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Measuring the Networked Nonprofit
Best links and resources for improving practice and proving results.
Curated by Beth Kanter
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Putting Learners in the Driver's Seat With Learning Analytics

Putting Learners in the Driver's Seat With Learning Analytics | Measuring the Networked Nonprofit | Scoop.it
I read something disturbing this week from Inside Higher Ed, Measuring Engagement with Books ... “The big buzz in higher ed is analytics,” said senior vice-president of marketing Cindy Clarke, of t...

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SXSW 2013 : Measuring Social Change and Media (with images, tweets) · daveiam

This workshop dramatically demonstrated how the practice of measurement, social media, social change, and networks have evolved over the past 5 years.
Beth Kanter's insight:

David Neff's Storify of our panel at sxsw

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We Heart Social Data: But What Do We Do With It? | NTEN

Beth Kanter's insight:

Offers some good metrics for community managers.



  • Shared Content Performance – this determines the content I share and how I continue to phrase and word things. I find this out through web analytics, platform data (Facebook Insights, Twitter analytics, Topsy, etc.)
    • Application: Use this information to create content that your community likes, to further understand the sharing behavior depending on the social platform, and to help you better manage your community on a day-to-day level.
  • Brand or Cause Ambassadors – I find out who our passionate or engaged users are (those who go above and beyond simple sharing and are actually conversing with us). I use a combination of Facebook Insights, Crowdbooster, Sprout Social and Small Act Thrive to find this.
    • Application: Engage and reward people loyal to your cause or brand. At the very least, give them added attention and show them that you notice their passion and efforts.
  • Community Issues and Behavior Change – I track customer service inquiries that come through social channels. I typically just plop them into an excel spreadsheet. But this information can help us identify issues and needs based on where we are upsetting people or providing faulty help. Along with customer complaints, I like to keep track of positive comments or evidence of behavior change. I usually screen capture these exchanges as photos and will refer back to them if I need to. I will share these mentions with the appropriate colleagues or I will document them and share them with the social media quarterly report.
    • Application: Use this data to actually change organizational processes or procedures in response to the identified needs, and for assessing which organizational programs and practices are effective.


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The Citi Foundation Finds New Ways to Measure the Impact of CSR Efforts

The Citi Foundation Finds New Ways to Measure the Impact of CSR Efforts | Measuring the Networked Nonprofit | Scoop.it
'The Citi Foundation Finds New Ways to Measure the Impact of CSR Efforts' blog post by Guest Contributors.
Beth Kanter's insight:

It’s not easy to capture the effects of philanthropic programs on people’s lives. But Citi recently earned top honors in measurement and strategy from The Civic 50, a ranking of America’s most community-minded companies, thanks in part to the work of the Citi Foundation, the bank's philanthropic arm.

The Civic 50, a partnership between National Conference on Citizenship and Points of Light, ranks corporations on seven dimensions of local involvement. The measurement and strategy dimension requires a firm to show that it has defined its programs’ goals, performance metrics and interim indicators – or in plain English, that it can trace its community funding to actual changes in individuals’ lives.

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Social Media Analytics Report | Convince and Convert

Social Media Analytics Report | Convince and Convert | Measuring the Networked Nonprofit | Scoop.it
Tie social media activity to the bottom line with these four social media analytics tools.
Beth Kanter's insight:

This article covers four different tools to measure social analytics:


Google Analytics

Zuum Social (Competitive Analysis for Facebook - expensive $250 per month)

Retweet Rank

Pin League (Pinterest)


Out of all these, the one that caught my eye was the Twitter tool:



ReTweet Rank


What this tool lacks in interface aesthetics, it more than makes up for in helpful data.Retweet Rank is obviously a Twitter analytics tool. While we can still use Google Analytics or our favorite URL shortener to measure clicks to a website link, Retweet Rank shows us a trendline for retweets, the particular posts that have been retweeted, and a list of the most influential accounts to share our content on Twitter.


What It Measures: Here are a few metrics that Retweet Rank provides.

