The blog post summarizes how to align email and facebook integration, plus offers some thoughts on how to think about metrics:
There are several areas of overlap here, but perhaps the most illustrative is the fact that the metrics used to measure both tactics are mathematically quite similar, even if we call them different names: Email subscribes = Facebook “Likes” Email unsubscribes = Facebook “UnLikes” Email opens = Facebook impressions Email clicks = Facebook feedback Email forwards = Facebook shares
Are you ready to learn more about conversions, but not sure where to begin? We have you covered in this post – catch up on the latest and greatest information in this list of over 50 awesome posts on conversions from 2011. There’s something for everyone, from blogging to social media, landing pages to squeeze pages, increasing conversions vs. conversion killers, design, and more!
Talks about measurement and the difference in measures from the for-profit and non-profit sector.
Part of the difficulty lies in trying to apply universal metrics to all social ventures, according to the Center for Effective Philanthropy’s Buchanan. In the for-profit business sector, there are universal measures, such as financial profitability or growth that allow very different companies to gauge performance using the same measures. In the nonprofit sector, that uniformity does not exist.
“Assessment becomes very much connected to specific goals,” Buchanan said. “You have to be very thoughtful about developing a set of indicators that, taken together, allow you to get a sense of whether you’re moving in the right direction or not.”
Kiva uses three criteria to measure its effectiveness: scale of impact, depth of impact, and the operational sustainability of Kiva as a nonprofit organization.
While scale measures the number of loans Kiva provided, depth of impact attempts to evaluate the narrative of the lives changed by Kiva loans.
“Numbers don’t really tell you the depth of the impact,” said Shah. “We want to move beyond the numbers to a little bit of the ‘how.’ Did we change this person, or reach the person we wanted to reach?”
Serena Ehrlich pointed me towards this post that announced that Google Analytics is now available in "real time." I guess I was supposed to be excited by this latest evidence that you can now track everything instantly.