Measuring the Networked Nonprofit
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Measuring the Networked Nonprofit
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Curated by Beth Kanter
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Quarterly Social Media Report

Sample Social Media Report
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Good example of a social media report

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12 Best Pinterest Tools And Apps For Analysis Pins | Free and Useful Online Resources for Designers and Developers

12 Best Pinterest Tools And Apps For Analysis Pins | Free and Useful Online Resources for Designers and Developers | Measuring the Networked Nonprofit | Scoop.it
Here, we are presenting 12 effective Pinterest tools for the purpose of analyzing pins. Pinterest is another social networking website that is gaining popularity quite quickly.
Beth Kanter's insight:

12 tools for measuring your activity on pinterest.   

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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Measuring the Networked Nonprofit | Scoop.it

Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data he decided to run an a/b test on the homepage.

 

The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.

 

He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.

 

Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/


Via Antonino Militello, Robin Good
Beth Kanter's insight:

Good example of using A/B testing.

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Chris Lee's curator insight, January 9, 2013 3:59 PM

Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 

Barbara Kurts's comment, January 9, 2013 9:10 PM
my topics here http://www.scoop.it/t/health-leads-plus
Pam Ivey's curator insight, January 17, 2013 8:26 PM

Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...

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Content Marketing Metrics [Chart] | Heidi Cohen

Content Marketing Metrics [Chart] | Heidi Cohen | Measuring the Networked Nonprofit | Scoop.it
To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content...

Via Robin Good
Beth Kanter's insight:

Good cheat sheet for thinking about metrics

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Beth Kanter's curator insight, December 30, 2012 3:50 PM

A good cheat sheet for brainstorming KPIs for content curation and content strategy.

Beth Kanter's comment, December 30, 2012 3:51 PM
Good cheat sheet for brainstorming a measurement system for this.
Beth Kanter's curator insight, December 30, 2012 4:42 PM

handy cheat sheet

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The Human Algorithm: Redefining the Value of Data | Brian Solis

The Human Algorithm: Redefining the Value of Data | Brian Solis | Measuring the Networked Nonprofit | Scoop.it

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/


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Errol A. Adams JD/MLS's curator insight, December 14, 2012 12:28 PM

Great article...

Philippe Trebaul's curator insight, January 31, 2013 4:57 AM
The Human Algorithm: Redefining the Value of Data | Brian Solis.

 

From www.briansolis.com - December 13, 2012 6:01 PM

 

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/

 

 

The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @pinomauriello http://sco.lt/...

Philippe Trebaul's curator insight, February 7, 2013 6:28 PM
L'algorithme de l'homme: Redéfinir la valeur des données | Brian SolisDe www.briansolis.com - Décembre 21, 2012 13:33

Extrait de cet article intéressant par Brian Solis: 
«Bien que la quantité de renseignements personnels et la température ambiante égrenée par SoLoMo est souvent inondé, voire perplexe, c'est ce« gros »des données qui aideront les entreprises évoluent et s'adaptent à une nouvelle ère du consumérisme connecté . Plus important encore, l'étude et la compréhension des données pertinentes grandes organisations se déplacera de se contenter de réagir aux tendances de prédire la rupture prochaine et l'adaptation d'avance sur la concurrence ainsi, marquant le passage d'rigide pour les modèles d'affaires adaptés. Sans interprétation, la perspicacité et la capacité d'appliquer les connaissances acquises, tout investissement dans la technologie et les ressources est prématurée. Mais, en investissant dans le capital humain de donner un sens serait de mauvais augure de données, les entreprises peuvent moderniser le rôle de l'intelligence d'affaires pour introduire une touche humaine. La réalité est cependant que comment les organisations liées aux clients d'hier n'est pas la façon dont les clients seront servis demain. Signification, toute l'infrastructure dans notre façon de commercialiser, de vendre, d'aider et de créer des entreprises exige maintenant que les données de l'étude et le comportement non seulement, mais aussi changer la façon dont il pense les clients. Je me réfère à la confluence des données et l'interprétation que l'algorithme de la capacité humaine à humaniser la technologie et les données de mettre un visage, la personnalité et la voix de la nécessité et de possibilité de changement. Données raconte une histoire, il a juste besoin d'aide pour trouver son rythme et la rime. L'algorithme de compréhension humaine est partie et de la communication une partie. La capacité de communiquer et d'appliquer des connaissances à l'interne et l'externe est la clé pour débloquer des possibilités de gagner leur pertinence. Au-delà de la recherche, au-delà de l'intelligence, l'algorithme humain est une fonction d'extraction des connaissances avec intention , l'humanisation des possibilités tendances publicitaires et de travailler avec les stratèges d'améliorer et d'innover tout de processus pour les produits à des expériences globales. L'idée de l'algorithme de l'homme est de servir l'homologue humain de l'abondance de l'intelligence sociale nouvelle et plates-formes d'écoute arrivent sur le marché chaque jour . Quelqu'un doit être de l'autre côté des données de l'interpréter au-delà de la routine ... »Lire l'article complet originale ici: http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the- Value-of-data /


The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @ChristianeWa http://sco.lt/...

