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What Data Can’t Do

What Data Can’t Do | Measuring the Networked Nonprofit | Scoop.it
Data can’t account for everything in our experience, nor serve as the only guide for our thinking, planning and decision-making.
Beth Kanter's insight:

Data struggles with the social. Your brain is pretty bad at math (quick, what’s the square root of 437), but it’s excellent at social cognition. People are really good at mirroring each other’s emotional states, at detecting uncooperative behavior and at assigning value to things through emotion.

Computer-driven data analysis, on the other hand, excels at measuring the quantity of social interactions but not the quality. Network scientists can map your interactions with the six co-workers you see during 76 percent of your days, but they can’t capture your devotion to the childhood friends you see twice a year, let alone Dante’s love for Beatrice, whom he met twice.

Therefore, when making decisions about social relationships, it’s foolish to swap the amazing machine in your skull for the crude machine on your desk.

Data struggles with context. Human decisions are not discrete events. They are embedded in sequences and contexts. The human brain has evolved to account for this reality. People are really good at telling stories that weave together multiple causes and multiple contexts. Data analysis is pretty bad at narrative and emergent thinking, and it cannot match the explanatory suppleness of even a mediocre novel.

Data creates bigger haystacks. This is a point Nassim Taleb, the author of “Antifragile,” has made. As we acquire more data, we have the ability to find many, many more statistically significant correlations. Most of these correlations are spurious and deceive us when we’re trying to understand a situation. Falsity grows exponentially the more data we collect. The haystack gets bigger, but the needle we are looking for is still buried deep inside.

One of the features of the era of big data is the number of “significant” findings that don’t replicate the expansion, as Nate Silver would say, of noise to signal.

Big data has trouble with big problems. If you are trying to figure out which e-mail produces the most campaign contributions, you can do a randomized control experiment. But let’s say you are trying to stimulate an economy in a recession. You don’t have an alternate society to use as a control group. For example, we’ve had huge debates over the best economic stimulus, with mountains of data, and as far as I know not a single major player in this debate has been persuaded by data to switch sides.

Data favors memes over masterpieces. Data analysis can detect when large numbers of people take an instant liking to some cultural product. But many important (and profitable) products are hated initially because they are unfamiliar.

Data obscures values. I recently saw an academic book with the excellent title, “ ‘Raw Data’ Is an Oxymoron.” One of the points was that data is never raw; it’s always structured according to somebody’s predispositions and values. The end result looks disinterested, but, in reality, there are value choices all the way through, from construction to interpretation.

This is not to argue that big data isn’t a great tool. It’s just that, like any tool, it’s good at some things and not at others. As the Yale professor Edward Tufte has said, “The world is much more interesting than any one discipline.”

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Amazon.com: Measuring the Networked Nonprofit: Using Data to Change the World (9781118137604): Beth Kanter, Katie Delahaye Paine: Books

Measuring the Networked Nonprofit: Using Data to Change the World

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Measuring the Networked Nonprofit: Using Data to Change the World [Beth Kanter, Katie Delahaye Paine] on Amazon.com. 

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4 Ways Google Analytics Can Improve Your Social Media Strategy

4 Ways Google Analytics Can Improve Your Social Media Strategy | Measuring the Networked Nonprofit | Scoop.it
Developing a social media strategy is important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. Google Analytics is a valuable tool that can help you to analyze and enhance your social media strategy.
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The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum | Measuring the Networked Nonprofit | Scoop.it
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
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Comunicologos.com's curator insight, September 28, 10:42 AM

Métricas Comunicacionales

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Clear Measurement Counts (SSIR)

Clear Measurement Counts (SSIR) | Measuring the Networked Nonprofit | Scoop.it
A commitment to impact evaluation is the mark of a nonprofit organization that takes its work seriously.
Beth Kanter's insight:

When nonprofits do attempt to measure performance, they tend to become preoccupied with metrics that demonstrate how busy their staff members are (the number of activities conducted, the number of people reached, and so on), and they give short shrift to more relevant metrics that indicate whether their programs are actually improving people’s lives. 

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Norman Reiss's curator insight, September 19, 12:58 PM
Does your nonprofit measure its results?
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Capture the Ocean

Capture the Ocean | Measuring the Networked Nonprofit | Scoop.it
is a research project designed to help identify and understand the laws regulate the collection, use, and storage of data. The conversation around relationship between people, institutions, and data...
Beth Kanter's insight:

is a research project designed to help identify and understand the laws regulate the collection, use, and storage of data. The conversation around relationship between people, institutions, and data is confounded by how broad and complex it is. But as institutions increasingly base their decisions on data, whether big or small, the rules around its collection and treatment become more vital for us all to understand. 

