Measuring the Net...
Follow
Find
22.5K views | +0 today
Measuring the Networked Nonprofit
Best links and resources for improving practice and proving results.
Curated by Beth Kanter
Your new post is loading...
Your new post is loading...
Suggested by Kami Huyse
Scoop.it!

Despite the name, less than 2% of Daily Active Users for your Facebook Page actually engage with your content

Despite the name, less than 2% of Daily Active Users for your Facebook Page actually engage with your content | Measuring the Networked Nonprofit | Scoop.it
What are Active Users of Facebook Pages actually doing? We benchmarked 1,000+ Fan Pages and found less than 2% were actually engaged users.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

17 Ways to Integrate Facebook and Email Marketing

17 Ways to Integrate Facebook and Email Marketing | Measuring the Networked Nonprofit | Scoop.it

The blog post summarizes how to align email and facebook integration, plus offers some thoughts on how to think about metrics:


There are several areas of overlap here, but perhaps the most illustrative is the fact that the metrics used to measure both tactics are mathematically quite similar, even if we call them different names:
Email subscribes = Facebook “Likes”
Email unsubscribes = Facebook “UnLikes”
Email opens = Facebook impressions
Email clicks = Facebook feedback
Email forwards = Facebook shares



The deck is on slideshare: http://www.slideshare.net/jaybaer/killer-integration-of-facebook-and-email

more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

40 Epic Marketing Insights From Google [Data]

40 Epic Marketing Insights From Google [Data] | Measuring the Networked Nonprofit | Scoop.it
Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven?
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

How to Time Your Facebook Posts to Reach the Most Fans

How to Time Your Facebook Posts to Reach the Most Fans | Measuring the Networked Nonprofit | Scoop.it
How frequently should you post to your Facebook page? Check out these tricks and metrics to help boost your social engagement on the world's largest social network.
more...
Beth Kanter's comment, November 5, 2011 11:56 AM
Thanks for rescooping.
Suggested by Claus Dam Nielsen
Scoop.it!

Integrating Digital Marketing Strategies Into Your Nonprofit (and M...

Understanding digital marketing strategies is a critical component of success for businesses today.

more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Facebook Faces: David Baser on Brand Pages | ClickZ

Facebook Faces: David Baser on Brand Pages | ClickZ | Measuring the Networked Nonprofit | Scoop.it
Exclusive Q&A with the architect of Facebook's new Pages Insights.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results | Measuring the Networked Nonprofit | Scoop.it
Social media measurement: how to develop a framework for tying your social media performance to your business goals so you can measure your social media results.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

New Facebook Analytics Unpacked: Goodbye Funnel, Hello Megaphone | Simply Measured

New Facebook Analytics Unpacked: Goodbye Funnel, Hello Megaphone | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
Warning: This is not an infographic. These are real, actual, reports.
more...
No comment yet.
Rescooped by Beth Kanter from Marketing Strategy and Business
Scoop.it!

50+ Awesome Posts on Conversions | Unbounce

50+ Awesome Posts on Conversions | Unbounce | Measuring the Networked Nonprofit | Scoop.it

Are you ready to learn more about conversions, but not sure where to begin? We have you covered in this post – catch up on the latest and greatest information in this list of over 50 awesome posts on conversions from 2011. There’s something for everyone, from blogging to social media, landing pages to squeeze pages, increasing conversions vs. conversion killers, design, and more!

 

Sections: 

- Beginner’s Guides to Conversions;

- Blogging and Conversions;

- Copywriting and Conversions;

- Conversion Case Studies;

- Conversion Infographics;

- Conversion Killers;

- Conversion Tools;

- Increasing Conversions;

- Landing Pages, Squeeze Pages and Conversions;

- Micro Conversions;

- Social Media and Conversions;

- Website Design, Mobile Design and Conversions.