  • Retweet trends over a specific period of time (days, weeks, months)
  • Tweets shared most often within that selected timeframe
  • Accounts sharing your Twitter posts ranked by influence and recency
  • Most common days and hours in which your content is likely to be retreated
  • Words (or topics) found in your tweets that are shared most often on Twitter

Cost: $9/month for the Pro plan


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How to think and talk like a collaborative data scientist | HASTAC

How to think and talk like a collaborative data scientist | HASTAC | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

This article summarizes the article the HBR about Data Scientists.   It also has some great links and resources to univeristy courses on big data and analysis.



  • Richard Marciano Socializing Big Data talk at Duke University a few weeks ago, "Collaboration is essentially a translation and semantics issue. It can take a year, a year and a half before you develop relationships of trust, and understand other people’s languages." 
  • Free, open online Introduction to Data Science class offered by the School of Information Studies at Syracuse University looks like just the right portion size for someone who wants to grok the semantics. 


Being involved in collaborative data means more than just mashing together a bunch of people with different backgrounds. It means learning a new discourse, and shoring up street cred in other disciplines so collaborators can speak across languages, discover new ideas, and build things. If you're interested in working in collaborative data, this looks like a good (ie. free and online) place to start digging deeper into the world of data science. 

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Data Points and Data Agents

Data Points and Data Agents | Measuring the Networked Nonprofit | Scoop.it
How is technology drawing us closer to meeting needs on the groun? We count on it to connect us in ways not previously possible, but the recurring que
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Martin (Marty) Smith's curator insight, March 7, 2013 12:19 AM

Much more on Save The World Marketing soon.

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Above and Beyond Metrics: Tell a Story with Reports | HowTo.gov

DigitalGov University webinar for federal employees on creating engaging and meaningful metrics reports to make informed decisions.
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How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner

How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner | Measuring the Networked Nonprofit | Scoop.it
Google Analytics Custom Campaigns: How to fully use Google Analytics to gain valuable insights into your social media campaign results.
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Bridging Social and Web: 6 New Google Analytics Reports to Gauge Overall Impact | Simply Measured

Bridging Social and Web: 6 New Google Analytics Reports to Gauge Overall Impact | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
Pairing your brand’s social media presence with quantifiable website data has been a trick that few social magicians can master. But like every magician, a
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7 Google Analytics metrics everyone should monitor | Articles | Main

7 Google Analytics metrics everyone should monitor | Articles | Main | Measuring the Networked Nonprofit | Scoop.it
Here are ways to sift through the raw numbers and find meaningful information about how well your online content is doing.
Beth Kanter's insight:

Google Analytics overview

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Metrics Tools: Hubspot

turn.js is a plugin for jQuery that adds a beautiful transition similar to real pages in a book or magazine for HTML5.
Beth Kanter's insight:

This came from e-metrics newsletter, not clear as to whether it is add, but I like the metrics dashboard that Hubspot offers


HubSpot all-in-one marketing software helps more than 6,800 companies in 46 countries attract more visitors to their websites, convert more of those visitors to leads and drive customer growth. Website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media marketing are among the 25+ integrated tools that make up this end-to-end marketing software. In the last year, HubSpot has been named the second fastest growing software company by the Inc. 500, one of the 20 most promising companies in America by Forbes, and the eighth fastest growing technology company in the world by the Deloitte Fast 500. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them athttp://www.HubSpot.com. Find out if HubSpot software is right for your business applying for a free inbound marketing assessment.

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The Ultimate Glossary of Performance Metrics Every Marketer Should Know

The Ultimate Glossary of Performance Metrics Every Marketer Should Know | Measuring the Networked Nonprofit | Scoop.it
Learn which marketing metrics you should always be tracking to enable data-driven decision making.
Beth Kanter's insight:

A good comprehensive list of "associated metrics" that you can use to track your social content or engagement.    But, don't go to this list first!  Very important to define success first and think of this as a buffet where you pick and choose what metrics are most important to determine whether you've been successful and how to improve.   Throwing all these into a spreadsheet will not be as helpful as carefully picking and choose what can inform your goals.

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Guest blog: Why rubrics are useful in evaluations | Better Evaluation

Guest blog: Why rubrics are useful in evaluations | Better Evaluation | Measuring the Networked Nonprofit | Scoop.it
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Know the Difference Between Your Data and Your Metrics

Know the Difference Between Your Data and Your Metrics | Measuring the Networked Nonprofit | Scoop.it
To understand your social impact, you need to measure the right things.
Beth Kanter's insight:

Excellent nonprofit example of the importance of defining success from my two favorite nonprofit data geeks.

