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Measuring the Networked Nonprofit
Best links and resources for improving practice and proving results.
Curated by Beth Kanter
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What is EdgeRank? [Illustration]

What is EdgeRank? [Illustration] | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


If you need to explain EdgeRank, this is a nice visual that you can pop into a presentation

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Quick FB Metrics for FB Page: Does Quick = Valid ?

Quick FB Metrics for FB Page: Does Quick = Valid ? | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


The Company (http://socialfresh.com/pagelever-data-facebook-insights/) recently introduced (http://minilytics.pagelever.com/) that answers four simple questions about your FB page based on the last 100 posts:


  • Who are my fans?
  • When should I post?
  • What type of content?
  • What percentage of my fans see my content?


 Here's how the sausage is made:


Best type of Post Calculation

http://support.pagelever.com/customer/portal/articles/692741-how-is-my-best-type-of-post-calculated-


Relative Impact Score

http://support.pagelever.com/customer/portal/articles/675795-ranking-posts-by-relative-impact


This isn't a substitue for Insights.


One thing this metrics program can't do is tell you about what content or topics are resonating.   This requires that you look at the reports yourself and the scores and draw some conclusions.     Also, looking at the question, "What time" in isolation might lead you to some wrong conclusions.  Compelling content that your audience loves trumps all.

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Why, How and When to Quit FeedBurner

TIme to migrate off of Feedburner now ..

http://www.socialfish.org/2012/08/why-how-and-when-to-quit-feedburner.html

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The Human Algorithm: Making Information Overload Work | Networking Exchange Blog

The Human Algorithm: Making Information Overload Work | Networking Exchange Blog | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


This article by Brian Solis is bringing together a couple of themes


1.)   How SoLoMo and ambient information are causing information overload not only for individuals but at the enterprise level


2.)   Social media monitoring is about measurement, but there is a missing piece - making sense of the information.   Community managers are not doing this.


3.)  Business intelligence teams are siloed and not working with the social media team on sense making and application of the social media data.   


4.)   Better to invest in a human who can make sense of information than more technology ..


The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond the routine. Someone has to redefine the typical buckets where data is poured. And someone has to redefine the value of data to save important findings from a slow and eventual death by three-ring binders rich with direction and meaning.


One place where the human algorithm can have an immediate impact is in social media listening. In addition to tracking simple data signals such as conversations, sentiment, share of voice, and service inquiries, data can present insights into preferences, trends, areas for innovation or refinement, R&D, co-creation, and more. Even though sophisticated tools can help track data points that can lead to these insights, it still takes a human touch to surface them and in turn advocate findings within the organization. It’s the difference between insights, actionable insights, and executed insights.


The truth is that a community or social media manager is not tasked with this type of responsibility. Therefore, insights largely remain undiscovered. It takes a new role that unites the disciplines of business intelligence and social media with the perseverance of a change agent. Without it, all of the insights capable of leading organizations to the next big thing will meet their long time arch nemeses: fear and skepticism.



A few nonprofits, like DoSomething, have invested in data analysts on stff who job it is to steward data and help staff make sense of it.   How many nonprofits allocate the time for sense-making beyond the routine.   Usually, it is part of someone's job description and not enough time is invested in this important process.



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6 Tools to Learn More About Your Twitter Engagement

6 Tools to Learn More About Your Twitter Engagement | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


This post covers 6 tools to gather Twitter metrics.

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How to Start Using Analytics Without Feeling Overwhelmed

A good basic primer to analytics

http://blog.kissmetrics.com/webinar3/

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[Infographic] Social Media Marketing Is Not Just About 1 Metric!

[Infographic] Social Media Marketing Is Not Just About 1 Metric! | Measuring the Networked Nonprofit | Scoop.it

Source: https://www.facebook.com/photo.php?fbid=10150981890620009&set=a.208729010008.138466.42328360008&type=1


Quote: "It's true that Average Post Engagement Rates can range from 0.01% to 1%, but people keep forgetting thats the people interacting, and that its for every post. If 1% of people interact with EVERY one of your posts, that means a majority of your fans have seen it. So it's the exact reason why Engagement Rate is a metric worth monitoring!"

