Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
Via janlgordon
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Beth Kanter
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Rescooped by Beth Kanter from Curation, Social Business and Beyond onto Social Media and Nonprofits: Measurement |
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Via janlgordon
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Beth Kanter's insight:
Article from Melinda Gates about why measurement is important. Picks up on themes on Bill Gates Annual Letter Bill and I are used to journalists calling us data nerds. Sometimes it's meant as a compliment, sometimes it's not, but we always take it in a positive way. At Microsoft, we analyzed mountains of data to make the best possible business decisions. We have tried to bring the same culture to our foundation. However, we've had to come to terms with the fact that in certain areas of global health, the data just aren't very good. If we invest in better measurement, we will get a lot more impact out of all that courageous effort.
https://twitter.com/melindagates/status/299308224660787200 Blog Post: http://www.bethkanter.org/bill-gates/ Delete the scoop?
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Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?