Social media currency that can be exchanged for actual products
Beth Kanter's insight:
Dane Atkinson has crunched those numbers. He's CEO of SumAll, a New York startup that does marketing analytics. They looked at data from about 30,000 companies. SumAll connected tweets to web traffic and sales. They found that each time a customer tweets, it brings a company a pretty significant sales boost.
"From our math," Atkinson says, "it was about twenty bucks."
That's twenty bucks extra sales, on average, every time a customer mentions a company on social media.
"A customer that's tweeting on your behalf,” Atkinson explains, “creates more capital value for you, for sure. So you always want to find ways to get your communities to promote your product."
The trick is to get as many social media users as possible to mention your company.
The other day, I was meeting with an associate who was relaying to me his frustration with influencer marketing: "Tara, influencer marketing just doesn't work. I made a deal with the most influenti...
Beth Kanter's insight:
But I *am* a fan of building out relationships in active networks – which can be entered by building relationships with influential types that operate within that network. It’s a longer term, more intensive task, but it pays off big time. You just need to follow relationship protocol and slowly climb the Social Engagement Ladder:
They did a follow up webinar in Jan. 2014 - presenting these three case studies.
Shaheen Mamawala, RWJF, and Michael Berman, The Strategy Group, will discuss plans for measuring the new RWJF Leadership Network's ability to foster new collaborative opportunities, frequent exchange of ideas, and robust communication. The Network, housed on LinkedIn, was soft launched in December 2013 and will be broadly launched in spring 2014.
Daniel Silverman and Joyce Sood, Irvine Foundation, will discuss how Linked Learning--an interactive infographic--has spread the story of Irvine's youth education program to different constituencies.
Chantell Johnson, MacArthur Foundation, will discuss a network analysis of the field of digital media and learning, a programmatic focus of the foundation.
Q4 2013 Consumer Sharing Trends Report Offers New Insights Into What, Where and How Consumers Share News, Photos, Videos and More Online Our latest Consumer Sharing Trends Report (Q4/2013) came out today and reveals that Pinterest has outpaced...
Beth Kanter's insight:
Our latest Consumer Sharing Trends Report (Q4/2013) came out today and reveals that Pinterest has outpaced email for the first time to become the third most popular sharing channel overall. In a sign of how quickly social media has changed the digital landscape, consumers are now “pinning” things like articles, photos and recipes to share with their friends more often than emailing links. With 58 percent growth in 2013, Pinterest also leads as the fastest growing sharing channel, followed by Facebook and LinkedIn.
As Community Managers, we’re constantly trying new things. Whether it’s a new network or a new CTA, experimentation is in the job description. Unfortunately, we, as Community Managers, are also really busy. Trying new things can be daunting, especially when you have a strict plan to hit your numbers. But, that shouldn’t deter you; The […]
Facebook’s ranking algorithm decides which posts get shown to each user in their News Feed. The algorithm has gone through some major changes in the past, but the most recent one has thrown a lot of social media marketers for a loop.
Here are 9 tips from marketing experts in a post by BufferApp that will lead to success.
1.) Don't give up on Facebook yet ... (nope, it isn't going to die by 2017) 2.) Focus more time on community building and engagement 3.) Use your individual profile and groups for extra reach (I use this and it is works) 4.) Keep Experimenting with new features (I'm testing link embed feature) 5.) Don't forget about "owned" media - we're just renters here on FB and many other SM channels. 6.) Use FB Page to encourage people to sign up for an email list 7.) Build audience on other platforms (don't put all your social media eggs in the FB basket) -Instagram is ripe and snapchat is the new shiny objecti dujour!
8.) Ask your followers to help
9.) Be smart about your ad dollars on Facebook (test, measure, learn)
The article has a lot of tips and links. I would set aside 30 minutes to read it and think about adding some of the tips to your strategy in a thoughtful way. I'm doing that!
We recently launched Buffer for Business and have been really excited to see how people are using it to manage social media for their businesses. Our aim is to make it the most robust tool for managing social media, while maintaining its simplicity.