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Beth Kanter
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Scooped by Beth Kanter onto Social Media and Nonprofits: Measurement |
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![Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Social Media and Nonprofits: Measurement | Scoop.it](http://img.scoop.it/D2QX9Dfpc0M-CiaG2IVC9Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A recent study revealed that almost half of companies are not monitoring their online social media communities. More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns. Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way. This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business. Via Lauren Moss 
Martin (Marty) Smith's comment,
April 19, 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment,
April 19, 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight,
April 21, 3:32 PM
The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x Delete the scoop?
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How is your company determining the return on investment for its social media programs? Delete the scoop?
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Good chart of inputs and outcomes
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Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media?
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Lindy Dreyer and Maddie Grant present their latest white paper on Social CRM and how to use it to get to the ROI of social media for associations. Delete the scoop?
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Love these measurement tweets
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Wondering if there is a ROI for social media? Wondering how to calculate the ROI? Check out 3 videos on this topic...
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Via Mario Marino Thanks to Lucy Bernholz for bringing to our attention the Hewlett Foundation’s Evaluation Principles and Practices. We found the report, authored by Fay Twersky and Karen Lindblom, to be insightful, pragmatic, straightforward, and loaded with kernels of wisdom. As I shared with Fay in an email, the paper’s Seven Principles of Evaluation should be made into a card for easy reference for anyone who wants to stay focused on the critical question “to what end?”