I’ll level with you. When you use images on your site, two things can happen: Images can either help you achieve your business goals, or hurt. This posts includes some great tips for getting better conversion rates with the use of visuals
We hear that “data is the new oil” and maybe so, but just like crude oil, data needs to be refined to maximise its value. It needs to be processed into actionable insight. Online and mobile activities generate vast amounts of data and there are no shortage of tools and technology available to analyse it. But the reality in many cases is “analysis paralysis”, little actual insight, or recommendations that can’t then be acted upon owing to a lack of relevant resources.