Our ability to gather and process huge amounts of data does many things, including correcting intuitive biases and illuminating patterns of behavior.
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Scooped by Beth Kanter onto Social Media and Nonprofits: Measurement |
Our ability to gather and process huge amounts of data does many things, including correcting intuitive biases and illuminating patterns of behavior.
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Curated by Beth Kanter Most people working strategically with Facebook have probably heard of EdgeRank by now. It determines whether people see your content or not. This deck unpacks the mysteries of Edgerank. In the end this boils down to getting some of the tactics right such as improving EdgeRank by maybe posting content in rich media formats. Also another piece of advice is to keep testing and optimizing your efforts – for instance testing different timing and type of content. Deck: http://www.slideshare.net/Taulbee/edgerank-ninja Delete the scoop?
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In sum, the data revolution is giving us wonderful ways to understand the present and the past. Will it transform our ability to predict and make decisions about the future? We’ll see.