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How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner

How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner | Measuring the Networked Nonprofit | Scoop.it
Google Analytics Custom Campaigns: How to fully use Google Analytics to gain valuable insights into your social media campaign results.
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Visualizing Connections In Data & Analyzing Information

Visualizing Connections In Data & Analyzing Information | Measuring the Networked Nonprofit | Scoop.it

For many data visualization projects, information comes from a source that has already done some aggregation. This is both a blessing and a curse. Aggregation definitely simplifies the analysis and visualization process, but it can also greatly reduce the visualization and analysis options. This is because aggregation often destroys connections in data. For this reason, it's critical to have an in-depth and thorough knowledge and understanding of the information from aggregated information. There are several different visualization techniques that open up once we have the original data, such as Euler diagrams and parallel sets.


The extra information that can be obtained from visualizations is important to gaining a full understanding of the data, and it can lead to a much more interesting story, as well as far better visualizations and more accurate connections and links within those visualizations.

So, when gathering data about something, remember to dig deeper into it, as there are many important connections that happen within data that can provide knowledge beyond just a simple average or total.


To learn more about the value of these connections, sourcing accurate data, and how it is transformed into useful graphics, read the complete article and check out the case study used to convey the main points outlined above...


Via Lauren Moss
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kurakura's comment, November 15, 2012 5:17 AM
the last graph on that page is really useful for understanding the data?
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Big Data Reaches Cosmic Proportions [Infographic]

Big Data Reaches Cosmic Proportions [Infographic] | Measuring the Networked Nonprofit | Scoop.it
Since the advent of big data, it's been a struggle for some to get a real sense of just how big big data really is. You hear strange terms like "peta," exa" and "yotta"… but what does all that really mean?

When managing massive amounts of data, the scales were talking about can quickly reach astronomical proportions. Recent efforts to quantify big data have produced interesting results. A recent infographic from clearCi is one such effort, outlining the scale of data produced on the Internet each day: 2.5 quintillion bytes of data...


Read further to gain a better understanding of the scale of big data and the potential for future growth...


Via Lauren Moss
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Data360 Panel at Independent Sector Conference

Some terrific resources from the #data360 session at the Independent Sector

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Inside the Secret World of the Data Crunchers Who Helped Obama Win | TIME.com

Inside the Secret World of the Data Crunchers Who Helped Obama Win | TIME.com | Measuring the Networked Nonprofit | Scoop.it
In late spring, the backroom number crunchers who powered Barack Obama’s campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49.
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{Free eBook} - A Field Guide to the 4 Types of Content Marketing Metrics

{Free eBook} - A Field Guide to the 4 Types of Content Marketing Metrics | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


There four different types of metrics to think about in terms of your content strategy:


Consumption Metrics
Sharing Metrics

Lead Generation Metrics

Sales Metrics


 This is an important reminder that a content strategy is not just about publishing, it is about getting to action.     Content helps achieve results! 


Consumption Metrics:  How many people viewed, downloaded, or listened to this piece of content?


Consumption helps you measure brand awareness and website traffic.   But, the e-book warns, don't stop here - ask the "to what end question."     Are you getting people to go from simply consuming to engaging?


The next level of engagement is whether your audience is sharing your content.   This is "resonance" -- if the topic is important to your audience they will be more likely to share with their networks.    The metrics include likes, shares, retweets, forwards, and inbound links.


The e-book identifies some tactics to boost sharing - from using sharing buttons to enhancing "social proofing."    Good quality content is worth sharing - is your content shareable?


The next category of metrics or action is "lead generation."   How often does content consumption result in some one giving you their contact information?    The metrics include form completions, downloads, email subscriptions blog subscriptions, blog comments, and conversion rates.    


These metrics are preludes to donations .. and can help you cultivate those people who opt into sharing their contact information.     But in order to best understand conversions, you need to use custom urls and landing pages and a tool like Google Analytics.   (Kevin Conroy from Global Giving provides some simple how tos in this post: http://www.bethkanter.org/sowhat/ )


The last category is sales metrics or in the case of nonprofits, donations.   Did we see income from this content?  Did someone make a donation, purchase a ticket, or provide support? 


