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Measuring the Networked Nonprofit
Best links and resources for improving practice and proving results.
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Identify Outcomes

Helping Practitioners Deliver More Effective Programs
Beth Kanter's insight:

Guides your nonprofit through identifying outcomes and links to research for a variety of areas - employment, education, health, relationships, civic engagement, etc

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What Obama’s Campaign Can Teach Nonprofits About Measurement (SSIR)

What Obama’s Campaign Can Teach Nonprofits About Measurement (SSIR) | Measuring the Networked Nonprofit | Scoop.it
Five measurement practices that Obama’s campaign and high-performing nonprofits have in common.
Beth Kanter's insight:

Outlines the measurement practices of Obama's campaign.


"The Obama campaign took what author Sasha Issenberg, who closely observed the campaign’s data strategy,called “a decisive break with 20th-century tools for tracking public opinion.” What do you believe it will take for nonprofits to follow a similar course in their measurement approaches?"

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Stanford University Explore Courses

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Mario Marino had this to say:


Speaking of the Hewlett Foundation, former Hewlett Foundation CEO Paul Brest, who has been recalled to active duty at Stanford, is teaching a course on managing to outcomes at the Graduate School of Business. A review of the course syllabus made it clear that he has done an excellent job in organizing this subject matter and brought balance, focus, and breadth of consideration to a topic many see too narrowly. My immediate reaction was, “This is a course I’d love to attend!” Paul notes astutely in the introduction: “Ever mindful that performance management is a graveyard of good intentions, we will study the practical aspects of institutional change—including leadership, accountability, learning, and culture—that often account for the difference between success and failure.” It’s a real honor that Paul assigned Leap of Reason as the class’s first text.

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We Need More Insights, Not More Data

We Need More Insights, Not More Data | Measuring the Networked Nonprofit | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?

Via janlgordon
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William J. Ryan's curator insight, March 4, 2013 8:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 7:32 AM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.

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Negative Feedback Analysis | EdgeRank Checker

Negative Feedback Analysis | EdgeRank Checker | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:
  • ow much Negative Feedback does my content typically receive?
  • What is the normal amount of Negative Feedback that Pages in my industry receive?
  • How many fans are now unreachable because of prior Negative Feedback?
  • How is Paid Media influencing Negative Feedback for my content?
  • Which topics are creating Negative Feedback?
  • What specific content is receiving Negative Feedback?
  • Of the different types of Negative Feedback, what is the severity of my Negative Feedback?
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Quarterly Social Media Report

Sample Social Media Report
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Good example of a social media report

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12 Best Pinterest Tools And Apps For Analysis Pins | Free and Useful Online Resources for Designers and Developers

12 Best Pinterest Tools And Apps For Analysis Pins | Free and Useful Online Resources for Designers and Developers | Measuring the Networked Nonprofit | Scoop.it
Here, we are presenting 12 effective Pinterest tools for the purpose of analyzing pins. Pinterest is another social networking website that is gaining popularity quite quickly.
Beth Kanter's insight:

12 tools for measuring your activity on pinterest.   

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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Measuring the Networked Nonprofit | Scoop.it

Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data he decided to run an a/b test on the homepage.

 

The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.

 

He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.

 

Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/


Via Antonino Militello, Robin Good
Beth Kanter's insight:

Good example of using A/B testing.

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Chris Lee's curator insight, January 9, 2013 3:59 PM

Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 

Barbara Kurts's comment, January 9, 2013 9:10 PM
my topics here http://www.scoop.it/t/health-leads-plus
Pam Ivey's curator insight, January 17, 2013 8:26 PM

Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...

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Content Marketing Metrics [Chart] | Heidi Cohen

Content Marketing Metrics [Chart] | Heidi Cohen | Measuring the Networked Nonprofit | Scoop.it
To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content...

Via Robin Good
Beth Kanter's insight:

Good cheat sheet for thinking about metrics

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Beth Kanter's curator insight, December 30, 2012 3:50 PM

A good cheat sheet for brainstorming KPIs for content curation and content strategy.