 

[read full great article http://j.mp/qAuyVW]


Via Giuseppe Mauriello
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value | Measuring the Networked Nonprofit | Scoop.it
4 incredible social media metrics help crystallize effectiveness of your SM efforts: Conversation, Amplification, Applause & Economic Value.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Multi-Channel Funnels Show the Power of Email+Social

Multi-Channel Funnels Show the Power of Email+Social | Measuring the Networked Nonprofit | Scoop.it
Multi-Channel Funnels Show the Power of Email+Social : Enterprise Email Marketing Solution : WhatCounts : Changing the game of email marketing through innovative technology and services...
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Social entrepreneurship and the next generation of giving

Social entrepreneurship and the next generation of giving | Measuring the Networked Nonprofit | Scoop.it

Talks about measurement and the difference in measures from the for-profit and non-profit sector.


Part of the difficulty lies in trying to apply universal metrics to all social ventures, according to the Center for Effective Philanthropy’s Buchanan. In the for-profit business sector, there are universal measures, such as financial profitability or growth that allow very different companies to gauge performance using the same measures. In the nonprofit sector, that uniformity does not exist.


“Assessment becomes very much connected to specific goals,” Buchanan said. “You have to be very thoughtful about developing a set of indicators that, taken together, allow you to get a sense of whether you’re moving in the right direction or not.”

Kiva uses three criteria to measure its effectiveness: scale of impact, depth of impact, and the operational sustainability of Kiva as a nonprofit organization.


While scale measures the number of loans Kiva provided, depth of impact attempts to evaluate the narrative of the lives changed by Kiva loans.

“Numbers don’t really tell you the depth of the impact,” said Shah. “We want to move beyond the numbers to a little bit of the ‘how.’ Did we change this person, or reach the person we wanted to reach?”

more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

LinkedIn Unveils Dashboard for Groups Statistics

LinkedIn Unveils Dashboard for Groups Statistics | Measuring the Networked Nonprofit | Scoop.it
LinkedIn has unveiled a new Group Statistics dashboard that allows group admins to drill down into the demographics and growth of their groups.
more...
No comment yet.
Suggested by Debra Askanase
Scoop.it!

6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results | Measuring the Networked Nonprofit | Scoop.it
Social media measurement: how to develop a framework for tying your social media performance to your business goals so you can measure your social media results.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Facebook Insights update: Track virality, impressions, friends of fans, and more — Hearsay Social

Facebook Insights update: Track virality, impressions, friends of fans, and more — Hearsay Social | Measuring the Networked Nonprofit | Scoop.it
Read about the upgrades made to Facebook Page Insights, giving businesses more power in tracking their fans and impressions across the social network.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Influence: Socializing the Enterprise – my presentation at Dreamforce 2011 | Philip Sheldrake

Influence: Socializing the Enterprise – my presentation at Dreamforce 2011 | Philip Sheldrake | Measuring the Networked Nonprofit | Scoop.it
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Data Visualization in Motion

Dataveyes is a start-up focused on interactive data visualization. Data visualization turns large volumes of raw data into a meaningful piece.
more...
Ash Shepherd's comment, October 17, 2011 6:21 PM
This video is fantastic. Thank you for sharing it.
Scooped by Beth Kanter
Scoop.it!

7 top tools to measure performance & influence on Twitter

7 top tools to measure performance & influence on Twitter | Measuring the Networked Nonprofit | Scoop.it
Share This work is licensed under a Creative Commons Attribution 3.0 Unported.
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

Theories of change: an annotated review of documents and views

Theories of change: an annotated review of documents and views | Measuring the Networked Nonprofit | Scoop.it
A few weeks ago, Jeff Knezovich, asked the members of the evidence based policy in development community for some feedback on the way in which Theories of Change (ToC) were being used in planning, ...
more...
No comment yet.
Scooped by Beth Kanter
Scoop.it!

KDPaine's PR Measurement Blog: Real Time is Wrong Time in Measurement

KDPaine's PR Measurement Blog: Real Time is Wrong Time in Measurement | Measuring the Networked Nonprofit | Scoop.it
Serena Ehrlich pointed me towards this post that announced that Google Analytics is now available in "real time." I guess I was supposed to be excited by this latest evidence that you can now track everything instantly.
more...
No comment yet.