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Measuring the Networked Nonprofit
Best links and resources for improving practice and proving results.
Curated by Beth Kanter
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Social Media Traffic: How To Analyze It With Google Analytics

Social Media Traffic: How To Analyze It With Google Analytics | Measuring the Networked Nonprofit | Scoop.it

From the article by Eugen Oprea on Social Media Examiner: "Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.

 

Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

 

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

 

This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.

 

You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.

 

Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site."

 

Informative. 8/10

 

Full article: http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/ 


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Free Ebook: An Introduction to A/B Testing

Free Ebook: An Introduction to A/B Testing | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org  


These guides from hubspot are always good, clear, and get you up to speed in no time.


A/B testing your landing pages can help you generate up to 40% more leads for your business. Add this result to the benefits you can get from split testing your calls-to-action and emails, and you'll see some significant increases in lead generation.


When done correctly, A/B testing can provide a huge competitive advantage for your company. Learn how to get more engagement from the traffic you have with our "Introduction to Using A/B Testing for Marketing Optimization." This ebook will walk you through the basics of effective A/B testing and help you get started.


In this 50-page guide, you'll learn:

What A/B testing is an why it matters in marketing
10 guidelines for effective A/B testing
What variables you should test
A/B testing case studies


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6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results | Measuring the Networked Nonprofit | Scoop.it
How much time are you spending on social media? Can you tell if it's helping sales?
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YouTube Insight Analytics: Overview & Best Practices Guide

YouTube Insight Analytics: Overview & Best Practices Guide | Measuring the Networked Nonprofit | Scoop.it
Overview and best practices for YouTube Insight Analytics, using Insight to market your videos and grown engagement levels with your target audience.
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Are You Posting On Social When It Is Convenient For You or When Your Audience Is Listening?

Are You Posting On Social When It Is Convenient For You or When Your Audience Is Listening? | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org  


Debra Askanase pointed me to this post via Twitter

https://twitter.com/#!/askdebra/status/162546837675446273


The blog  Pam Dyer at Pamorama summarizes a webinar by Eric Boggs, CEO of Argyl Social and Jay Baer.    The webinar addressed these questions about when to post:


  • What is the impact of timing on clicks and interactions?
  • How B2B and B2C timings differ
  • How time zones alter the equation
The post includes an infographic and slides. 
Takeaways:
  • Post timing should be used strategically to maximize engagement
  • Infographic summarizes data for best times for engagement (Argle data - slide 8 of deck cites source) for different audiences on different platforms.  (Need to compare this with Dan Zarella's research
But the point that caught my eye was that you can't figure out good timing by looking at averages.   You need to use measurement and Scientific method.
They also warn against rules of thumb, like post every day at 5 PM.   
You need a plan (an editorial schedule/spreadsheet), link tracker (on Twitter), and FB analytics data.  Most of all you need to use measurement and your sense making skills (I outline a method for this for FB here: http://www.bethkanter.org/sense-making/ to track content and engagement by theme or topic, but the next step is to track timing - and do it with the scienctific method.
In my opinion, you need to be tracking this data for your particular audience to discover the best times to post.   
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NPC research | A journey to greater impact

NPC research | A journey to greater impact | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org



Report profiles six charities using performance measurement using basic steps of measurement - set goals, plan, benchmarks, collect data, anlayze, reflect, improve.


I like the measurement plan that says "What we don't measure and why" - that might be useful for all measurement plans.


The framing of the report:



Many people mistakenly judge charities based on admin costs or chief executives’ salaries, but what really matters is the change they create for the people they help: in other words, their impact. To demonstrate that your charity is really changing people’s lives, you need some way of assessing your work, or measuring your impact, to prove to supporters, funders and beneficiaries exactly what you are achieving.



But measurement remains a challenge for many charities, with pressure from commissioners and funders and resistance from frontline staff. If done well, impact measurement can be a benefit rather than a burden. In this report, we highlight six organisations at the forefront of charity impact measurement in the UK and the US. These ‘bright spots’ are committed to high quality impact measurement and have reaped the rewards of putting it into practice.

