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We Heart Social Data: But What Do We Do With It? | NTEN

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Offers some good metrics for community managers.



  • Shared Content Performance – this determines the content I share and how I continue to phrase and word things. I find this out through web analytics, platform data (Facebook Insights, Twitter analytics, Topsy, etc.)
    • Application: Use this information to create content that your community likes, to further understand the sharing behavior depending on the social platform, and to help you better manage your community on a day-to-day level.
  • Brand or Cause Ambassadors – I find out who our passionate or engaged users are (those who go above and beyond simple sharing and are actually conversing with us). I use a combination of Facebook Insights, Crowdbooster, Sprout Social and Small Act Thrive to find this.
    • Application: Engage and reward people loyal to your cause or brand. At the very least, give them added attention and show them that you notice their passion and efforts.
  • Community Issues and Behavior Change – I track customer service inquiries that come through social channels. I typically just plop them into an excel spreadsheet. But this information can help us identify issues and needs based on where we are upsetting people or providing faulty help. Along with customer complaints, I like to keep track of positive comments or evidence of behavior change. I usually screen capture these exchanges as photos and will refer back to them if I need to. I will share these mentions with the appropriate colleagues or I will document them and share them with the social media quarterly report.
    • Application: Use this data to actually change organizational processes or procedures in response to the identified needs, and for assessing which organizational programs and practices are effective.


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Measuring the Networked Nonprofit
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Amazon.com: Measuring the Networked Nonprofit: Using Data to Change the World (9781118137604): Beth Kanter, Katie Delahaye Paine: Books

Measuring the Networked Nonprofit: Using Data to Change the World

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Measuring the Networked Nonprofit: Using Data to Change the World [Beth Kanter, Katie Delahaye Paine] on Amazon.com. 

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Guidance for incorporating big data into humanitarian operations

Guidance for incorporating big data into humanitarian operations | Measuring the Networked Nonprofit | Scoop.it
When discussing big data, I often encounter three different groups of people. One believes that big data will solve all major humanitarian problems; another can bluntly state that big data is a...
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Deborah Spector's curator insight, September 29, 2015 8:41 AM

Very interesting take on incorporating big data to solve major humanitarian problems.


Will big data solve all humanitarian problems?  But, this e-book presents some compelling opportunities to make a difference through front-line responders.



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Activities

Activities | Measuring the Networked Nonprofit | Scoop.it
Here is a list describing many of the activities we run at our workshops.  Each links to a page with instructions about how you can use the activity yourself!  We tend to pick and choose activities...
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Content Marketing Measurement: 29 Essential Metrics [Infographic] | Content Marketing Forum

Content Marketing Measurement: 29 Essential Metrics [Infographic] | Content Marketing Forum | Measuring the Networked Nonprofit | Scoop.it
To give you a high-level roadmap, I compiled 29 of the most essential metrics into the following infographic.  Use this as a guide if you’re looking to expand your level of measurement or if you’re just getting started.
Beth Kanter's insight:

To give you a high-level roadmap, I compiled 29 of the most essential metrics into the following infographic.  Use this as a guide if you’re looking to expand your level of measurement or if you’re just getting started.

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Introducing audience insights | Twitter Blogs

Introducing audience insights | Twitter Blogs | Measuring the Networked Nonprofit | Scoop.it
Today we’re introducing a new tool to help advertisers better understand key audiences.
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Norman Reiss's curator insight, June 5, 2015 8:09 AM

New from Twitter

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8 Amaze-Balls Things You Can Learn From Twitter's FREE Analytics Tool

8 Amaze-Balls Things You Can Learn From Twitter's FREE Analytics Tool | Measuring the Networked Nonprofit | Scoop.it
Want the low-down on your Twitter followers for FREE? No problem. Just use Twitter's FREE built-in analytics tool to find a ton of useful data!
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Leave Your Bag of Potatoes at Home - FabRiders

Leave Your Bag of Potatoes at Home - FabRiders | Measuring the Networked Nonprofit | Scoop.it
provides background and context, including a definition of marginalisation, Tactical Tech’s objectives, background on WNU and sex worker issues in Cambodia.
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For Big-Data Scientists, ‘Janitor Work’ Is Key Hurdle to Insights - NYTimes.com

For Big-Data Scientists, ‘Janitor Work’ Is Key Hurdle to Insights - NYTimes.com | Measuring the Networked Nonprofit | Scoop.it
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'Beyond Cash' Fundraising Management Dashboard

Does your board of directors know how to measure fundraising success? (Hint: Just counting cash this year, although it seems like the way to do it, exposes you…
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What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center

What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center | Measuring the Networked Nonprofit | Scoop.it
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What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center

What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

 new book from the Urban Institute illuminates the potential and practice of using data to enhance communities -- especially low-income ones. It's a practical resource for local funders and others seeking creative ways to inform and engage communities.

