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Measuring the Networked Nonprofit
Best links and resources for improving practice and proving results.
Curated by Beth Kanter
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Social Media Management Software for Business | Sprout Social

Social Media Management Software for Business | Sprout Social | Measuring the Networked Nonprofit | Scoop.it
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.
Beth Kanter's insight:

One of the better values out there for paid tools


It pulls from Facebook's API so posts are not suppressed when they are posted from Sprout to Facebook.


Does not link to LI company page or Instagram or Pinterest or search the web for mentions. 


Good reporting and analytics, functionality for multiple-team members using it and assigning tasks to each other/notes about people, etc.

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Looking for a good RSS reader? You will find it in this list!

Looking for a good RSS reader? You will find it in this list! | Measuring the Networked Nonprofit | Scoop.it
Millions of articles are published every day. How do you keep track of them? By using a RSS reader of course!
Beth Kanter's insight:

RSS Reader is an important tool for content curators.   Here's a list.

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Looking Beyond Followers: How to Measure Your Performance on Twitter

Looking Beyond Followers: How to Measure Your Performance on Twitter | Measuring the Networked Nonprofit | Scoop.it
Originally posted on Analytics is King.

We're always (hopefully) interested in how our social channels are performing versus last week,
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Which Stats Matter: A Definitive Guide to Social Media Metrics

Which Stats Matter: A Definitive Guide to Social Media Metrics | Measuring the Networked Nonprofit | Scoop.it
Learn the importance of finding the right social media metrics to track for your marketing. Learn how to get the most value from social engagement.
Beth Kanter's insight:

There’s a difference between knowing what the stats mean and knowing which stats are meaningful.


Metrics goes into four buckets:


Consumption

Sharing

Lead Generation

Sales



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Social Network Analysis 101 - Lithosphere Community

Social Network Analysis 101 - Lithosphere Community | Measuring the Networked Nonprofit | Scoop.it
Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and online communities.
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Beth Kanter's curator insight, December 11, 2012 10:50 AM

Curated by Beth Kanter

http://www.bethkanter.org


An explanation about social network analysis and some guidelines for intrepretation.


So the most important thing when reading a social graph is to find out what relationships are being represented by the edges. This is even more important than what the vertices represent, because for SNA, the entities represented by the vertices will usually be people. 99% of the graph metrics out there depend heavily on the edges, so if the edge relationships change, the metrics will also change.

 

For example, the simplest graph metric is the degree centrality, and it measures how many connections a vertex has. For example, there are seven black edges connecting to me on the friendship graph (figure 2a), so I have seven friends. But there are only five red edges connecting to me, so I have five colleagues. My degree centrality on the beer buddy graph (figure 2c) is three, so I only have three beer buddies. Degree centrality can be computed for all users in the graph, for example, Ryan's degree centrality on the badminton pal graph (figure 2d) is two.

 

The interpretation of the graph metric also depends on the edge relationship. So, you cannot say anything about how many colleagues I have based on the friendship graph (figure 2a), because the colleague relationship is not being represented in the friendship graph. Even if you assume that everyone I've worked with are my friends; using just the friendship graph, then number of colleagues I have can still be anywhere from zero to seven. Therefore, do not try to make any inference or conclusion based on a graph about any relationship that is not explicitly represented by the edges. If you do that, you might as well just flip a coin or make a random guess.

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Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters | Measuring the Networked Nonprofit | Scoop.it
People connect to form groups on Twitter for a variety of purposes. The networks they create have identifiable contours that are shaped by the topic being discussed, the information and influencers driving the conversation, and the social network structures of the participants.
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Understanding Facebook’s New Ad Structure: How a Community Manager Can Impact Ad Spend | Simply Measured

Understanding Facebook’s New Ad Structure: How a Community Manager Can Impact Ad Spend | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
Facebook is a cornerstone of most brands’ social media and marketing strategies. Over the past several months, they’ve been reducing the organic reach of Pages with a significant algorithm change. Even if a person Likes a company or organization on the social network, they’re unlikely to see that Page’s content in their News Feed. This…
Beth Kanter's insight:

Good primer on Facebook advertising.

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Meet ThinkUp: Your personal social media guru - The Next Web

Meet ThinkUp: Your personal social media guru - The Next Web | Measuring the Networked Nonprofit | Scoop.it
If you're a heavy Twitter or Facebook user, you know just how many social media tools there are out there that promise to help track your activity's perfor
Beth Kanter's insight:

Finally, analytics for individuals with a networked mindset.  Useful email that helps you be more intentional about building your network. 

