Measuring the Net...
22.1K views | +0 today
 Rescooped by Beth Kanter from Networked Nonprofits and Social Media onto Measuring the Networked Nonprofit

# Social Network Analysis 101 - Lithosphere Community

Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and online communities.
&n
Beth Kanter's curator insight,

Curated by Beth Kanter

http://www.bethkanter.org

An explanation about social network analysis and some guidelines for intrepretation.

So the most important thing when reading a social graph is to find out what relationships are being represented by the edges. This is even more important than what the vertices represent, because for SNA, the entities represented by the vertices will usually be people. 99% of the graph metrics out there depend heavily on the edges, so if the edge relationships change, the metrics will also change.

For example, the simplest graph metric is the degree centrality, and it measures how many connections a vertex has. For example, there are seven black edges connecting to me on the friendship graph (figure 2a), so I have seven friends. But there are only five red edges connecting to me, so I have five colleagues. My degree centrality on the beer buddy graph (figure 2c) is three, so I only have three beer buddies. Degree centrality can be computed for all users in the graph, for example, Ryan's degree centrality on the badminton pal graph (figure 2d) is two.

The interpretation of the graph metric also depends on the edge relationship. So, you cannot say anything about how many colleagues I have based on the friendship graph (figure 2a), because the colleague relationship is not being represented in the friendship graph. Even if you assume that everyone I've worked with are my friends; using just the friendship graph, then number of colleagues I have can still be anywhere from zero to seven. Therefore, do not try to make any inference or conclusion based on a graph about any relationship that is not explicitly represented by the edges. If you do that, you might as well just flip a coin or make a random guess.

# Measuring the Networked Nonprofit

Best links and resources for improving practice and proving results.
Curated by Beth Kanter
 Scooped by Beth Kanter

## Amazon.com: Measuring the Networked Nonprofit: Using Data to Change the World (9781118137604): Beth Kanter, Katie Delahaye Paine: Books

### Measuring the Networked Nonprofit: Using Data to Change the World

 List Price: \$34.95 Price: \$22.14 You Save: \$12.81 (37%)

Measuring the Networked Nonprofit: Using Data to Change the World [Beth Kanter, Katie Delahaye Paine] on Amazon.com.

No comment yet.
 Rescooped by Beth Kanter from Better know and better use Social Media today (facebook, twitter...)

## How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter

Now, if only you could figure out your return on investment

Via Mau
Sybille Pierru's curator insight,

Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.

Ken Dickens's curator insight,

Nice info graphic about tracking impact of Social Media. -Ken

Neil Ferree's curator insight,

Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.

The next step is to come up with a game plan and define your strategy on how to manage your social media presence.

If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree

 Scooped by Beth Kanter

## Social Data for Social Good: Five Lessons from Academia

In business, we spend a lot of time trying to understand social data and other forms of big data for strategic advantage: to make business decisions, increase revenue, reduce costs, improve relatio...
No comment yet.
 Scooped by Beth Kanter

## Who’s Afraid of Data-Driven Management?

Beth Kanter's insight:

Data-informed decision making, and the culture change inherent therein, doesn’t happen in a vacuum. Asking what do the data say before acting is a disruptive action, displacing prior norms. There will be employees like the low-highs who welcome this kind of change, and those like the high-lows who subvert it. Understanding the psychology underlying these behaviors is the necessary first step toward pushing past intuition and silencing the data skeptics.

No comment yet.
 Scooped by Beth Kanter

## Data Visualization 101: How to Design Charts & Graphs

Beth Kanter's insight:

Really useful guide to selecting and designing charts and graphs to visualize your data.

No comment yet.
 Scooped by Beth Kanter

## Social Media Management Software for Business | Sprout Social

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.
Beth Kanter's insight:

One of the better values out there for paid tools

It pulls from Facebook's API so posts are not suppressed when they are posted from Sprout to Facebook.

Does not link to LI company page or Instagram or Pinterest or search the web for mentions.

Good reporting and analytics, functionality for multiple-team members using it and assigning tasks to each other/notes about people, etc.