The Capture the Ocean Project will convene the world’s leading legal, privacy, and data policy experts to create a framework for identifying and comparing the laws that shape the information economy. We will publish these laws in easy-to-understand visualizations and maps, helping people understand the issues, services, and rules that are shaping the world around them. 

This tool will help governments looking to trends in global policy, entrepreneurs launching web-based services, international development non-profits introducing technology into programs, journalists reporting on new technologies and privacy, and anyone with an interest in investing in the information economy

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We’re crash testing digital campaign tools – and here’s what we’ve found

We’re crash testing digital campaign tools – and here’s what we’ve found | Measuring the Networked Nonprofit | Scoop.it
We're testing dozens of digital apps and tools for social change. Here we share and track our results. Check out our findings and add your own.
Beth Kanter's insight:

Measurement tool box

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Barbara Ganley's curator insight, August 22, 12:39 PM

Useful for nonprofits

 

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24 beautifully-designed web dashboards that data geeks will love

24 beautifully-designed web dashboards that data geeks will love | Measuring the Networked Nonprofit | Scoop.it
We live in a world of big (and little) data, and many people have to make sense of numbers as part of their job. The trouble is that there can be a lot of friction involved when mining the data.
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You Have KPIs, But Do You Have KPQs?

You Have KPIs, But Do You Have KPQs? | Measuring the Networked Nonprofit | Scoop.it
Many of us have a set of Key Performance Indicators (KPIs) to measure how we’re doing at our jobs. Number of calls made, meetings booked, contracts signed, tweets, retweets, replies, page views,
Beth Kanter's insight:

We talk and think about questions so much, sometimes I feel like we have entire discussions where we only ask questions. Good questions don’t just beget good answers but also good questions in turn. Questions should make you think. Questions can guide how you decide on the course of your company or product. Questions can help guide better performance.

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All Good Text | All Good Text

All Good Text | All Good Text | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

This nifty tool sends you a text message with your analytics report #datanerd dream app

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How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter | Measuring the Networked Nonprofit | Scoop.it

You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.

Now, if only you could figure out your return on investment


Via Mau
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Sybille Pierru's curator insight, June 28, 1:29 PM

Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.

Ken Dickens's curator insight, June 30, 4:27 PM

Nice info graphic about tracking impact of Social Media. -Ken

Neil Ferree's curator insight, July 4, 2:22 PM

Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.


The next step is to come up with a game plan and define your strategy on how to manage your social media presence.


If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree

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Social Data for Social Good: Five Lessons from Academia

Social Data for Social Good: Five Lessons from Academia | Measuring the Networked Nonprofit | Scoop.it
In business, we spend a lot of time trying to understand social data and other forms of big data for strategic advantage: to make business decisions, increase revenue, reduce costs, improve relatio...
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Who’s Afraid of Data-Driven Management?

Who’s Afraid of Data-Driven Management? | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

Data-informed decision making, and the culture change inherent therein, doesn’t happen in a vacuum. Asking what do the data say before acting is a disruptive action, displacing prior norms. There will be employees like the low-highs who welcome this kind of change, and those like the high-lows who subvert it. Understanding the psychology underlying these behaviors is the necessary first step toward pushing past intuition and silencing the data skeptics.

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Data Visualization 101: How to Design Charts & Graphs

Data Visualization 101: How to Design Charts & Graphs | Measuring the Networked Nonprofit | Scoop.it
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Really useful guide to selecting and designing charts and graphs to visualize your data. 


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Program Evaluation Basics - Center for Nonprofit Success slides

Presentation given for the Center for Nonprofit Success focused on program evaluation basics.
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How to Find Hidden Social Media Referral Traffic With Google Analytics |

How to Find Hidden Social Media Referral Traffic With Google Analytics | | Measuring the Networked Nonprofit | Scoop.it
Are you tracking all of your social data with Google Analytics? This article shows how to create custom URLs to find what is called dark social media referral traffic.
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donhornsby's curator insight, September 23, 9:50 AM

With all of the advances in website reporting, many of us are still behind the curve when it comes to attributing the return on social media efforts. Sometimes it’s very difficult toconnect the dots and see where social media is making an impact for your brand.

By leveraging Google’s nifty URL builder tool, marketers can track in detail the performance of content posted to social media.

Although this approach is fairly basic, it gives you a clearer view of the value of your social media efforts.