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Crowdbooster: Social Media Marketing Analytics and Optimization

Crowdbooster: Social Media Marketing Analytics and Optimization | Measuring the Networked Nonprofit | Scoop.it
Crowdbooster measures and optimizes your social media marketing by providing powerful, easy-to-use analytics and recommendations on Twitter and Facebook.
Beth Kanter's insight:
Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence
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This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank

This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank | Measuring the Networked Nonprofit | Scoop.it
Facebook's declining organic reach for businesses corresponds precisely with its increase in stock price. No surprise! Here's 4 ways to combat declining Facebook effectiveness.
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Big interest in Big Data

Big interest in Big Data | Measuring the Networked Nonprofit | Scoop.it
Photo credit: Flickr user: maximillion. The social sector is undergoing an important transformation when it comes to research and evaluation. ...
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How to understand the impact of aid projects? Storytelling! | Feedback Labs

How to understand the impact of aid projects? Storytelling! | Feedback Labs | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

From 2010 to 2013, GlobalGiving’s network in East Africa collected tens of thousands of narratives about any “community effort” that a citizen had been involved with. And while these narratives are not the whole story, I think they better reflect the opinions of the people than experts do. I’ve developed online tools that allow you to lump these 57,000 stories into collections for just about any question, and extend the data to cover your specific group or area, using this process:

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CompleteGuidetoTwitterAnalyticsSimplyMeasured.pdf

Beth Kanter's insight:

Detailed description of how simply measured measures Twitter engagement

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Seen | Give us a hashtag, we'll give you the world.

Seen is the best way to experience events short of being there. Seen collects and makes sense of social media data, in real time.
Beth Kanter's insight:

Hashtag search engine

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Understand your Twitter followers better with LeadSift Fingerprint | Social Media Slant

Understand your Twitter followers better with LeadSift Fingerprint | Social Media Slant | Measuring the Networked Nonprofit | Scoop.it
Every business owner knows it. Without a deep knowledge of your audience, you cannot create products that sell. That's why a tool like LeadSift Fingerprint matters.
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61 Best Social Media Tools for Small Business

61 Best Social Media Tools for Small Business | Measuring the Networked Nonprofit | Scoop.it
A complete list of social media tools for small business that are easy, useful, and affordable (or free!).
Beth Kanter's insight:

Good collection of social media tools for small business and nonprofits.

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Never Get Confused by Facebook Ads Terminology Again! [Infographic]

Never Get Confused by Facebook Ads Terminology Again! [Infographic] | Measuring the Networked Nonprofit | Scoop.it
Having trouble setting up Facebook ads because you don't understand the terminology? This simple infographic makes all the terms crystal clear.
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CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing - Zoetica Media

CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing - Zoetica Media | Measuring the Networked Nonprofit | Scoop.it
  We are re-launching our website here soon, and to celebrate that, we are bringing back our Cool Tools department with a series about Social Media Me
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Nevermore Sithole's curator insight, March 12, 2014 3:41 AM

Social Media Measurement Tools for Public Relations and Marketing

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DoSomething’s Charity Teamwork | MailChimp Email Marketing Blog

DoSomething’s Charity Teamwork | MailChimp Email Marketing Blog | Measuring the Networked Nonprofit | Scoop.it
DoSomething.org is a nonprofit membership organization for people under 25, intent on making those people care.
Beth Kanter's insight:
20 subject lines for every email

The team comes up with 20 subject lines to try for every email. "We’ve wanted to do that since I’ve been here for the last two years, but we finally got to the point where we have a really strong content writer, and I’m the product the manager, then we have an intern which is basically an entry-level content producer.

Now that we have the three of us who can dedicate some time, it’s really just five minutes of our day where we each write 5-10 subject lines. Before, we had one person on email. It was just me. I’d ping our data guy or our other colleagues. We didn’t have people invested in it. [It was about getting] enough and the right staff.

We noticed with our email subject lines that a lot of the tests didn’t have a lot of variance. The test would be marginally different by one or two percent, so it was almost not worth testing, because we were testing things that were so similar, like ‘Donate your jeans today’ and ‘Have you donated your jeans today?’ They were really similar. We do a lot of testing at DoSomething, so we thought we were being very specific and trying to control for all the variables. But we’ve learned that we should do totally the opposite. We should be testing with a lot of disparity, trying subject lines that are totally, totally different. Now [our open rates are] up 2-3% just from doing that."

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Todd's curator insight, April 17, 2014 2:23 PM

Excellent idea to get the millennial generation involved in charity work!

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6 types of Twitter conversations

6 types of Twitter conversations | Measuring the Networked Nonprofit | Scoop.it
The discussions that form around products and organizations are very different from those born in professional groups or around customer service accounts. Here's how.
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How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | Measuring the Networked Nonprofit | Scoop.it
When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands.
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SharedCount: Social URL Analytics

Track URL shares, likes, tweets, and more.
Beth Kanter's insight:

Facilitate counting of a URL shared

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Which of Your Twitter Followers Really Matter? Here's How to Find Out

Which of Your Twitter Followers Really Matter? Here's How to Find Out | Measuring the Networked Nonprofit | Scoop.it
SocialRank enables a company to identify which members of its social media audience are most useful to its business.
Beth Kanter's insight:

SocialRank "tells you one really simple thing: not what your followers are talking about on Twitter, but who they are," Taub says.

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If Impressions Are Sperm, Then Conversions Are the Children We’ve Always Wanted | The Measurement Advisor

If Impressions Are Sperm, Then Conversions Are the Children We’ve Always Wanted | The Measurement Advisor | Measuring the Networked Nonprofit | Scoop.it
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Center for Data Innovation » 15 Women in Data to Follow on Twitter

Center for Data Innovation » 15 Women in Data to Follow on Twitter | Measuring the Networked Nonprofit | Scoop.it
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