Quote: "It's true that Average Post Engagement Rates can range from 0.01% to 1%, but people keep forgetting thats the people interacting, and that its for every post. If 1% of people interact with EVERY one of your posts, that means a majority of your fans have seen it. So it's the exact reason why Engagement Rate is a metric worth monitoring!"
Users are more than just a number. That’s been the knock against social influence analyzers like Klout and Kred, which assign users an influencer score based on their social media profiles. But both companies are in the midst of moving away from the score. Last week, Klout began pushing a major redesign oriented around what CEO Joe Fernandez described to Adweek as a user’s “social resume.”
Most people working strategically with Facebook have probably heard of EdgeRank by now. It determines whether people see your content or not. This deck unpacks the mysteries of Edgerank.
In the end this boils down to getting some of the tactics right such as improving EdgeRank by maybe posting content in rich media formats. Also another piece of advice is to keep testing and optimizing your efforts – for instance testing different timing and type of content.
Recent big progress on measurement standards, why this progress is so important, and a dozen resources to read all about it. It's been a good couple of weeks for everyone that has been screaming for standards in public relations measurement...
Can you identify which social media metrics are most correlated with actual bottom line performance for your company? Analytics tools and data abound on the web today, accessible to big companies and freelancers alike, but the technology alone may not be as important as the analyst interpreting the numbers or the strategy for prioritizing them. Huge budgets are devoted to delivering and acting on certain metrics, when many less easily measurable factors also help determine the future of a company. Strategies and initiatives justifying the ROI of social media implementation assume that certain metrics meet set goals. But are those metrics the right ones? Join us as we ask our panel:
Which metrics are likely to send social media managers on a wild goose chase? What should companies be measuring in a long-term strategy? Which metrics become important when dealing with “triple bottom line” evaluations? Do social platforms differ in which metrics are most significant?
Sparkwise is a new data visualization and outreach platform that aims to help nonprofits, independent media organizations, and individual activists communicate their initiatives and accomplishments with visual clarity, statistical tangibility, and aesthetic verve.
Conceived and designed by the San Francsico firm Tomorrow Partners to be the go-to platform for advocacy groups, Sparkwise is open source and free. It consists of a customizable, sharply designed interface that allows an organization--or individual--to present a rundown of essential statistics, information, news, and stories relating to the organization’s mission, in the form of data visualizations, photos, videos, newsfeeds, tweets, etc. Each piece of data or multimedia element is featured in a widget, which can include everything from the amount of funds raised for a particular campaign to photo slide shows and graphs indicating, say, the rise in access to potable water. Design and the effective use of information are key to the presentation, with the data visualizations crafted to be elegant, colorful, and clear. The dashboard is easily set up by choosing from a wide range of existing widgets, and organizations will be able to create new ones, with the data brought in from Google spreadsheets and JSON or XML feeds. The dashboard instantly shows the vital stats and stories.
Tomorrow Partners, founded and directed by Gaby Brink, designed the platform over the course of a year, first testing it with groups funded by the Bill & Melinda Gates Foundation, one of the project’s underwriters. Brink gave us the top 10 goals she and her team sought to address with the new platform.
Ensuring your grantee’s success is aligned with your own, focusing on the right kind (and right amount) of relevant information, and setting the tone for candor are just three ways you create an effective philanthropic measurement strategy.
This is an important read by PostRocket! Many page owners don't realize that not all of their fans see their page posts. It's important to mix up the post times and experiment with outside business hours, post frequency and type.
What have you found is the sweet spot for posting frequency on your page? — with Fan behavior - to to page.
Facebook Page owners can now see POST-level metrics that apply *solely* to people who like your page, a.k.a. just your FANS!
Previously, your Insights included fans + non fans (ever since Facebook made it so anyone can post on fan pages without first liking the page).
The separation of this data between fans & non-fans allows you to accurately measure your engagement rate, virality, and reach, specifically regarding the people that actually matter to you: your fans!
Identify the best social media channels to suit you. Work to prove the value of one of those channel and then scale up. Of course, this is not to say you should neglect other communities but focus some initial resources towards getting one of your channels working and then look to the others. Building a relationship with your community takes time and there’s no quick fix approach to an effective social media strategy. Dedicate time daily to check in on inboxes, mentions and comments in order to keep up with all of your various sources.