Beth Kanter's comment, December 30, 2012 3:51 PM
Good cheat sheet for brainstorming a measurement system for this.
Beth Kanter's curator insight, December 30, 2012 4:42 PM

handy cheat sheet

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The Human Algorithm: Redefining the Value of Data | Brian Solis

The Human Algorithm: Redefining the Value of Data | Brian Solis | Measuring the Networked Nonprofit | Scoop.it

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/


Via Giuseppe Mauriello
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Errol A. Adams JD/MLS's curator insight, December 14, 2012 12:28 PM

Great article...

Philippe Trebaul's curator insight, January 31, 2013 4:57 AM
The Human Algorithm: Redefining the Value of Data | Brian Solis.

 

From www.briansolis.com - December 13, 2012 6:01 PM

 

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/

 

 

The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @pinomauriello http://sco.lt/...

Philippe Trebaul's curator insight, February 7, 2013 6:28 PM
L'algorithme de l'homme: Redéfinir la valeur des données | Brian SolisDe www.briansolis.com - Décembre 21, 2012 13:33

Extrait de cet article intéressant par Brian Solis: 
«Bien que la quantité de renseignements personnels et la température ambiante égrenée par SoLoMo est souvent inondé, voire perplexe, c'est ce« gros »des données qui aideront les entreprises évoluent et s'adaptent à une nouvelle ère du consumérisme connecté . Plus important encore, l'étude et la compréhension des données pertinentes grandes organisations se déplacera de se contenter de réagir aux tendances de prédire la rupture prochaine et l'adaptation d'avance sur la concurrence ainsi, marquant le passage d'rigide pour les modèles d'affaires adaptés. Sans interprétation, la perspicacité et la capacité d'appliquer les connaissances acquises, tout investissement dans la technologie et les ressources est prématurée. Mais, en investissant dans le capital humain de donner un sens serait de mauvais augure de données, les entreprises peuvent moderniser le rôle de l'intelligence d'affaires pour introduire une touche humaine. La réalité est cependant que comment les organisations liées aux clients d'hier n'est pas la façon dont les clients seront servis demain. Signification, toute l'infrastructure dans notre façon de commercialiser, de vendre, d'aider et de créer des entreprises exige maintenant que les données de l'étude et le comportement non seulement, mais aussi changer la façon dont il pense les clients. Je me réfère à la confluence des données et l'interprétation que l'algorithme de la capacité humaine à humaniser la technologie et les données de mettre un visage, la personnalité et la voix de la nécessité et de possibilité de changement. Données raconte une histoire, il a juste besoin d'aide pour trouver son rythme et la rime. L'algorithme de compréhension humaine est partie et de la communication une partie. La capacité de communiquer et d'appliquer des connaissances à l'interne et l'externe est la clé pour débloquer des possibilités de gagner leur pertinence. Au-delà de la recherche, au-delà de l'intelligence, l'algorithme humain est une fonction d'extraction des connaissances avec intention , l'humanisation des possibilités tendances publicitaires et de travailler avec les stratèges d'améliorer et d'innover tout de processus pour les produits à des expériences globales. L'idée de l'algorithme de l'homme est de servir l'homologue humain de l'abondance de l'intelligence sociale nouvelle et plates-formes d'écoute arrivent sur le marché chaque jour . Quelqu'un doit être de l'autre côté des données de l'interpréter au-delà de la routine ... »Lire l'article complet originale ici: http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the- Value-of-data /


The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @ChristianeWa http://sco.lt/...

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How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner

How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner | Measuring the Networked Nonprofit | Scoop.it
Google Analytics Custom Campaigns: How to fully use Google Analytics to gain valuable insights into your social media campaign results.
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Tess Giles Marshall's curator insight, December 23, 2012 1:56 PM

Some great advanced Google Analytics tips here.

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Visualizing Connections In Data & Analyzing Information

Visualizing Connections In Data & Analyzing Information | Measuring the Networked Nonprofit | Scoop.it

For many data visualization projects, information comes from a source that has already done some aggregation. This is both a blessing and a curse. Aggregation definitely simplifies the analysis and visualization process, but it can also greatly reduce the visualization and analysis options. This is because aggregation often destroys connections in data. For this reason, it's critical to have an in-depth and thorough knowledge and understanding of the information from aggregated information. There are several different visualization techniques that open up once we have the original data, such as Euler diagrams and parallel sets.


