Measuring the Networked Nonprofit
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# Social Network Analysis 101 - Lithosphere Community

Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and online communities.
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Beth Kanter's curator insight,

Curated by Beth Kanter

http://www.bethkanter.org

An explanation about social network analysis and some guidelines for intrepretation.

So the most important thing when reading a social graph is to find out what relationships are being represented by the edges. This is even more important than what the vertices represent, because for SNA, the entities represented by the vertices will usually be people. 99% of the graph metrics out there depend heavily on the edges, so if the edge relationships change, the metrics will also change.

For example, the simplest graph metric is the degree centrality, and it measures how many connections a vertex has. For example, there are seven black edges connecting to me on the friendship graph (figure 2a), so I have seven friends. But there are only five red edges connecting to me, so I have five colleagues. My degree centrality on the beer buddy graph (figure 2c) is three, so I only have three beer buddies. Degree centrality can be computed for all users in the graph, for example, Ryan's degree centrality on the badminton pal graph (figure 2d) is two.

The interpretation of the graph metric also depends on the edge relationship. So, you cannot say anything about how many colleagues I have based on the friendship graph (figure 2a), because the colleague relationship is not being represented in the friendship graph. Even if you assume that everyone I've worked with are my friends; using just the friendship graph, then number of colleagues I have can still be anywhere from zero to seven. Therefore, do not try to make any inference or conclusion based on a graph about any relationship that is not explicitly represented by the edges. If you do that, you might as well just flip a coin or make a random guess.

# Measuring the Networked Nonprofit

Best links and resources for improving practice and proving results.
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## Amazon.com: Measuring the Networked Nonprofit: Using Data to Change the World (9781118137604): Beth Kanter, Katie Delahaye Paine: Books

### Measuring the Networked Nonprofit: Using Data to Change the World

 List Price: \$34.95 Price: \$22.14 You Save: \$12.81 (37%)

Measuring the Networked Nonprofit: Using Data to Change the World [Beth Kanter, Katie Delahaye Paine] on Amazon.com.

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## Guidance for incorporating big data into humanitarian operations

When discussing big data, I often encounter three different groups of people. One believes that big data will solve all major humanitarian problems; another can bluntly state that big data is a...
Deborah Spector's curator insight,

Very interesting take on incorporating big data to solve major humanitarian problems.

Will big data solve all humanitarian problems?  But, this e-book presents some compelling opportunities to make a difference through front-line responders.

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## Activities

Here is a list describing many of the activities we run at our workshops.  Each links to a page with instructions about how you can use the activity yourself!  We tend to pick and choose activities...
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## Content Marketing Measurement: 29 Essential Metrics [Infographic] | Content Marketing Forum

To give you a high-level roadmap, I compiled 29 of the most essential metrics into the following infographic.  Use this as a guide if you’re looking to expand your level of measurement or if you’re just getting started.
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To give you a high-level roadmap, I compiled 29 of the most essential metrics into the following infographic.  Use this as a guide if you’re looking to expand your level of measurement or if you’re just getting started.

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## Introducing audience insights | Twitter Blogs

Today we’re introducing a new tool to help advertisers better understand key audiences.
Norman Reiss's curator insight,

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## 8 Amaze-Balls Things You Can Learn From Twitter's FREE Analytics Tool

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## Leave Your Bag of Potatoes at Home - FabRiders

provides background and context, including a definition of marginalisation, Tactical Tech’s objectives, background on WNU and sex worker issues in Cambodia.
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## For Big-Data Scientists, ‘Janitor Work’ Is Key Hurdle to Insights - NYTimes.com

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## 'Beyond Cash' Fundraising Management Dashboard

Does your board of directors know how to measure fundraising success? (Hint: Just counting cash this year, although it seems like the way to do it, exposes you…
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## What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center

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## What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center

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new book from the Urban Institute illuminates the potential and practice of using data to enhance communities -- especially low-income ones. It's a practical resource for local funders and others seeking creative ways to inform and engage communities.

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Social media like Facebook and Twitter are far too biased to be used blindly by social science researchers, two computer scientists have warned.
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## Visualize It: Michael Quinn Patton's Principles-Focused Evaluation

This October, I traveled to Denver, Colorado for the American Evaluation Association's 2014 annual conference. In addition to enjoying Colorado sunshine, I took notes during the different sessions,...
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## How to Use Social Media Insights to Improve Your Marketing

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## MeasureUp | Build Healthy Places Network

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## The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum

Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
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Useful detailed look at the content metrics and good framework to apply to your marketing.

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## Architectures for Building a Data Culture

This is a summary of one section of my workshop on Data Architectures at the SSIR Data on Purpose workshop. Organizations all around the world are asking themselves how to build a data culture with...
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## 5 Essential Insights You Can Uncover Using Twitter Analytics

Have you played around with Twitter Analytics yet? Here are some important things you can use it to find out.

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## Measure your Mission. #BeyondVanityMetrics — Medium

How do you know if your work is working?
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## A New Twitter Analytics Tool Is Being Tested for Individual Tweets

Nevertheless, it’s clear Twitter is focused on serving as a powerful platform for individual influence and promotion. Twitter’s recent acquisition of Niche illustrates its recognition that social influencers will continue to serve the platform’s value as a marketing tool.

In that way, influencers and Twitter have a mutually beneficial relationship—one individuals can use to their advantage. While Niche figures to cater to fairly prominent players online, Twitter is investing in the power of individual influencers—as well as larger, established brands—to create advertising revenue and build sustainable marketing value.

“We hope this acquisition continues to inspire people to create great content,” said Baljeet Singh, Twitter’s director of product management, in a statement.

Influencer marketing continues to deepen its roots in social media, and brands can piggyback off their employees’ success by encouraging them to establish themselves as influencers in their fields. A new analytics tool, for example, will make it easier for those individuals to manage and optimize their own efforts, implementing small changes that yield tangible results.
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## 6 Social Media Monitoring Tools to Track Your Brand |

Want to learn about your customers? Here are seven social media monitoring tools you can use to monitor mentions of your business on blogs and social media.
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## Data Science: Hacking Education -

Data Science in Education
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## What is Data Science?

In-depth article about what is Data Science. Learn about the role of Data Scientists and how it relates to big data and analytics.
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Want to get more engagement on Twitter? Did you know Twitter has a tool to help you analyze your tweets? Knowing which tweets have generated strong engagement in the past helps you craft better tweets. In this article I'll explain how to analyze your tweets' performance to improve your Twitter marketing. #1: Gather Twitter Activity You…
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