Social Media and Nonprofits:  Measurement
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Cairns Blog: Liberating 990 Data

Cairns Blog: Liberating 990 Data | Social Media and Nonprofits:  Measurement | Scoop.it
For more, see Noveck and Goroff, Information for Impact: Liberating Nonprofit Sector Data.
Beth Kanter's insight:

The data that the IRS collects about nonprofit organizations present a great opportunity to learn about the sector and make it more effective. Yet this data could be made far more useful than it is today. It’s time to “liberate” 990 data and make it easier to gain insight into the workings of America’s nonprofits.

The IRS does make nonprofits’ Form 990 returns available, but only on DVDs for a high fee. A single year’s worth of 990s costs over $2,500, arguably to recoup the costs of pressing and mailing all these dics. But there is no reason to charge for the Form 990 data at all. Just as most people have gotten accustomed to sharing large files via a service like Drop Box, it would be simple for the IRS to publish the returns online for anyone to download in bulk for free. This week two groups committed to government transparency, Public Resource and the Internet Archive, used their own resources topost 12 years of returns online, demonstrating that it can be done.

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How Images Improve -or Destroy – Conversion Rates

How Images Improve -or Destroy – Conversion Rates | Social Media and Nonprofits:  Measurement | Scoop.it
I’ll level with you. When you use images on your site, two things can happen: Images can either help you achieve your business goals, or hurt. This posts includes some great tips for getting better conversion rates with the use of visuals
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