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Measuring the Networked Nonprofit
Best links and resources for improving practice and proving results.
Curated by Beth Kanter
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5 Must-Test Internet Marketing Tactics and Metrics

5 Must-Test Internet Marketing Tactics and Metrics | Measuring the Networked Nonprofit | Scoop.it
Marketers should always be testing, analyzing, and adjusting their marketing programs.
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Avinash Kaushik - Google+

Avinash Kaushik - Google+ | Measuring the Networked Nonprofit | Scoop.it
5 Nice Google Analytics Custom Reports

Sample ones... log into GA and click the links below to download...
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7 Secrets of Social Media Conversion [Infographic] – Full Size View | Unbounce

7 Secrets of Social Media Conversion [Infographic] – Full Size View | Unbounce | Measuring the Networked Nonprofit | Scoop.it
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Beth Kanter's comment, August 4, 2011 12:44 PM
Useful diagram to explain the process, help map out a ladder of engagement and metrics to track. Also can be useful to figure out how and where A/B testing fits in.
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Brandraising Scorecard | Big Duck

Brandraising Scorecard | Big Duck | Measuring the Networked Nonprofit | Scoop.it
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Farra Trompeter's comment, August 3, 2011 2:24 PM
TIP: Get a few people in your org to take the Brandraising Scorecard (board, staff, volunteers, etc.) and then compare results. How much do you all align?
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Featured | Social Media Analytics Book

Effective Tools for Building, Interpreting and Using Metrics...
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YouTube Insight Analytics: Overview & Best Practices Guide

YouTube Insight Analytics: Overview & Best Practices Guide | Measuring the Networked Nonprofit | Scoop.it
Overview and best practices for YouTube Insight Analytics, using Insight to market your videos and grown engagement levels with your target audience.
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ComScore: Brands Should Look Beyond Facebook Fans | ClickZ

ComScore: Brands Should Look Beyond Facebook Fans | ClickZ | Measuring the Networked Nonprofit | Scoop.it
ComScore and Facebook look at Starbucks and others to measure brand impressions beyond fans.
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Chartbeat: Real time analytics and engagement monitoring that thinks like you

Chartbeat shows you real time analytics and traffic monitoring to your website and allows you to set alerts for any downtime or spikes in traffic...
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5 Marketing Metrics that Matter to Your CEO

5 Marketing Metrics that Matter to Your CEO | Measuring the Networked Nonprofit | Scoop.it
This is a guest blog post by Barbra Gago from Left Brain DGA.
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How are you measuring the effectiveness of your social media marketing?

How are you measuring the effectiveness of your social media marketing? | Measuring the Networked Nonprofit | Scoop.it
offers some good basic definitions for analytic terms and list of curated links about KPIs
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How Images Improve -or Destroy – Conversion Rates

How Images Improve -or Destroy – Conversion Rates | Measuring the Networked Nonprofit | Scoop.it
I’ll level with you. When you use images on your site, two things can happen: Images can either help you achieve your business goals, or hurt. This posts includes some great tips for getting better conversion rates with the use of visuals
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Avinash Kaushik - Google+

Avinash Kaushik - Google+ | Measuring the Networked Nonprofit | Scoop.it
Here's why it is stunningly silly to argue if Google Analytics is the right tool for Enterprises, or that Omniture is or WebTrends:Only…...
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How to Calculate the ROI of Social Media

Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media?
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Beth Kanter - Google+

Beth Kanter - Google+ | Measuring the Networked Nonprofit | Scoop.it
Nonprofit: Linking Staff Performance to Marketing/Social Media KPIs

I did a peer exchange last week here at the Packard Foundation.
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10 PR Measurement Fortune Cookies Based on the Wisdom of Confucius

10 PR Measurement Fortune Cookies Based on the Wisdom of Confucius | Measuring the Networked Nonprofit | Scoop.it
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Measuring Social Media ROI & Goal Conversions with Google Analytics 5 | Unbounce

Measuring Social Media ROI & Goal Conversions with Google Analytics 5 | Unbounce | Measuring the Networked Nonprofit | Scoop.it

Learn how to use Google Analytics 5 to measure social media ROI and the relationship between social media referral traffic and conversions.
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Infographic: The History of Web and Social Analytics - The Measurement Standard: Blog Edition

Infographic: The History of Web and Social Analytics - The Measurement Standard: Blog Edition | Measuring the Networked Nonprofit | Scoop.it
This is from Douglas Karr on MarketingTech Blog:...
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11 ways to measure the value of social media

11 ways to measure the value of social media | Measuring the Networked Nonprofit | Scoop.it
We hear that “data is the new oil” and maybe so, but just like crude oil, data needs to be refined to maximise its value. It needs to be processed into actionable insight. Online and mobile activities generate vast amounts of data and there are no shortage of tools and technology available to analyse it. But the reality in many cases is “analysis paralysis”, little actual insight, or recommendations that can’t then be acted upon owing to a lack of relevant resources.
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The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing - comScore, Inc

The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing - comScore, Inc | Measuring the Networked Nonprofit | Scoop.it
This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.
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Beth Kanter - Google+

Beth Kanter - Google+ | Measuring the Networked Nonprofit | Scoop.it
Social Media Measurement Fortune Cookies:Don’t measure just what you can – measure what you can ACT on. Add yours!
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What Dell can teach your company about social media ROI

What Dell can teach your company about social media ROI | Measuring the Networked Nonprofit | Scoop.it
How is your company determining the return on investment for its social media programs?
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10 Tweetable Lessons in Marketing Analytics and ROI | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.

10 Tweetable Lessons in Marketing Analytics and ROI | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. | Measuring the Networked Nonprofit | Scoop.it
Love these measurement tweets
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Social Media ROI: You’re Popular? So What. | Social Media Today

Social Media ROI: You’re Popular? So What. | Social Media Today | Measuring the Networked Nonprofit | Scoop.it
Good chart of inputs and outcomes
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ROI of Social Media

Wondering if there is a ROI for social media? Wondering how to calculate the ROI? Check out 3 videos on this topic...
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