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5 Ways to Use #Hashtags on Twitter | Simply Measured

5 Ways to Use #Hashtags on Twitter  | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
Hashtags allow marketers to engage with users they otherwise wouldn’t be able to reach, build branded campaigns, and sleekly measure the results. You can use hashtags in a variety of ways. We’ve broken down the five key ways here, but for more insight into hashtags on Twitter, download our newest ebook The Complete Guide to…
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Which Stats Matter: A Definitive Guide to Social Media Metrics

Which Stats Matter: A Definitive Guide to Social Media Metrics | Measuring the Networked Nonprofit | Scoop.it
Learn the importance of finding the right social media metrics to track for your marketing. Learn how to get the most value from social engagement.
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The Complete Guide To Measuring Instagram

Beth Kanter's insight:

This e-book is a free download from Simply Measured, part of their content strategy to promote their measurement tools.   Nonetheless, it does contain some useful information about  the metrics required to measure and fully understand the photo and video-sharing network - and how it use that information to guide your strategy.


Gives you the run down on engagement metrics, reach, and optimization, followed by some strategy advice. 





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American Public Health Association - Communication About Childhood Obesity on Twitter

American Public Health Association - Communication About Childhood Obesity on Twitter | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

Objectives. Little is known about the use of social media as a tool for health communication. We used a mixed-methods design to examine communication about childhood obesity on Twitter.

Methods. NodeXL was used to collect tweets sent in June 2013 containing the hashtag #childhoodobesity. Tweets were coded for content; tweeters were classified by sector and health focus. Data were also collected on the network of follower connections among the tweeters. We used descriptive statistics and exponential random graph modeling to examine tweet content, characteristics of tweeters, and the composition and structure of the network of connections facilitating communication among tweeters.

Results. We collected 1110 tweets originating from 576 unique Twitter users. More individuals (65.6%) than organizations (32.9%) tweeted. More tweets focused on individual behavior than environment or policy. Few government and educational tweeters were in the network, but they were more likely than private individuals to be followed by others.

Conclusions. There is an opportunity to better disseminate evidence-based information to a broad audience through Twitter by increasing the presence of credible sources in the #childhoodobesity conversation and focusing the content of tweets on scientific evidence.




Read More: http://ajph.aphapublications.org/doi/full/10.2105/AJPH.2013.301860

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The Question to Ask Before Hiring a Data Scientist

The Question to Ask Before Hiring a Data Scientist | Measuring the Networked Nonprofit | Scoop.it
Will your new hire produce analysis for humans or machines?
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How to Use Twitter Analytics to Find Important Data |

How to Use Twitter Analytics to Find Important Data | | Measuring the Networked Nonprofit | Scoop.it
Are you looking for new ways to measure success on Twitter? Get access to Twitter Analytics and find the data you need to track your campaign success.
Beth Kanter's insight:

Do you use Twitter’s built-in analytics tool?

Are you looking for new ways to measure success on Twitter?

Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.

In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.

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donhornsby's curator insight, August 5, 8:00 AM

Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.

Norman Reiss's curator insight, August 8, 9:54 AM

Have you used this tool yet?

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6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | Measuring the Networked Nonprofit | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.
Beth Kanter's insight:

Good tips on where to find the data for your infographic.

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Mobile Health Devices: Public Health Trend Spotters? - InformationWeek

Mobile Health Devices: Public Health Trend Spotters? - InformationWeek | Measuring the Networked Nonprofit | Scoop.it
Health Data Exploration Project sees research gold in mining consumer health data from pedometers, fitness bands, and other gadgets.
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Why people come before data every time

Why people come before data every time | Measuring the Networked Nonprofit | Scoop.it

So the lesson is simple: Data visualization needs to be shaped by the intended users, perhaps more so than the data. Knowing the key user groups who will be working with your creations is essential to making them successful. Trying to visualize without user profiles is like trying to ice skate with blinders on – success will be purely accidental. So take the time to identify and understand all of the key audiences for a data graphic. Treat them with respect and the result will seem like magic.A director of data visualization offers her strategies for shaping and presenting research information.

Beth Kanter's insight:

So the lesson is simple: Data visualization needs to be shaped by the intended users, perhaps more so than the data. Knowing the key user groups who will be working with your creations is essential to making them successful. Trying to visualize without user profiles is like trying to ice skate with blinders on – success will be purely accidental. So take the time to identify and understand all of the key audiences for a data graphic. Treat them with respect and the result will seem like magic.

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Powerful Tracking for Hashtags | Hashtracking.com

Powerful Tracking for Hashtags | Hashtracking.com | Measuring the Networked Nonprofit | Scoop.it
Real-time intelligence and insights for hashtag campaigns and events.
Beth Kanter's insight:

hashtag tracking

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