The extra information that can be obtained from visualizations is important to gaining a full understanding of the data, and it can lead to a much more interesting story, as well as far better visualizations and more accurate connections and links within those visualizations.

So, when gathering data about something, remember to dig deeper into it, as there are many important connections that happen within data that can provide knowledge beyond just a simple average or total.


To learn more about the value of these connections, sourcing accurate data, and how it is transformed into useful graphics, read the complete article and check out the case study used to convey the main points outlined above...


Via Lauren Moss
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kurakura's comment, November 15, 2012 5:17 AM
the last graph on that page is really useful for understanding the data?
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Big Data Reaches Cosmic Proportions [Infographic]

Big Data Reaches Cosmic Proportions [Infographic] | Measuring the Networked Nonprofit | Scoop.it
Since the advent of big data, it's been a struggle for some to get a real sense of just how big big data really is. You hear strange terms like "peta," exa" and "yotta"… but what does all that really mean?

When managing massive amounts of data, the scales were talking about can quickly reach astronomical proportions. Recent efforts to quantify big data have produced interesting results. A recent infographic from clearCi is one such effort, outlining the scale of data produced on the Internet each day: 2.5 quintillion bytes of data...


Read further to gain a better understanding of the scale of big data and the potential for future growth...


Via Lauren Moss
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About | MY M&E

Beth Kanter's insight:

Partnership and new technology to foster
knowledge sharing and networking among M&E practitioners worldwide

 

My M&E is an interactive Web 2.0 platform to share knowledge on country-led M&E systems worldwide. In addition to being a learning source, My M&E facilitates the strengthening of a global community, while identifying good practices and lessons learned about monitoring and evaluation in general, and country-led M&E systems in particular.

 

Strategic partnership

 

While My M&E is managed by UNICEF and IOCE, several partners support it, including DevInfo, IDEAS, UN Women, UNEG, UNDP, ILO, IDRC, Rockfeller Foundation, BetterEvaluation, ReLAC, Preval, Agencia brasileira de Avaliacao, SLEvA and IPEN. If your organization wishes to support MyM&E, please send an email to Marco Segone, UNICEF Evaluation Office, at Contact Us.

 

Developing a community through new technology

 

My M&E is a collaborative website whose content can be modified continuously by users. To develop and strengthen a global community on country-led M&E systems, registered users have the facility to complete their own social profile and exchange experiences and knowledge through blogs, discussion forums, as well as to upload documents, webinars and videos.



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EvaluationPrinciples-FINAL.pdf

Beth Kanter's insight:

Via Mario Marino Thanks to Lucy Bernholz for bringing to our attention the Hewlett Foundation’s Evaluation Principles and Practices. We found the report, authored by Fay Twersky and Karen Lindblom, to be insightful, pragmatic, straightforward, and loaded with kernels of wisdom. As I shared with Fay in an email, the paper’s Seven Principles of Evaluation should be made into a card for easy reference for anyone who wants to stay focused on the critical question “to what end?”

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e3 Made to measure

e3 Made to measure | Measuring the Networked Nonprofit | Scoop.it
PopTech is a global community of innovators, working together to expand the edge of change.
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Welcome! | Innovations for Scaling Impact

Welcome! | Innovations for Scaling Impact | Measuring the Networked Nonprofit | Scoop.it
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Pinterest: Really Useful Tools to Measure Each Pin Impact

Pinterest: Really Useful Tools to Measure Each Pin Impact | Measuring the Networked Nonprofit | Scoop.it
Use these Pinterest tools to measure your impact and receive analytics to measure your pinfluence and pin impact for your small business.
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Big Data Is Great, but Don’t Forget Intuition

Big Data Is Great, but Don’t Forget Intuition | Measuring the Networked Nonprofit | Scoop.it
It is easier than ever to measure and monitor people and machines, but the technology of Big Data is not without its shortcomings.
Beth Kanter's insight:

The bubble that concerns Ms. Perlich is not so much a surge of investment, with new companies forming and then failing in large numbers. That’s capitalism, she says. She is worried about a rush of people calling themselves “data scientists,” doing poor work and giving the field a bad name.

