networked Nonprofit | Scoop.it
Free Twitter analytics: This is a comprehensive guide to the best free twitter analytic tools that are available. Check it out now.
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Norman Reiss's curator insight, February 4, 6:06 AM

Great list of resources

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16 Twitter Metrics Every Community Manager Should Track

This deck is about how Simplify360 can make a community manager's life more easier by providing meaningful insights from the twitter activity. It will provide e
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9 Ways to Counteract Facebook's Big Algorithm Change - - The Buffer Blog

9 Ways to Counteract Facebook's Big Algorithm Change - - The Buffer Blog | Measuring the Networked Nonprofit | Scoop.it
Facebook’s ranking algorithm decides which posts get shown to each user in their News Feed. The algorithm has gone through some major changes in the past, but the most recent one has thrown a lot of social media marketers for a loop.
Beth Kanter's insight:

Facebook has tweaked the algorithm again to favor links, irking lots of nonprofit folks once again.   But, let's stop complaining about Facebook or hope that it dies a horrible death (FB might out live us all)


Here are 9 tips from marketing experts in a post by BufferApp that will lead to success.


These are:


1.) Don't give up on Facebook yet ... (nope, it isn't going to die by 2017)
2.) Focus more time on community building and engagement
3.) Use your individual profile and groups for extra reach (I use this and it is works)
4.) Keep Experimenting with new features (I'm testing link embed feature)
5.) Don't forget about "owned" media - we're just renters here on FB and many other SM channels.
6.) Use FB Page to encourage people to sign up for an email list
7.) Build audience on other platforms (don't put all your social media eggs in the FB basket) -In
stagram is ripe and snapchat is the new shiny objecti dujour! 

8.) Ask your followers to help

9.) Be smart about your ad dollars on Facebook (test, measure, learn)

The article has a lot of tips and links. I would set aside 30 minutes to read it and think about adding some of the tips to your strategy in a thoughtful way. I'm doing that! 





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Beth Kanter's curator insight, January 24, 8:32 AM

Facebook has tweaked the algorithm again to favor links, irking lots of nonprofit folks once again.   But, let's stop complaining about Facebook or hope that it dies a horrible death (FB might out live us all)


Here are 9 tips from marketing experts in a post by BufferApp that will lead to success.


These are:


1.) Don't give up on Facebook yet ... (nope, it isn't going to die by 2017)
2.) Focus more time on community building and engagement
3.) Use your individual profile and groups for extra reach (I use this and it is works)
4.) Keep Experimenting with new features (I'm testing link embed feature)
5.) Don't forget about "owned" media - we're just renters here on FB and many other SM channels.
6.) Use FB Page to encourage people to sign up for an email list
7.) Build audience on other platforms (don't put all your social media eggs in the FB basket) -Instagram is ripe and snapchat is the new shiny objecti dujour! 

8.) Ask your followers to help

9.) Be smart about your ad dollars on Facebook (test, measure, learn)

The article has a lot of tips and links. I would set aside 30 minutes to read it and think about adding some of the tips to your strategy in a thoughtful way. I'm doing that! 

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Top 15 Social Media Listening Tools of 2014

The presentation show cases the Top 15 Social Media Listening tools in January 2014. These tools have their major offering in Social Media Listening, and they p
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dashboards - home

dashboards - home | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

Here is a collection of Foundation Dashboards and other related examples. 

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Norman Reiss's curator insight, January 22, 6:44 AM

Great way to quickly display impact of your organization's work

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Introducing Powerful New Buffer Analytics: Google Analytics support, Tracking of Social Account Growth and More - - The Buffer Blog

Introducing Powerful New Buffer Analytics: Google Analytics support, Tracking of Social Account Growth and More - - The Buffer Blog | Measuring the Networked Nonprofit | Scoop.it
We recently launched Buffer for Business and have been really excited to see how people are using it to manage social media for their businesses. Our aim is to make it the most robust tool for managing social media, while maintaining its simplicity.
Beth Kanter's insight:

Integrates campaign codes.

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Therese Torris's curator insight, January 10, 1:30 AM

Now that we depend on content management tools like Scoop.it, Buffer, Hootsuite and the likes, they start charging for premium service. It's fair given the value they deliver, but it's hard to make the leap from free to paying, especially given that they are so many of these tools

Direct link to Buffer for business

https://bufferapp.com/business

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2013 Highlights: About Data and Evaluation

2013 Highlights: About Data and Evaluation | Measuring the Networked Nonprofit | Scoop.it
Some of this year's top stories about how nonprofits are delving into data and measuring results to increase their impact and draw support.
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5 Great Lean Startup Talks by Social Sector Changemakers (That Everyone Can Learn From) (with tweets) · AKGold11

From the 2013 Lean Startup Conference in San Francisco, December 9-11, 2013.
Beth Kanter's insight:

Must view slide shows on social good from Lean Start Up Conference

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CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing - Zoetica Media

CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing - Zoetica Media | Measuring the Networked Nonprofit | Scoop.it
  We are re-launching our website here soon, and to celebrate that, we are bringing back our Cool Tools department with a series about Social Media Me
Beth Kanter's insight:

Good list based on price!

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An Industry Association for Social Data: The Big Boulder Initiative

An Industry Association for Social Data: The Big Boulder Initiative | Measuring the Networked Nonprofit | Scoop.it
A few weeks ago, I had the opportunity to participate in a working session of The Big Boulder Initiative, an industry association founded to promote understanding and development of the emerging  s...
Beth Kanter's insight:

More on the trend of "social data" - an association! 

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Philanthropy Front and Center-Atlanta: Report Roundup: Assessing Impact & Developing Programs

Philanthropy Front and Center-Atlanta: Report Roundup: Assessing Impact & Developing Programs | Measuring the Networked Nonprofit | Scoop.it
There’s no better way to improve your grant proposals and program planning efforts than to back up your program theories with solid research and evaluation!...
Beth Kanter's insight:

In the nonprofit sector,  evaluation  = measurement.