No comment yet.
 Scooped by Beth Kanter

## Looking for a good RSS reader? You will find it in this list!

Millions of articles are published every day. How do you keep track of them? By using a RSS reader of course!
Beth Kanter's insight:

RSS Reader is an important tool for content curators.   Here's a list.

No comment yet.
 Scooped by Beth Kanter

Originally posted on Analytics is King.

We're always (hopefully) interested in how our social channels are performing versus last week,
No comment yet.
 Scooped by Beth Kanter

## Which Stats Matter: A Definitive Guide to Social Media Metrics

Learn the importance of finding the right social media metrics to track for your marketing. Learn how to get the most value from social engagement.
Beth Kanter's insight:

There’s a difference between knowing what the stats mean and knowing which stats are meaningful.

Metrics goes into four buckets:

Consumption

Sharing

Sales

No comment yet.
 Rescooped by Beth Kanter from Networked Nonprofits and Social Media

## Social Network Analysis 101 - Lithosphere Community

Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and online communities.
&n
Beth Kanter's curator insight,

Curated by Beth Kanter

http://www.bethkanter.org

An explanation about social network analysis and some guidelines for intrepretation.

So the most important thing when reading a social graph is to find out what relationships are being represented by the edges. This is even more important than what the vertices represent, because for SNA, the entities represented by the vertices will usually be people. 99% of the graph metrics out there depend heavily on the edges, so if the edge relationships change, the metrics will also change.

For example, the simplest graph metric is the degree centrality, and it measures how many connections a vertex has. For example, there are seven black edges connecting to me on the friendship graph (figure 2a), so I have seven friends. But there are only five red edges connecting to me, so I have five colleagues. My degree centrality on the beer buddy graph (figure 2c) is three, so I only have three beer buddies. Degree centrality can be computed for all users in the graph, for example, Ryan's degree centrality on the badminton pal graph (figure 2d) is two.

The interpretation of the graph metric also depends on the edge relationship. So, you cannot say anything about how many colleagues I have based on the friendship graph (figure 2a), because the colleague relationship is not being represented in the friendship graph. Even if you assume that everyone I've worked with are my friends; using just the friendship graph, then number of colleagues I have can still be anywhere from zero to seven. Therefore, do not try to make any inference or conclusion based on a graph about any relationship that is not explicitly represented by the edges. If you do that, you might as well just flip a coin or make a random guess.

 Scooped by Beth Kanter

## Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters

People connect to form groups on Twitter for a variety of purposes. The networks they create have identifiable contours that are shaped by the topic being discussed, the information and influencers driving the conversation, and the social network structures of the participants.
No comment yet.
 Scooped by Beth Kanter

## Understanding Facebook’s New Ad Structure: How a Community Manager Can Impact Ad Spend | Simply Measured

Facebook is a cornerstone of most brands’ social media and marketing strategies. Over the past several months, they’ve been reducing the organic reach of Pages with a significant algorithm change. Even if a person Likes a company or organization on the social network, they’re unlikely to see that Page’s content in their News Feed. This…
Beth Kanter's insight:

No comment yet.
 Scooped by Beth Kanter

## Meet ThinkUp: Your personal social media guru - The Next Web

If you're a heavy Twitter or Facebook user, you know just how many social media tools there are out there that promise to help track your activity's perfor
Beth Kanter's insight:

Finally, analytics for individuals with a networked mindset.  Useful email that helps you be more intentional about building your network.

No comment yet.
 Scooped by Beth Kanter

## How to measure your audience with YouTube Analytics >> Whole Whale

No comment yet.
 Scooped by Beth Kanter

## 6 Easy Places to Find Data For Infographics, Charts and Visual Content

The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.
Beth Kanter's insight:

Good tips on where to find the data for your infographic.

