Social Media and Nonprofits:  Measurement
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Best links and resources for improving practice and proving results.
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Pitchers and Catchers and Fundraisers: Why Nonprofits Don't Really Play Moneyball - Forbes

Pitchers and Catchers and Fundraisers: Why Nonprofits Don't Really Play Moneyball - Forbes | Social Media and Nonprofits:  Measurement | Scoop.it
Beth Noveck (Photo credit: Wikipedia) Pitchers and catchers report to spring training in a few scant days and even those of us laboring under blizzard conditions and unyielding cold gray skies that seem to stretch forever (yes, I live in New York)...
Beth Kanter's insight:

More on setting nonprofit free ...

R.G. Riles's curator insight, February 10, 2:30 AM

We'll be sharing insights for nonprofits in our new scoop.it magazine, as well as our web-based marketing insights.  Where better to start our repertoire of nonprofit stories, than with something comparing nonprofit financial management to one of our favorite movies, "Moneyball."  What do we think of this comparison?  What is undervalued in the nonprofit world?

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Muck Rack - Who Shared My Link on Twitter, Facebook, Google Plus and social media?

Muck Rack - Who Shared My Link on Twitter, Facebook, Google Plus and social media? | Social Media and Nonprofits:  Measurement | Scoop.it
Muck Rack is where journalists and sources connect. Find, follow and send spam-free pitches to journalists you need to know. Journalists can build portfolios and accelerate their careers.
Beth Kanter's insight:

Helps you find out how many people shared your link, including journalists.

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mention | Your Media Monitoring Application

mention | Your Media Monitoring Application | Social Media and Nonprofits:  Measurement | Scoop.it
mention is a media and social media monitoring tool. Create alerts and be informed about any new mentions in real-time.
Beth Kanter's insight:

Now that Google is killing off Google Alerts, looking for a good monitoring tool that is simple and free.  Here it is.   It does keyword searches and puts them in dashboard connected to your social accounts so you can reply in real time.     Paid model includes more volume and features, but the free version should be just fine for smaller nonprofits.

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Metrics Tools: Hubspot

turn.js is a plugin for jQuery that adds a beautiful transition similar to real pages in a book or magazine for HTML5.
Beth Kanter's insight:

This came from e-metrics newsletter, not clear as to whether it is add, but I like the metrics dashboard that Hubspot offers


HubSpot all-in-one marketing software helps more than 6,800 companies in 46 countries attract more visitors to their websites, convert more of those visitors to leads and drive customer growth. Website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media marketing are among the 25+ integrated tools that make up this end-to-end marketing software. In the last year, HubSpot has been named the second fastest growing software company by the Inc. 500, one of the 20 most promising companies in America by Forbes, and the eighth fastest growing technology company in the world by the Deloitte Fast 500. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them athttp://www.HubSpot.com. Find out if HubSpot software is right for your business applying for a free inbound marketing assessment.

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How to Think like a Data Journalist [Datablog]

How to Think like a Data Journalist [Datablog] | Social Media and Nonprofits:  Measurement | Scoop.it

Whilst preparing for her Strata keynote, Google's Kathryn Hurley spent a week with the Datablog team and here are a few key takeaways from that experience...


Exploring the methods and tools that a data journalist uses in their day to day activity at the Guardian Datablog: The fast-paced environment means data analysis tools that are quick and easy to use reign supreme. There are really three major steps of the Guardian Datablog's process that drive the tools and resources they use:

  • Getting the data
  • Telling the story
  • Sharing the data


Read further for more details on the data journalism process and associated resources and links, as well as how you can apply some of these data analysis techniques to your own work...

Via Lauren Moss
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Measuring Thought Leadership

Measuring Thought Leadership | Social Media and Nonprofits:  Measurement | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


Influences means a couple of different things.  You can measure other people's influence - as part of identifying champions or super fans or you can measure your own influence or organization's as part of a goal to have "thought leadership." 


This is a vanity metric - and there are several tools you can use to measure it.  This Infographic shows some of them.


Most important bit is the how to:


If you are really interested in taking advantage of your social influence score, it’s not enough checking your level every now and then. You’ll have to act.


What follows are the steps to develop a successful action plan according to Brian Solis (new media analyst at The Altimer Group) :


Track performances against current benchmarks that capture existing sentiments, behaviours and awareness.


Define who is your target audience.


Develop the strategy. You’ll find here the difference with the classic social media campaigns: you’ll have to take into account both your community and all your community’s followers. Find out what does matter to them and use that info in your daily content.
Determine who are your most influential followers and use them in order to improve your social media campaign. If they are engaged, they will help you with no doubt. This is the time to use the digital social influence tools.
Launch the campaign: do not forget these kind of activities take place in real time. Key influencers’ behaviours are totally unexpected. That is the reason the next step is crucial.
Measure constantly. Monitor everything every day of the campaign and modify the strategy when needed.



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10 Awesome Twitter Analytics and Visualization Tools

10 Awesome Twitter Analytics and Visualization Tools | Social Media and Nonprofits:  Measurement | Scoop.it
Check out this article to discover 10 of the most powerful Twitter analytics and visualization tools so you can analyse and visualize your Twitter network!
Beth Kanter's insight:

Blog post with descriptions and screen captures of Twitter Analytics and Visualizaiton tools - 


After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.

Many tools tried to add value and failed.  At least they tried.  The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter.

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RetweetLab.com

RetweetLab.com | Social Media and Nonprofits:  Measurement | Scoop.it
Beth Kanter's insight:

Now you can visualize your RTs and see what your best day of the week, hour of the day, length of tweet and other criteria.

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Rescooped by Beth Kanter from Facebook best practices and research
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Post Planner Review

Post Planner Review | Social Media and Nonprofits:  Measurement | Scoop.it
You already know from my Twitter tools post what a big fan I am of social media tools. When it comes to Facebook, I’ve been playing around with lots of differ ...

Via Jimun Gimm, Debra Askanase
Debra Askanase's curator insight, February 7, 8:34 PM

All sorts of great posting customizations and plannig for posting to your Facebook page from Post Planner, free and paid version reviewed.

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6 Great Interactive Data Visualization Tools for Nonprofits

6 Great Interactive Data Visualization Tools for Nonprofits | Social Media and Nonprofits:  Measurement | Scoop.it

Beth Kanter

http://www.bethkanter.org


In this 2-part series, I'm going to focus on the rapidly changing world of interactive tools for data visualization, or dataviz. These tools are especially useful for nonprofits and financial organizations whose brands rely on sharing metrics to deliver impact and value. Recently, many exciting HTML/CSS/Javascript-based data visualization tools have emerged. Some focus their attention on traditional charting and graphing, but others delve into the world of geocharting, heatmaps, timelines, and more.

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5 Time-Saving Tools to Add to Your Twitter Tool Belt

5 Time-Saving Tools to Add to Your Twitter Tool Belt | Social Media and Nonprofits:  Measurement | Scoop.it
Figuring out what to tweet about is just half the battle. Try measuring to grow reach with Twitter.
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