In this category you have, online donations,  offline donations, and manual reporting and anecdotes.  The e-book also reminds not to forget metrics around customer or donor retention.


The book also offers some simple formulas for measuring the ROI of Content marketing.


The final advice: 

Content is the means, not the ends.  Frame your motivation with that in mind.    The goal isn't to be good at content, the goal is to get results."


Good infographic here: https://www.facebook.com/photo.php?fbid=10152178913420408&set=a.10150148714310408.395031.212577490407&type=1



10/10

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8 Rules of A/B Testing – The Art in Marketing Science | Social Media Today

8 Rules of A/B Testing – The Art in Marketing Science | Social Media Today | Measuring the Networked Nonprofit | Scoop.it
Those who seek the Holy Grail of information—accurate data—search high and low for the perfect source or system which will give the most straightforward, accurate and marketable data sets.
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How to Get More Customers With the Same Amount of Traffic by Using Customer Funnels

How to Get More Customers With the Same Amount of Traffic by Using Customer Funnels | Measuring the Networked Nonprofit | Scoop.it

Excerpted from article on KISSmetrics:

"Getting quality traffic on the interwebs is one of the hardest things you’ll ever have to do. We can spam Twitter, Facebook, Reddit, and LinkedIn all day. We’ll get a ton of traffic. But that won’t get us anywhere. We might go from 100 visits to 10,000 visits and still have only 2 customers.

Luckily, we have another option…

 

Get more customers with the traffic we already have:

The key to making this work is the marketing funnel.

Remember, funnels measure the number of people who move through a series of steps in order to become a customer.

...

Funnels help you find the bottleneck in your customer acquisition.

 

Once you know where people drop off in large batches, you’ll know which part of your business needs the most improvement. And once you fix the problem, you’ll get more customers with the same amount of traffic. That’s the beauty of tracking funnels.

 

5 Best Practices for Building Funnels

1. Fewer Steps is Better than More Steps:

One of the easiest ways to increase the percentage of people who get through your funnel is to eliminate a step. Yup, just hack it out completely. Even if you have an amazing design, world-class copy, and a perfect product, you’ll still lose people at each step.

I want you to be RUTHLESS with your funnels. Hack and slash every unnecessary click, field, button, and page you can. Have no mercy.

 

2. Start With a Benchmark:

This applies to ALL your metrics, not just your funnels.

Based on your industry, business model, target market, and the alignment of the stars, you’ll find a huge difference in metrics from one site to the next.

 

3. Look for Bottlenecks

I already alluded to the best way to prioritize your funnel improvements.

When you’re looking at your entire funnel and trying to decide which step gets your attention first, start with the bottlenecks. In most funnels, there are one or two steps that aren’t really steps. They’re brick walls.

Your mission? Find your bottlenecks and patch them asap.

 

4. When A/B Testing, Track the Impact on the Entire Funnel

Once you find your bottlenecks, you’ll want to start launching improvements to see if you can fix them. The best way to do this is with an A/B test.

A/B tests typically track only the next step.

As soon as you start testing improvements in your funnel, test your changes on the ENTIRE funnel instead of just the next step. This way, you won’t slow your customer growth by accident. And yes, I’ve seen this happen.

 

5. Track People

There’s a myth that most marketers automatically believe. As soon as you start to track your funnel, you’ll assume that customers move orderly through it.

This is false.

People bounce around in funnels.

So how do we get around this? Use customer analytics so you can track people. Then you’ll know how many people moved through each step, even if they’re bouncing around beforehand..."

 

The article is analyzed with more information, examples, and some tools. Read full article here:

http://blog.kissmetrics.com/use-conversion-funnels/

 


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Big Data Is Great, but Don’t Forget Intuition

Big Data Is Great, but Don’t Forget Intuition | Measuring the Networked Nonprofit | Scoop.it
It is easier than ever to measure and monitor people and machines, but the technology of Big Data is not without its shortcomings.
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The bubble that concerns Ms. Perlich is not so much a surge of investment, with new companies forming and then failing in large numbers. That’s capitalism, she says. She is worried about a rush of people calling themselves “data scientists,” doing poor work and giving the field a bad name.

Indeed, Big Data does seem to be facing a work-force bottleneck.

“We can’t grow the skills fast enough,” says Ms. Perlich, who formerly worked for I.B.M. Watson Labs and is an adjunct professor at the Stern School of Business at New York University.

A report last year by the McKinsey Global Institute, the research arm of the consulting firm, projected that the United States needed 140,000 to 190,000 more workers with “deep analytical” expertise and 1.5 million more data-literate managers, whether retrained or hired.