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How to Make the Most of Google’s New Analytics Tools

How to Make the Most of Google’s New Analytics Tools | Measuring the Networked Nonprofit | Scoop.it
Guest post, Ideas, Knowledge, Research, Updates...
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What if You Could A/B Test EVERYTHING? [Cartoon]

What if You Could A/B Test EVERYTHING? [Cartoon] | Measuring the Networked Nonprofit | Scoop.it
New cartoon about how true inbound marketers test EVERYTHING, on and offline.
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How to measure your nonprofit’s social media success

How to measure your nonprofit’s social media success | Measuring the Networked Nonprofit | Scoop.it
Tweet Share This work is licensed under a Creative Commons Attribution 3.0 Unported.
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Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

Measuring Impact: Feature Article from the Latest Issue of NTEN:Change | Measuring the Networked Nonprofit | Scoop.it
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Measure, Track and Optimize Social Media KPIs: 40 Dashboard Tools You Can Use

Measure, Track and Optimize Social Media KPIs: 40 Dashboard Tools You Can Use | Measuring the Networked Nonprofit | Scoop.it

Here's a great list of dashboard tools for tracking social media.  Remember the most thing before tool selection is to figure out your keyword searches and KPIs.

 

I have an entire wiki on listening and monitoring tools and adding this wonderful post found by Robin to it.
http://socialmedia-strategy.wikispaces.com/Listening 

http://socialmedia-strategy.wikispaces.com/Beth%27s+Big+List

 

 

 

Curated by Robin Good

If you are looking to track, monitor, manage and optimize different key social media-related perfomance indicators you probably some kind of dashboard where to do this work.

 

In this well-organized collection by Barry Hurd you can find anything from the very basic to the most sophisticared solutions at your disposal. 

Useful. 8/10

 

Find it all here: http://barryhurd.com/2011/11/10-social-media-dashboards-for-tracking-stuff/ 

 


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50+ Awesome Posts on Conversions | Unbounce

50+ Awesome Posts on Conversions | Unbounce | Measuring the Networked Nonprofit | Scoop.it
Are you ready to learn more about conversions, but not sure where to begin?
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Attention Nonprofit Data Nerds: The 2012 eNonprofit Benchmarks Study Is Here

Attention Nonprofit Data Nerds: The 2012 eNonprofit Benchmarks Study Is Here | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org 


The 2012 eNonprofit Benchmark Study

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How to set up a metrics program

How to set up a metrics program | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter
http://www.bethkanter.org


Generic steps to setting up a measurement program for anyone 

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Spreadsheet Aerobics Made Easy

Spreadsheet Aerobics Made Easy | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

These are five ready-made spreadsheets that you can copy.   My next step is to download and test each of these to see if they are, in fact, easy for the average excel user to copy and use.    I have my doubts.   Has anyone tested them?

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Debra Askanase's comment, February 11, 2012 8:19 PM
Haven't tried these yet, but a great find. Thanks!
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The New Discipline of Engagement Planning | ClickZ

The New Discipline of Engagement Planning | ClickZ | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


This is why generic "tips" won't always work and measurement sklls are very much needed.


The point that caught my eye:


  • Engagement planning is based on audience insights. Engagement planning begins with understanding audience needs and wants in real time. The use of social media performance data, conversation data, search data, and site analytics data can be gathered and analyzed to help answer critical questions: who is our audience? What do they need and want? What are they searching for and talking about, and how do they discover what they want?
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5 Types of Competitive Analysis for Social Media | Simply Measured

5 Types of Competitive Analysis for Social Media | Simply Measured | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org   


You can benchmark against your past performance or compare to peer organizations.


Each organization has its own strategies, goals, and execution tactics but you all are striving to reach and engage with a similar consumer target audience. When you monitor and measure the effectiveness of campaigns run by other brands the data you gather can help drive your decision making without the expense and risk of trying them all yourself. This does not mean you should simply be a copycat brand, but understanding the competition will help you make informed decisions about your own strategy going forward and measure your own success with market context.


Note:  the free report: http://simplymeasured.com/free-social-media-tools/  - very limited.


