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Scooped by Beth Kanter onto Social Media and Nonprofits: Measurement |
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Beth Noveck (Photo credit: Wikipedia) Pitchers and catchers report to spring training in a few scant days and even those of us laboring under blizzard conditions and unyielding cold gray skies that seem to stretch forever (yes, I live in New York)...
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Graphs are a visual treat, as they can present complex information in a quick and easy manner. Mostly graphs are used to reveal a trend, compare statistics or
Beth Kanter's insight:
Handy cheat sheet for picking the right chart and graph. Text description and infographic. 
Stephen Dale's curator insight,
December 31, 2012 4:21 AM
A useful overview of different types of graphs and where they might be used. Delete the scoop?
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Curated by Beth Kanter This is the second reference I've stumbled upon that talks about social media tracking/monitoring and metrics as "social data." This is great reframing in the context of Networked Nonprofits - and measuring their activity. Here's the bit that caught my eye: Whether it be for learning when is the best time to tweet for your audience or keywords that bring traffic to your website, data can be used in some form or another to influence communication strategy (including future social efforts), improve customer service (including resolving complaints), inform product development and understand consumer interests, habits and behavior. In order for this to happen with nonprofits: (1) They already need to have a "data-informed" culture (2) They need foundational skills in collecting, analyzing, and applying social data. This could be: a) Brand Monitoring b) Influencer Research
Most importantly, there needs to be someone on staff who is responsible for the task beyond a quick hit of looking a monthly spreadsheet. Should also be an organizational process, given priority and importance. How does your nonprofit think about "social data" in the context of collecting data, sense-making, and applying it to decisions. Delete the scoop?
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We'll be sharing insights for nonprofits in our new scoop.it magazine, as well as our web-based marketing insights. Where better to start our repertoire of nonprofit stories, than with something comparing nonprofit financial management to one of our favorite movies, "Moneyball." What do we think of this comparison? What is undervalued in the nonprofit world?