Thomas H. Davenport, a visiting professor at the Harvard Business School, is writing a book called “Keeping Up With the Quants” to help managers cope with the Big Data challenge. A major part of managing Big Data projects, he says, is asking the right questions: How do you define the problem? What data do you need? Where does it come from? What are the assumptions behind the model that the data is fed into? How is the model different from reality?

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Content Marketing Metrics [Chart] | Heidi Cohen

Content Marketing Metrics [Chart] | Heidi Cohen | Measuring the Networked Nonprofit | Scoop.it
To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content...

Via Robin Good, Beth Kanter
Beth Kanter's insight:

handy cheat sheet

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Beth Kanter's curator insight, December 30, 2012 3:50 PM

A good cheat sheet for brainstorming KPIs for content curation and content strategy.

Beth Kanter's comment, December 30, 2012 3:51 PM
Good cheat sheet for brainstorming a measurement system for this.
Beth Kanter's curator insight, December 30, 2012 3:59 PM

Good cheat sheet for thinking about metrics

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Types of Graphs | Graphs.net

Types of Graphs | Graphs.net | Measuring the Networked Nonprofit | Scoop.it
Graphs are a visual treat, as they can present complex information in a quick and easy manner. Mostly graphs are used to reveal a trend, compare statistics or
Beth Kanter's insight:

Handy cheat sheet for picking the right chart and graph.  Text description and infographic.    

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Stephen Dale's curator insight, December 31, 2012 4:21 AM

A useful overview of different types of graphs and where they might be used.

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Social Marketing Experts Push for Analytics on Google+, Pinterest - SocialTimes

Social Marketing Experts Push for Analytics on Google+, Pinterest - SocialTimes | Measuring the Networked Nonprofit | Scoop.it
Social marketing professionals are increasingly pushing the social networks Google+ and Pinterest to introduce analytics. The British agency Punch today issued a public call for Google+ to offer analytics packages.

Via Kelly Lieberman
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Beth Kanter's comment, December 28, 2012 10:54 PM
Key Takeaways:

Tools to collection data help marketers understand the impact and how to improve the effectiveness of their marketing efforts on Pinterest and Google + are in high demand.

There is less pressure for this with Pinterest because it is already showing a ROI (vhttp://www.getelastic.com/from-pinterest-to-purchase-infographic/) and a few inexpensive tools exist.
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40 Key Social Media Metrics Defined | Simply Measured

40 Key Social Media Metrics Defined  | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
Social media is a fluid medium. Things are constantly changing, and it can be tough to stay on top of new trends.

Via Rami Kantari, Khaled El Ahmad
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Mercor's curator insight, December 20, 2012 4:47 PM

40 Key Social Media Metrics Defined via @drachma_diary

David Hain's curator insight, December 21, 2012 3:20 AM

Some interesting ones here.

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Excel

Want to improve your data analysis skills? Having trouble finding evaluation-related tutorials? I’m creating a series of tutorials using data from real evaluation projects. This series of vid...
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How to Think like a Data Journalist [Datablog]

How to Think like a Data Journalist [Datablog] | Measuring the Networked Nonprofit | Scoop.it

Whilst preparing for her Strata keynote, Google's Kathryn Hurley spent a week with the Datablog team and here are a few key takeaways from that experience...


Exploring the methods and tools that a data journalist uses in their day to day activity at the Guardian Datablog: The fast-paced environment means data analysis tools that are quick and easy to use reign supreme. There are really three major steps of the Guardian Datablog's process that drive the tools and resources they use:

  • Getting the data
  • Telling the story
  • Sharing the data


Read further for more details on the data journalism process and associated resources and links, as well as how you can apply some of these data analysis techniques to your own work...

Via Lauren Moss
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Nonprofits collect data but do they use it? NTEN and Idealware report looks at the state of nonprofit data

Nonprofits collect data but do they use it? NTEN and Idealware report looks at the state of nonprofit data | Measuring the Networked Nonprofit | Scoop.it
Between the 2012 U.S. election, Big Data, and online listening, data is the topic of the moment in nonprofits and business. Today, we take a look at "The State of Nonprofit Data" - a new report from NTEN and Idealware.
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With The Help of Digital Infrastructure, Obama Wins Re-election | TechPresident

With The Help of Digital Infrastructure, Obama Wins Re-election | TechPresident | Measuring the Networked Nonprofit | Scoop.it
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Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published | Measuring the Networked Nonprofit | Scoop.it
A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data provided to MarketingCharts by Socialbakers.
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The Ultimate Guide to Using Surveys in Your Marketing

The Ultimate Guide to Using Surveys in Your Marketing | Measuring the Networked Nonprofit | Scoop.it
Download this free ebook to understand the fundamentals of using online surveys for marketing.
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