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Scientists Warn About Bias In The Facebook And Twitter Data Used In Millions Of Studies

Scientists Warn About Bias In The Facebook And Twitter Data Used In Millions Of Studies | Measuring the Networked Nonprofit | Scoop.it
Social media like Facebook and Twitter are far too biased to be used blindly by social science researchers, two computer scientists have warned.
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Visualize It: Michael Quinn Patton's Principles-Focused Evaluation

Visualize It: Michael Quinn Patton's Principles-Focused Evaluation | Measuring the Networked Nonprofit | Scoop.it
This October, I traveled to Denver, Colorado for the American Evaluation Association's 2014 annual conference. In addition to enjoying Colorado sunshine, I took notes during the different sessions,...
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How to Use Social Media Insights to Improve Your Marketing

How to Use Social Media Insights to Improve Your Marketing | Measuring the Networked Nonprofit | Scoop.it
Are you marketing on Twitter, Facebook or Pinterest? This article shares how to use audience insights to improve your social media marketing.
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The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum | Measuring the Networked Nonprofit | Scoop.it
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
Beth Kanter's insight:

Useful detailed look at the content metrics and good framework to apply to your marketing.

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Architectures for Building a Data Culture

Architectures for Building a Data Culture | Measuring the Networked Nonprofit | Scoop.it
This is a summary of one section of my workshop on Data Architectures at the SSIR Data on Purpose workshop. Organizations all around the world are asking themselves how to build a data culture with...
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Rescooped by Beth Kanter from Twitter best practices, engagement and research
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5 Essential Insights You Can Uncover Using Twitter Analytics

5 Essential Insights You Can Uncover Using Twitter Analytics | Measuring the Networked Nonprofit | Scoop.it
Have you played around with Twitter Analytics yet? Here are some important things you can use it to find out.

Via Debra Askanase
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Measure your Mission. #BeyondVanityMetrics — Medium

Measure your Mission. #BeyondVanityMetrics — Medium | Measuring the Networked Nonprofit | Scoop.it
How do you know if your work is working?
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A New Twitter Analytics Tool Is Being Tested for Individual Tweets

A New Twitter Analytics Tool Is Being Tested for Individual Tweets | Measuring the Networked Nonprofit | Scoop.it
Nevertheless, it’s clear Twitter is focused on serving as a powerful platform for individual influence and promotion. Twitter’s recent acquisition of Niche illustrates its recognition that social influencers will continue to serve the platform’s value as a marketing tool.

In that way, influencers and Twitter have a mutually beneficial relationship—one individuals can use to their advantage. While Niche figures to cater to fairly prominent players online, Twitter is investing in the power of individual influencers—as well as larger, established brands—to create advertising revenue and build sustainable marketing value.

“We hope this acquisition continues to inspire people to create great content,” said Baljeet Singh, Twitter’s director of product management, in a statement.

Influencer marketing continues to deepen its roots in social media, and brands can piggyback off their employees’ success by encouraging them to establish themselves as influencers in their fields. A new analytics tool, for example, will make it easier for those individuals to manage and optimize their own efforts, implementing small changes that yield tangible results.
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6 Social Media Monitoring Tools to Track Your Brand |

6 Social Media Monitoring Tools to Track Your Brand | | Measuring the Networked Nonprofit | Scoop.it
Want to learn about your customers? Here are seven social media monitoring tools you can use to monitor mentions of your business on blogs and social media.
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What is Data Science?

What is Data Science? | Measuring the Networked Nonprofit | Scoop.it
In-depth article about what is Data Science. Learn about the role of Data Scientists and how it relates to big data and analytics.
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How to Improve Your Tweets Using Twitter Analytics

How to Improve Your Tweets Using Twitter Analytics | Measuring the Networked Nonprofit | Scoop.it
Want to get more engagement on Twitter? Did you know Twitter has a tool to help you analyze your tweets? Knowing which tweets have generated strong engagement in the past helps you craft better tweets. In this article I'll explain how to analyze your tweets' performance to improve your Twitter marketing. #1: Gather Twitter Activity You…
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Step-by-steps for analyzing your Twitter stream using Twitter analytics.

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Visualize It: Michael Quinn Patton's Principles-Focused Evaluation

Visualize It: Michael Quinn Patton's Principles-Focused Evaluation | Measuring the Networked Nonprofit | Scoop.it
This October, I traveled to Denver, Colorado for the American Evaluation Association's 2014 annual conference. In addition to enjoying Colorado sunshine, I took notes during the different sessions,...
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