Indeed, Big Data does seem to be facing a work-force bottleneck.

“We can’t grow the skills fast enough,” says Ms. Perlich, who formerly worked for I.B.M. Watson Labs and is an adjunct professor at the Stern School of Business at New York University.

A report last year by the McKinsey Global Institute, the research arm of the consulting firm, projected that the United States needed 140,000 to 190,000 more workers with “deep analytical” expertise and 1.5 million more data-literate managers, whether retrained or hired.

Thomas H. Davenport, a visiting professor at the Harvard Business School, is writing a book called “Keeping Up With the Quants” to help managers cope with the Big Data challenge. A major part of managing Big Data projects, he says, is asking the right questions: How do you define the problem? What data do you need? Where does it come from? What are the assumptions behind the model that the data is fed into? How is the model different from reality?

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Content Marketing Metrics [Chart] | Heidi Cohen

Content Marketing Metrics [Chart] | Heidi Cohen | Measuring the Networked Nonprofit | Scoop.it
To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content...

Via Robin Good, Beth Kanter
Beth Kanter's insight:

handy cheat sheet

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Beth Kanter's curator insight, December 30, 2012 3:50 PM

A good cheat sheet for brainstorming KPIs for content curation and content strategy.

Beth Kanter's comment, December 30, 2012 3:51 PM
Good cheat sheet for brainstorming a measurement system for this.
Beth Kanter's curator insight, December 30, 2012 3:59 PM

Good cheat sheet for thinking about metrics

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Types of Graphs | Graphs.net

Types of Graphs | Graphs.net | Measuring the Networked Nonprofit | Scoop.it
Graphs are a visual treat, as they can present complex information in a quick and easy manner. Mostly graphs are used to reveal a trend, compare statistics or
Beth Kanter's insight:

Handy cheat sheet for picking the right chart and graph.  Text description and infographic.    

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Stephen Dale's curator insight, December 31, 2012 4:21 AM

A useful overview of different types of graphs and where they might be used.

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Social Marketing Experts Push for Analytics on Google+, Pinterest - SocialTimes

Social Marketing Experts Push for Analytics on Google+, Pinterest - SocialTimes | Measuring the Networked Nonprofit | Scoop.it
Social marketing professionals are increasingly pushing the social networks Google+ and Pinterest to introduce analytics. The British agency Punch today issued a public call for Google+ to offer analytics packages.

Via Kelly Lieberman
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Beth Kanter's comment, December 28, 2012 10:54 PM
Key Takeaways:

Tools to collection data help marketers understand the impact and how to improve the effectiveness of their marketing efforts on Pinterest and Google + are in high demand.

There is less pressure for this with Pinterest because it is already showing a ROI (vhttp://www.getelastic.com/from-pinterest-to-purchase-infographic/) and a few inexpensive tools exist.
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40 Key Social Media Metrics Defined | Simply Measured

40 Key Social Media Metrics Defined  | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
Social media is a fluid medium. Things are constantly changing, and it can be tough to stay on top of new trends.

Via Rami Kantari, Khaled El Ahmad
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Mercor's curator insight, December 20, 2012 4:47 PM

40 Key Social Media Metrics Defined via @drachma_diary

David Hain's curator insight, December 21, 2012 3:20 AM

Some interesting ones here.

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Excel

Want to improve your data analysis skills? Having trouble finding evaluation-related tutorials? I’m creating a series of tutorials using data from real evaluation projects. This series of vid...
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How to Think like a Data Journalist [Datablog]

How to Think like a Data Journalist [Datablog] | Measuring the Networked Nonprofit | Scoop.it

Whilst preparing for her Strata keynote, Google's Kathryn Hurley spent a week with the Datablog team and here are a few key takeaways from that experience...


Exploring the methods and tools that a data journalist uses in their day to day activity at the Guardian Datablog: The fast-paced environment means data analysis tools that are quick and easy to use reign supreme. There are really three major steps of the Guardian Datablog's process that drive the tools and resources they use:

  • Getting the data
  • Telling the story
  • Sharing the data


Read further for more details on the data journalism process and associated resources and links, as well as how you can apply some of these data analysis techniques to your own work...

Via Lauren Moss
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