Social Media and Nonprofits:  Measurement
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Best links and resources for improving practice and proving results.
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How Data Can Help Defeat Maternal Mortality - By Melinda Gates

How Data Can Help Defeat Maternal Mortality - By Melinda Gates | Social Media and Nonprofits:  Measurement | Scoop.it
Beth Kanter's insight:

Article from Melinda Gates about why measurement is important.  Picks up on themes on Bill Gates Annual Letter



Bill and I are used to journalists calling us data nerds. Sometimes it's meant as a compliment, sometimes it's not, but we always take it in a positive way. At Microsoft, we analyzed mountains of data to make the best possible business decisions. We have tried to bring the same culture to our foundation. However, we've had to come to terms with the fact that in certain areas of global health, the data just aren't very good.



If we invest in better measurement, we will get a lot more impact out of all that courageous effort.



Her Tweet To Me:

https://twitter.com/melindagates/status/299308224660787200


Blog Post: http://www.bethkanter.org/bill-gates/



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10 Awesome Twitter Analytics and Visualization Tools

10 Awesome Twitter Analytics and Visualization Tools | Social Media and Nonprofits:  Measurement | Scoop.it
Check out this article to discover 10 of the most powerful Twitter analytics and visualization tools so you can analyse and visualize your Twitter network!
Beth Kanter's insight:

Blog post with descriptions and screen captures of Twitter Analytics and Visualizaiton tools - 


After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.

Many tools tried to add value and failed.  At least they tried.  The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter.

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Visualize and Publish Your Web Site Analytics: ReportGrid

Visualize and Publish Your Web Site Analytics: ReportGrid | Social Media and Nonprofits:  Measurement | Scoop.it

ReportGrid is a new web-service that allows any web publisher to create well-designed charts and graphs out of the traffic being recorded on his web pages and to easily publish them online.

 

Two critical items characterize this service: 

 

1) Quality visualization of web analytics data

 

2) Tools to publish it online 


As a user you have a lot of control in selecting what kind of data visualization approach you want to use and what data to bring in, but, to me, the key innovation here is the use of analytics data for "public" promotion and marketing purposes.

 

In 2004 I wrote: "...Though I am aware of breaking out from the traditional approach to the use of Web server statistics, but I would strongly suggest independent publishers, reporters, bloggers and online journalists of all kinds, to make (a representative sample) of their log server stats publicly available.

 

...

 

My recommendation is: Make it completely transparent for everyone to see how well you are doing.

 

The more transparent you are, the more credible your information will be."

 

Link: http://www.masternewmedia.org/2004/08/11/pacmeter_popularity_authority_credibility.htm

 

 

This is why I think Reportgrid is offering something that will be of increasing value in the near future.

I bet, that it will not be long in fact before Google Analytics offers itself multiple ways to publish, embed and share its data.

 

Free and paid versions avalable.

 

Check (by mousing over the icons) all of the charts types available through ReportGrid: http://www.reportgrid.com/charts/ 

 

Features and pricing: http://www.reportgrid.com/charts/#features-anchor 

 

How it works / get started: http://www.reportgrid.com/charts/#getstarted-anchor 

 

Find out more: http://www.reportgrid.com/index.html 

 

(Reviewed by Robin Good)


Via Robin Good
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Infographic: The History of Web and Social Analytics - The Measurement Standard: Blog Edition

Infographic: The History of Web and Social Analytics - The Measurement Standard: Blog Edition | Social Media and Nonprofits:  Measurement | Scoop.it
This is from Douglas Karr on MarketingTech Blog:...
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How to Start Using Analytics Without Feeling Overwhelmed

A good basic primer to analytics

http://blog.kissmetrics.com/webinar3/

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Beth Kanter - Google+

Beth Kanter - Google+ | Social Media and Nonprofits:  Measurement | Scoop.it
99.9996253% of Web Analytics reports produced are utterly useless.
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