Social Media and Nonprofits:  Measurement
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How Data Can Help Defeat Maternal Mortality - By Melinda Gates

How Data Can Help Defeat Maternal Mortality - By Melinda Gates | Social Media and Nonprofits:  Measurement | Scoop.it
Beth Kanter's insight:

Article from Melinda Gates about why measurement is important.  Picks up on themes on Bill Gates Annual Letter



Bill and I are used to journalists calling us data nerds. Sometimes it's meant as a compliment, sometimes it's not, but we always take it in a positive way. At Microsoft, we analyzed mountains of data to make the best possible business decisions. We have tried to bring the same culture to our foundation. However, we've had to come to terms with the fact that in certain areas of global health, the data just aren't very good.



If we invest in better measurement, we will get a lot more impact out of all that courageous effort.



Her Tweet To Me:

https://twitter.com/melindagates/status/299308224660787200


Blog Post: http://www.bethkanter.org/bill-gates/



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11 ways to measure the value of social media

11 ways to measure the value of social media | Social Media and Nonprofits:  Measurement | Scoop.it
We hear that “data is the new oil” and maybe so, but just like crude oil, data needs to be refined to maximise its value. It needs to be processed into actionable insight. Online and mobile activities generate vast amounts of data and there are no shortage of tools and technology available to analyse it. But the reality in many cases is “analysis paralysis”, little actual insight, or recommendations that can’t then be acted upon owing to a lack of relevant resources.
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Social Media ROI: You’re Popular? So What. | Social Media Today

Social Media ROI: You’re Popular? So What. | Social Media Today | Social Media and Nonprofits:  Measurement | Scoop.it
Good chart of inputs and outcomes
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5 Marketing Metrics that Matter to Your CEO

5 Marketing Metrics that Matter to Your CEO | Social Media and Nonprofits:  Measurement | Scoop.it
This is a guest blog post by Barbra Gago from Left Brain DGA.
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