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Don't Confuse Influence with Reach

Don't Confuse Influence with Reach | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


Here's the news announcement


Kred comes out with new way to look at influence


Users are more than just a number. That’s been the knock against social influence analyzers like Klout and Kred, which assign users an influencer score based on their social media profiles. But both companies are in the midst of moving away from the score. Last week, Klout began pushing a major redesign oriented around what CEO Joe Fernandez described to Adweek as a user’s “social resume.”



Here's more analysis from Geoff Livingston

http://geofflivingston.com/2012/08/20/close-friends-impact-influence/


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Free Instagram Analytics Software Tool | Simply Measured

Free Instagram Analytics Software Tool | Simply Measured | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


SimplyMeasured offers a collection of social analytics reports for free for different platforms.    They come with visuals, charts, and data in spreadsheet.  You can also download into a ppt. 


Some of the data ends up being meaningless gobbly gook, but can quick and cheap way to get a snap shot of what is your most engaging content on these chanels. 

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Discover Your Klout

Klout CEO Joe Fernandez talks about the new and exciting changes coming to Klout, including an updated Klout Score, a new feature called "moments," and a sle...
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Six Theory of Change Pitfalls to Avoid (SSIR)

Six Theory of Change Pitfalls to Avoid (SSIR) | Measuring the Networked Nonprofit | Scoop.it
Simply putting boxes and lines down on paper doesn’t guarantee that your organization will make better decisions.
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Become an EdgeRank Ninja


Curated by Beth Kanter
http://www.bethkanter.org 


Most people working strategically with Facebook have probably heard of EdgeRank by now.  It determines whether people see your content or not.  This deck unpacks the mysteries of Edgerank.


 In the end this boils down to getting some of the tactics right such as improving EdgeRank by maybe posting content in rich media formats. Also another piece of advice is to keep testing and optimizing your efforts – for instance testing different timing and type of content.


Deck: http://www.slideshare.net/Taulbee/edgerank-ninja


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Everything You Need to Know about the Dublin Summit and the New Measurement Standards - The Measurement Standard: Blog Edition

Everything You Need to Know about the Dublin Summit and the New Measurement Standards - The Measurement Standard: Blog Edition | Measuring the Networked Nonprofit | Scoop.it
Recent big progress on measurement standards, why this progress is so important, and a dozen resources to read all about it. It's been a good couple of weeks for everyone that has been screaming for standards in public relations measurement...
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Networked Nonprofits Collect, Analyze, and Apply Social Data To Organizational Decisions

Networked Nonprofits Collect, Analyze, and Apply Social Data To Organizational Decisions | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


This is the second reference I've stumbled upon that talks about social media tracking/monitoring and metrics as "social data."   This is great reframing in the context of Networked Nonprofits - and measuring their activity. 


Here's the bit that caught my eye:


Whether it be for learning when is the best time to tweet for your audience or keywords that bring traffic to your website, data can be used in some form or another to influence communication strategy (including future social efforts), improve customer service (including resolving complaints), inform product development and understand consumer interests, habits and behavior.


In order for this to happen with nonprofits:


(1)  They already need to have a "data-informed" culture

(2)  They need foundational skills in collecting, analyzing, and applying social data.  This could be:

a)  Brand Monitoring

b)  Influencer Research
c)  KPI/Metrics to track performance of content on different channels, plus content analysis

 

Most importantly,  there needs to be someone on staff who is responsible for the task beyond a quick hit of looking a monthly spreadsheet.  Should also be an organizational process, given priority and importance. 


How does your nonprofit think about "social data" in the context of collecting data, sense-making, and applying it to decisions.

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The Ultimate Guide to the New Google Analytics Social Reports

The Ultimate Guide to the New Google Analytics Social Reports | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


Shows how to track your "social" traffic

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News Discovery and Topic Monitoring via Hashtags: The Best Twitter Tools

News Discovery and Topic Monitoring via Hashtags: The Best Twitter Tools | Measuring the Networked Nonprofit | Scoop.it

Robin Good: One of the most effective and popular methods to stay abreast of a topic area or to discover new stories about an issue is the use "hashtags" for Twitter seaches.


Here is a bunch of tools that make it easy for you to monitor and  search, one or multiple Twitter hashtags on your preferred topics.