Here are a few recent reports on evaluation techniques and processes from foundations.

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A New Way to Look at Competitors

A New Way to Look at Competitors | Measuring the Networked Nonprofit | Scoop.it
Every startup I see invariably puts up a competitive analysis slide that plots performance on a X/Y graph with their company in the top right. The slide is a holdover from when existing companies l...
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Datascope Analytics

Datascope Analytics | Measuring the Networked Nonprofit | Scoop.it
We are a data-driven consulting and design company.
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Here's a Quick Way to Find (and Follow) Top Influencers on Twitter

Here's a Quick Way to Find (and Follow) Top Influencers on Twitter | Measuring the Networked Nonprofit | Scoop.it
Want a quick & easy way to connect with influential people on Twitter? This blog shows you 2 easy ways to find top influencers on Twitter.
Beth Kanter's insight:

A few good tips

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Media Impact Funders's curator insight, January 30, 6:54 AM

Really helpful and easy way to find and connect with influeners. Thanks for sharing Beth.

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Still Time for this Year-End Tweak

Still Time for this Year-End Tweak | Measuring the Networked Nonprofit | Scoop.it
There's still time to increase the results of your year-end fundraising emails. Here's how to use A/B testing right now!
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Mari Smith - How to Know if Your Social Media Activities... | Facebook

How to Know if Your Social Media Activities Are Working -- excellent article on Social Media Examiner today with actionable ideas for Facebook, Twitter &...
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I don’t like dashboards but am willing to date one | Evaluation Reflections, Riffs & Rants

I don’t like dashboards but am willing to date one | Evaluation Reflections, Riffs & Rants | Measuring the Networked Nonprofit | Scoop.it
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Pinterest Passes Email for Sharing Online and Beats Facebook in 2013

Pinterest Passes Email for Sharing Online and Beats Facebook in 2013 | Measuring the Networked Nonprofit | Scoop.it
Q4 2013 Consumer Sharing Trends Report Offers New Insights Into What, Where and How Consumers Share News, Photos, Videos and More Online Our latest Consumer Sharing Trends Report (Q4/2013) came out today and reveals that Pinterest has outpaced...
Beth Kanter's insight:

Our latest Consumer Sharing Trends Report (Q4/2013) came out today and reveals that Pinterest has outpaced email for the first time to become the third most popular sharing channel overall. In a sign of how quickly social media has changed the digital landscape, consumers are now “pinning” things like articles, photos and recipes to share with their friends more often than emailing links. With 58 percent growth in 2013, Pinterest also leads as the fastest growing sharing channel, followed by Facebook and LinkedIn.

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Networks Analysis Online

Networks Analysis Online | Measuring the Networked Nonprofit | Scoop.it
Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media.
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How to Use Sentiment Analysis to Improve Your Nonprofit's Mission

How to Use Sentiment Analysis to Improve Your Nonprofit's Mission | Measuring the Networked Nonprofit | Scoop.it
Sentiment analysis has been lately a hot topic of debate among the social media professionals. The accuracy, the methodology of implementing and it's practical
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2013 Summary of Data for Nonprofit Trends

Beth Kanter's insight:

This is a reflection on the first of Markets for Good, an effort to encourage better data practices in nonprofit sector

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Why Intuit Founder Scott Cook Wants You To Stop Listening To Your Boss

Why Intuit Founder Scott Cook Wants You To Stop Listening To Your Boss | Measuring the Networked Nonprofit | Scoop.it
Why do gigantic companies made up of insanely intelligent people make bad decisions? Because they rely on persuasion and PowerPoint Cook says not...
Beth Kanter's insight:

WHY DO GIGANTIC COMPANIES MADE UP OF INSANELY INTELLIGENT PEOPLE MAKE BAD DECISIONS? BECAUSE THEY RELY ON PERSUASION AND POWERPOINT, COOK SAYS, NOT EXPERIMENTATION.


There's a pattern here. Both companies make much better decisions because they don't rely on hierarchy, PowerPoint, persuasion. They're making decisions based on real experiments. So I said, wait a minute. Whenever reasonable, let's move from decisions by persuasion to decisions by experiment.


WHAT EXPERIMENTATION DOES

Three things happen. One, you make better decisions because it's actually real consumers or real production methods that aren't based on theory or a PowerPoint. It's based on real results. That's one.


Two, you enable your most junior people to test their best ideas, and when in you're doing PowerPoint presentations, whose ideas are most likely to get lost?


The third is, you get surprises more often, and surprises are a key source of innovation. You only get a surprise when you are trying something and the result is different than you expected, so the sooner you run the experiment, the sooner you are likely to find a surprise, and the surprise is the market speaking to you, telling you something you didn't know. Several of our businesses here came out of surprises.


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How to Start Thinking Like a Data Scientist

How to Start Thinking Like a Data Scientist | Measuring the Networked Nonprofit | Scoop.it
An easy exercise to learn data analytics.
Beth Kanter's insight:

A simple exercise in data literacy skills using a fun example.  This would be good to incorporate in data literacy workshops.

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Presenting Data Effectively

This short book trailer highlights Stephanie Evergreen's recently released book, Presenting Data Effectively. Find out more at http://stephanieevergreen.com/...
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Tweet Buttons are less of a big deal than they used to be for your Twitter strategy

Tweet Buttons are less of a big deal than they used to be for your Twitter strategy | Measuring the Networked Nonprofit | Scoop.it
Whether it's the growth of mobile, the shifting user base of Twitter, or something else, those sharing buttons appear to be generating a shrinking share of tweets linking to news stories.
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