No comment yet.
 Scooped by Beth Kanter

## Mobile Health Devices: Public Health Trend Spotters? - InformationWeek

Health Data Exploration Project sees research gold in mining consumer health data from pedometers, fitness bands, and other gadgets.
No comment yet.
 Scooped by Beth Kanter

## Why people come before data every time

So the lesson is simple: Data visualization needs to be shaped by the intended users, perhaps more so than the data. Knowing the key user groups who will be working with your creations is essential to making them successful. Trying to visualize without user profiles is like trying to ice skate with blinders on – success will be purely accidental. So take the time to identify and understand all of the key audiences for a data graphic. Treat them with respect and the result will seem like magic.A director of data visualization offers her strategies for shaping and presenting research information.

Beth Kanter's insight:

So the lesson is simple: Data visualization needs to be shaped by the intended users, perhaps more so than the data. Knowing the key user groups who will be working with your creations is essential to making them successful. Trying to visualize without user profiles is like trying to ice skate with blinders on – success will be purely accidental. So take the time to identify and understand all of the key audiences for a data graphic. Treat them with respect and the result will seem like magic.

No comment yet.
 Scooped by Beth Kanter

## Powerful Tracking for Hashtags | Hashtracking.com

Real-time intelligence and insights for hashtag campaigns and events.
Beth Kanter's insight:

hashtag tracking

No comment yet.
 Scooped by Beth Kanter

## Seen | Give us a hashtag, we'll give you the world.

Seen is the best way to experience events short of being there. Seen collects and makes sense of social media data, in real time.
Beth Kanter's insight:

Hashtag search engine

No comment yet.
 Scooped by Beth Kanter

Every business owner knows it. Without a deep knowledge of your audience, you cannot create products that sell. That's why a tool like LeadSift Fingerprint matters.
No comment yet.
 Scooped by Beth Kanter

## 61 Best Social Media Tools for Small Business

A complete list of social media tools for small business that are easy, useful, and affordable (or free!).
Beth Kanter's insight:

Good collection of social media tools for small business and nonprofits.

No comment yet.
 Scooped by Beth Kanter

Having trouble setting up Facebook ads because you don't understand the terminology? This simple infographic makes all the terms crystal clear.
No comment yet.
 Scooped by Beth Kanter

## CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing - Zoetica Media

We are re-launching our website here soon, and to celebrate that, we are bringing back our Cool Tools department with a series about Social Media Me
Nevermore Sithole's curator insight,

Social Media Measurement Tools for Public Relations and Marketing

 Scooped by Beth Kanter

## DoSomething’s Charity Teamwork | MailChimp Email Marketing Blog

DoSomething.org is a nonprofit membership organization for people under 25, intent on making those people care.
Beth Kanter's insight:
20 subject lines for every email

The team comes up with 20 subject lines to try for every email. "We’ve wanted to do that since I’ve been here for the last two years, but we finally got to the point where we have a really strong content writer, and I’m the product the manager, then we have an intern which is basically an entry-level content producer.

Now that we have the three of us who can dedicate some time, it’s really just five minutes of our day where we each write 5-10 subject lines. Before, we had one person on email. It was just me. I’d ping our data guy or our other colleagues. We didn’t have people invested in it. [It was about getting] enough and the right staff.

We noticed with our email subject lines that a lot of the tests didn’t have a lot of variance. The test would be marginally different by one or two percent, so it was almost not worth testing, because we were testing things that were so similar, like ‘Donate your jeans today’ and ‘Have you donated your jeans today?’ They were really similar. We do a lot of testing at DoSomething, so we thought we were being very specific and trying to control for all the variables. But we’ve learned that we should do totally the opposite. We should be testing with a lot of disparity, trying subject lines that are totally, totally different. Now [our open rates are] up 2-3% just from doing that."

Todd's curator insight,

Excellent idea to get the millennial generation involved in charity work!

 Scooped by Beth Kanter

## 6 types of Twitter conversations

The discussions that form around products and organizations are very different from those born in professional groups or around customer service accounts. Here's how.
No comment yet.
 Scooped by Beth Kanter

## How to Use the Psychology of Color to Increase Website Conversions

When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands.
No comment yet.