Useful. Resourceful. 7/10


Tools list: http://www.searchenginepeople.com/blog/best-tools-to-summarize-twitter-hashtags.html






Via Robin Good
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Retweet Rank - Measure and track your retweets

Retweet Rank - Measure and track your retweets | Measuring the Networked Nonprofit | Scoop.it

This free tool allows you easily get a retweets per tweet ratio.

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Measure Shares, Likes, +1s and Tweets for Any Web Page: Shared Count

Measure Shares, Likes, +1s and Tweets for Any Web Page: Shared Count | Measuring the Networked Nonprofit | Scoop.it

Robin Good: Shared Count is a free web app which allows you to measure instantly how many FB Likes, FB Shares, FB Comments, Tweets, Google +1s, Diggs, as well as StumbleUpon, LinkedIN, Delicious, Reddit shares and pins (Pinterest) any web page has received.

You can also add a batch of URLs and see them compared in tabular format: http://sharedcount.com/dashboard.php 


Free to use. No registration, no download.


Excellent.


Try it out now: http://sharedcount.com/  


Via Robin Good
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4 BIG Reasons You Should Be Posting to Your Facebook Page MORE Than 1x Per Day | PostRocket Blog - Facebook Newsfeed Optimization Tool

4 BIG Reasons You Should Be Posting to Your Facebook Page MORE Than 1x Per Day | PostRocket Blog - Facebook Newsfeed Optimization Tool | Measuring the Networked Nonprofit | Scoop.it

Via Mari Smith


4 BIG Reasons You Should Be Posting to Your Facebook Page MORE Than 1x Per Day
http://blog.getpostrocket.com/2012/07/4-big-reasons-you-should-be-posting-to-your-facebook-page-more-than-1x-per-day/


This is an important read by PostRocket! Many page owners don't realize that not all of their fans see their page posts. It's important to mix up the post times and experiment with outside business hours, post frequency and type.


What have you found is the sweet spot for posting frequency on your page? — with Fan behavior - to to page.

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Major Facebook Insights Changes You Need To Know About! | PostRocket Blog - Facebook Newsfeed Optimization Tool

Major Facebook Insights Changes You Need To Know About! | PostRocket Blog - Facebook Newsfeed Optimization Tool | Measuring the Networked Nonprofit | Scoop.it

Via Mari Smith FB Page


Facebook Page owners can now see POST-level metrics that apply *solely* to people who like your page, a.k.a. just your FANS!

Previously, your Insights included fans + non fans (ever since Facebook made it so anyone can post on fan pages without first liking the page).

The separation of this data between fans & non-fans allows you to accurately measure your engagement rate, virality, and reach, specifically regarding the people that actually matter to you: your fans!

To access this data, you'll need to export your Insights. Read more on PostRocket's great post here: http://blog.getpostrocket.com/2012/08/this-just-in-majo

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How To Measure Social Media Efforts | distilled

How To Measure Social Media Efforts | distilled | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


This post has a lot of useful links and visual cheat sheets.   The links and key points that caught my eye:


1)  Mangaging the content and social media marketing process

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Awesome visual cheat sheet - see above


2)  Metrics Matter


Identify the best social media channels to suit you. Work to prove the value of one of those channel and then scale up. Of course, this is not to say you should neglect other communities but focus some initial resources towards getting one of your channels working and then look to the others. Building a relationship with your community takes time and there’s no quick fix approach to an effective social media strategy. Dedicate time daily to check in on inboxes, mentions and comments in order to keep up with all of your various sources.


Free Metrics Tool that tracks followers, retweets, and mentions

http://www.metricly.com/


3.)   How To Use Google's URL Builder


Shows how you can track social traffic vs other traffic.


4.)   The importance of staying agile and how it contribues to success - with a terrific word cloud on the qualities of success online




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Does Your Klout Score Determine Your Value?

Does Your Klout Score Determine Your Value? | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


This is a book review of  Return on Influence by Mark Schaefer http://bit.ly/return-influence that was published in February, 2012.  The book's purpose is to help you understand how you measure up on the social web and what your KLOUT score means to your career or your business.