They are also offering a free trial of their product which was expensive for nonprofits last time I checked.




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The New Measures for Improving Nonprofit Performance — HBS Working Knowledge

The New Measures for Improving Nonprofit Performance — HBS Working Knowledge | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


This interview comes from Harvard Business School’s Working Knowledge newsletter.  The interview is with Professor Alnoor Ebrahim and Mario Marino on improving nonprofit performance.


Quote from Alnoor Ebrahim:

"Many nonprofit boards see their work as simply looking after the financial integrity of the organization and following the letter of the law.  Equal if not greater priority is actually focusing on the mission of the organization and making sure there’s a strategy that can be implemented and measured in terms of performance targets."



Quote from Mario Morino:

That's not to say that nonprofits don't have a core sense of purpose. Many do. Many are strongly committed, are driven by their missions, and have a highly devoted and committed staff. But ultimately that needs to be extended to the willingness to look critically at what you're doing well and what you're doing poorly and then trying to improve it.

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Research Initiatives: Powell | Philanthropy and Civil Society

Research Initiatives: Powell | Philanthropy and Civil Society | Measuring the Networked Nonprofit | Scoop.it

Researcher at Stanford looking at evaluation and metrics in the nonprofit sector.  He also has a research interest in networks.

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The Marketing Measurement Checklist [Infographic] | Business 2 Community

The Marketing Measurement Checklist [Infographic] | Business 2 Community | Measuring the Networked Nonprofit | Scoop.it
Are you measuring your marketing efforts?
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How Nonprofits Make Data Fun and Informative - Opinion - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

How Nonprofits Make Data Fun and Informative - Opinion - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas | Measuring the Networked Nonprofit | Scoop.it

Good summary of nonprofits are using infographics

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Visualize and Publish Your Web Site Analytics: ReportGrid

Visualize and Publish Your Web Site Analytics: ReportGrid | Measuring the Networked Nonprofit | Scoop.it

ReportGrid is a new web-service that allows any web publisher to create well-designed charts and graphs out of the traffic being recorded on his web pages and to easily publish them online.

 

Two critical items characterize this service: 

 

1) Quality visualization of web analytics data

 

2) Tools to publish it online 


As a user you have a lot of control in selecting what kind of data visualization approach you want to use and what data to bring in, but, to me, the key innovation here is the use of analytics data for "public" promotion and marketing purposes.

 

In 2004 I wrote: "...Though I am aware of breaking out from the traditional approach to the use of Web server statistics, but I would strongly suggest independent publishers, reporters, bloggers and online journalists of all kinds, to make (a representative sample) of their log server stats publicly available.

 

...

 

My recommendation is: Make it completely transparent for everyone to see how well you are doing.

 

The more transparent you are, the more credible your information will be."

 

Link: http://www.masternewmedia.org/2004/08/11/pacmeter_popularity_authority_credibility.htm

 

 

This is why I think Reportgrid is offering something that will be of increasing value in the near future.

I bet, that it will not be long in fact before Google Analytics offers itself multiple ways to publish, embed and share its data.

 

Free and paid versions avalable.

 

Check (by mousing over the icons) all of the charts types available through ReportGrid: http://www.reportgrid.com/charts/ 

 

Features and pricing: http://www.reportgrid.com/charts/#features-anchor 

 

How it works / get started: http://www.reportgrid.com/charts/#getstarted-anchor 

 

Find out more: http://www.reportgrid.com/index.html 

 

(Reviewed by Robin Good)


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Free Ebook: Optimizing Landing Pages for Lead Generation and Conversion

Free Ebook: Optimizing Landing Pages for Lead Generation and Conversion | Measuring the Networked Nonprofit | Scoop.it
Download HubSpot's free ebook, "Optimizing Landing Pages for Lead Generation and Conversion."...
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The Marketing Measurement Checklist [Infographic] | Business 2 Community

The Marketing Measurement Checklist [Infographic] | Business 2 Community | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org 


My Measuring the Networked Nonprofit co-author, KD Paine found this gem infographic on measurement checklist.


What I found very insightful was the visual of how metrics go wrong.   I love how the best practices are layout so clearly.




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