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Measuring the Impact of Employee Volunteering: What Metrics are Most Important and Why

Measuring the Impact of Employee Volunteering: What Metrics are Most Important and Why | Measuring the Networked Nonprofit | Scoop.it
'Measuring the Impact of Employee Volunteering: What Metrics are Most Important and Why' blog post by Guest Contributors.
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Rescooped by Beth Kanter from Chambers, Chamber Members, and Social Media
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Pinterest Launches Smart Analytics for Businesses

Pinterest Launches Smart Analytics for Businesses | Measuring the Networked Nonprofit | Scoop.it

Have you ever wondered how images on your website are getting shared on Pinterest? Now you can with Pinterest’s new web analytics module.


Via Frank J. Kenny
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Sarah Kaczmarek | Portfolio

Beth Kanter's insight:

Nonprofit measurement geek galore 

@StudioSarah @kwooleyy @GovNewMedia

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Twitter / david_henderson: @darinmckeever @jakeporway ...

Beth Kanter's insight:

https://twitter.com/darinmckeever/status/309690677468475393

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Beth Kanter's curator insight, March 7, 2013 12:43 PM

Data nerd conversation about too much data vs too little.



-Don't collect a data point unless you know how to use it

vs wishing they had collected a data point.



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Digital Metrics for Federal Agencies | HowTo.gov

Digital Metrics for Federal Agencies | HowTo.gov | Measuring the Networked Nonprofit | Scoop.it
Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of your government Web, mobile, social media, and other digital channels.
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How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples

How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples | Measuring the Networked Nonprofit | Scoop.it

Excerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.

OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.

NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?

VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.

EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.

RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.

TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.

SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."

In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/


Via Giuseppe Mauriello, Robin Good
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Simon Cripps's comment, March 11, 2013 4:33 PM
Keep it simple, nice points to build into a site
Simon Cripps's curator insight, March 11, 2013 4:35 PM

Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another

YvonneFinn's curator insight, March 19, 2013 8:42 AM

Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.

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How to Set Up Goals in Google Analytics - Edit Goals and Funnels in Google Analytics

A goal in Google Analytics is usually a registration or a purchase. First, you need to set up your goals and funnels in Google Analytics.

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How To Track Social Media Conversions in Google Analytics

http://BasicBlogTips.com Google Analytics is updated to include social measurement reports. First you must set up Goals on your Admin dashboard so that you can access which social networks are converting.

 

You can download the slides at http://www.slideshare.net/Ileane/

 


Watch the Google Analytics Workshop: http://www.youtube.com/watch?v=fjaijt13e1U

 


Via jimbanks, Marcela De Vivo
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Marcela De Vivo's curator insight, January 23, 2013 2:51 AM

I'm curious about what are goals to track and set up, and how to use the data to help wtih decision making with the overall campaign.

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Howto Setup A Basic Facebook Analytics Scheme For Your Page

Howto Setup A Basic Facebook Analytics Scheme For Your Page | Measuring the Networked Nonprofit | Scoop.it
Learn howto setup and use a Facebook analytics scheme for your page in order to analyze, evaluate and optimize the success of your social activities.
Beth Kanter's insight:

A basic overview with a good deck on the Facebook set up.

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Philippe Trebaul's curator insight, February 28, 2013 12:54 AM
Howto Setup A Basic Facebook Analytics Scheme For Your Page

"Learn howto setup and use a Facebook analytics scheme for your page in order to analyze, evaluate and optimize the success of your social activities".
Howto Setup A Basic Facebook Analytics Scheme For Your Page via @kanter http://sco.lt/...


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Big Data? Stop Making It A Big Deal - Little Data is Best

turn.js is a plugin for jQuery that adds a beautiful transition similar to real pages in a book or magazine for HTML5.
Beth Kanter's insight:

It's not about "big data," it's about the "right data." And ultimately getting that "right data" to the right people at the right time so they can make the decisions necessary to get the quick wins.

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