This summary talks about the notion of  "personal power" on the social web, but cautions that the definition is elistist.   The highlights point out some of the problems with being obsessed with your "Klout" score.


For example, that the Twitter account, "Common Squirrel" which is a spammy account that tweets stuff like 'jump jump jump" and is a fake account has a higher Klout score than real peoiple who engage.


The summary also talks about the perks of having a high Klout score,and offers some tips for increasing.


All in all, the score is one way to measure influence, but has it problems.


Full article is at Social Media Examiner

Does your Klout Score determine your value?

http://www.socialmediaexaminer.com/does-your-klout-score-determine-your-value/


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How Facebook Reach Is Calculated and What It Means For You

How Facebook Reach Is Calculated and What It Means For You | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


Facebook has changed the way its metrics program calculates reach.    Reach is a simple concept - the number of who have seen any given Facebook post in their newsfeed.   The reach figures are fir the first 28 days after you publish a post and include people who view on your desktop and mobile.  Your post counts as having reached someone when it is loaded and show in the news feed.   As of July 2, your reach data includes both people who viewed your post via a desktop AND mobile.


There was also a tweak to FB reach metric.    "the desktop News Feed will no longer count Reach until a user scrolls and loads the Page's story."   What is a load is not defined, but FB is now loading fewer stories in the newsfeed.   It means that your reach numbers are more accurate because it reflects impressions that are more likely to have read your post - vs just scrolling past it in a full newsfeed.


What does that mean?


-Your reach numbers could look better or worse.   If you have a big mobile audience, your reach numbers will grow.    The fact that they only counting reach numbers of people who actually consumed your content means that the number is a better reflection of true reach.


My takeaway:  You need to also measure engagement - by looking at the metrics for interactivity as well.



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Measuring Advocacy – Yes We Can! (SSIR)

Measuring Advocacy – Yes We Can! (SSIR) | Measuring the Networked Nonprofit | Scoop.it
Five measurement strategies that enable rapid course correction and continuous improvement.


Key Point:


Nowhere is learning more important to success than in advocacy. Developing a learning agenda—a list of assumptions and hypotheses you most need to test—can keep your measurement linked to the most important decisions you will need to make. Scheduling formal data review sessions (and being open to impromptu sessions when major contextual changes occur) can help ensure that you are adequately reflecting and course-correcting. Finally, consider working with experienced evaluators upfront to help you design these tools and processes, facilitate some early sessions, and build capacity (with the goal of eventually taking over this function yourselves).

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PhilanTopic: Philanthropy’s Data Dilemma

It's not that philanthropy doesn’t have anything to bring to the Big Data party. Think about it. Foundations possess resources, something most people do not. And they possess something even fewer people have, flexible resources. As a consequence they are surrounded by those hoping for their support, an endless stream of the brightest and most committed talent on the planet, people with amazingly creative ideas about how to solve the world's pressing social, economic, and environmental problems. But what's visible to the outside world -- the rare project that is actually approved and whose one-line description eventually makes it on to a foundation tax return and (maybe) a foundation Web site -- is merely the tip of the iceberg. (And a surprising number of foundations don't have Web sites at all.) Moreover, most of the (increasingly digitized) concept notes, project proposals, progress reports, evaluations, research, and strategy deliberations produced by foundations are unavailable for mining within individual foundations, across the field, or by anyone else interested in understanding philanthropy's immense contribution to making a better world.

When it comes to data, foundations have the defects of their virtues. They are endowed, independent institutions with the freedom to innovate, experiment, and stick with challenges for the long run. But their independence too often creates isolation: whatever data they do collect remains locked within thousands of knowledge silos. America's foundations are changing, to be sure, but while many are still focused on catching up with the paradigm shift from giving money away to social investment, the next wave of change is already crashing over them. Either the philanthropic sector masters the technology of managing information and develops the habits of generating and sharing knowledge, or it risks being left behind. Yes, it will continue to do good in the world, but do we really want to settle for being, as Bart Simpson put it, an "underachiever and proud of it?"

That said, getting philanthropy to embrace the era of Big Data need not be a Herculean challenge. Technology is on our side, and by not doing some things we can free up time and resources to start doing others. Here is a partial list of what that might look like.

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