Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
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Best links and resources for improving practice and proving results.
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Beth Kanter
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Rescooped by Beth Kanter from Curation, Social Business and Beyond onto Social Media and Nonprofits: Measurement |
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Here's a great list of dashboard tools for tracking social media. Remember the most thing before tool selection is to figure out your keyword searches and KPIs.
I have an entire wiki on listening and monitoring tools and adding this wonderful post found by Robin to it. http://socialmedia-strategy.wikispaces.com/Beth%27s+Big+List
Curated by Robin Good If you are looking to track, monitor, manage and optimize different key social media-related perfomance indicators you probably some kind of dashboard where to do this work.
In this well-organized collection by Barry Hurd you can find anything from the very basic to the most sophisticared solutions at your disposal.
Find it all here: http://barryhurd.com/2011/11/10-social-media-dashboards-for-tracking-stuff/
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offers some good basic definitions for analytic terms and list of curated links about KPIs
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Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?