Free Metrics Tool that tracks followers, retweets, and mentions
This is a book review of Return on Influence by Mark Schaefer http://bit.ly/return-influence that was published in February, 2012. The book's purpose is to help you understand how you measure up on the social web and what your KLOUT score means to your career or your business.
This summary talks about the notion of "personal power" on the social web, but cautions that the definition is elistist. The highlights point out some of the problems with being obsessed with your "Klout" score.
For example, that the Twitter account, "Common Squirrel" which is a spammy account that tweets stuff like 'jump jump jump" and is a fake account has a higher Klout score than real peoiple who engage.
The summary also talks about the perks of having a high Klout score,and offers some tips for increasing.
All in all, the score is one way to measure influence, but has it problems.
Facebook has changed the way its metrics program calculates reach. Reach is a simple concept - the number of who have seen any given Facebook post in their newsfeed. The reach figures are fir the first 28 days after you publish a post and include people who view on your desktop and mobile. Your post counts as having reached someone when it is loaded and show in the news feed. As of July 2, your reach data includes both people who viewed your post via a desktop AND mobile.
There was also a tweak to FB reach metric. "the desktop News Feed will no longer count Reach until a user scrolls and loads the Page's story." What is a load is not defined, but FB is now loading fewer stories in the newsfeed. It means that your reach numbers are more accurate because it reflects impressions that are more likely to have read your post - vs just scrolling past it in a full newsfeed.
What does that mean?
-Your reach numbers could look better or worse. If you have a big mobile audience, your reach numbers will grow. The fact that they only counting reach numbers of people who actually consumed your content means that the number is a better reflection of true reach.
My takeaway: You need to also measure engagement - by looking at the metrics for interactivity as well.
Five measurement strategies that enable rapid course correction and continuous improvement.
Nowhere is learning more important to success than in advocacy. Developing a learning agenda—a list of assumptions and hypotheses you most need to test—can keep your measurement linked to the most important decisions you will need to make. Scheduling formal data review sessions (and being open to impromptu sessions when major contextual changes occur) can help ensure that you are adequately reflecting and course-correcting. Finally, consider working with experienced evaluators upfront to help you design these tools and processes, facilitate some early sessions, and build capacity (with the goal of eventually taking over this function yourselves).
It's not that philanthropy doesn’t have anything to bring to the Big Data party. Think about it. Foundations possess resources, something most people do not. And they possess something even fewer people have, flexible resources. As a consequence they are surrounded by those hoping for their support, an endless stream of the brightest and most committed talent on the planet, people with amazingly creative ideas about how to solve the world's pressing social, economic, and environmental problems. But what's visible to the outside world -- the rare project that is actually approved and whose one-line description eventually makes it on to a foundation tax return and (maybe) a foundation Web site -- is merely the tip of the iceberg. (And a surprising number of foundations don't have Web sites at all.) Moreover, most of the (increasingly digitized) concept notes, project proposals, progress reports, evaluations, research, and strategy deliberations produced by foundations are unavailable for mining within individual foundations, across the field, or by anyone else interested in understanding philanthropy's immense contribution to making a better world.
When it comes to data, foundations have the defects of their virtues. They are endowed, independent institutions with the freedom to innovate, experiment, and stick with challenges for the long run. But their independence too often creates isolation: whatever data they do collect remains locked within thousands of knowledge silos. America's foundations are changing, to be sure, but while many are still focused on catching up with the paradigm shift from giving money away to social investment, the next wave of change is already crashing over them. Either the philanthropic sector masters the technology of managing information and develops the habits of generating and sharing knowledge, or it risks being left behind. Yes, it will continue to do good in the world, but do we really want to settle for being, as Bart Simpson put it, an "underachiever and proud of it?"
That said, getting philanthropy to embrace the era of Big Data need not be a Herculean challenge. Technology is on our side, and by not doing some things we can free up time and resources to start doing others. Here is a partial list of what that might look like.
At the Dublin Summit last week, new industry standards were announced for traditional media analysis (Proposed Interim Standards for Metrics in Traditional Media Analysis) and for social media measurement (read more here).
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
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Creating engaging newsletters with your curated content is really easy.