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Rescooped by Beth Kanter from Social Media and Nonprofits: Measurement onto Social Media and Nonprofits: Measurement |
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![Content Marketing Metrics [Chart] | Heidi Cohen | Social Media and Nonprofits: Measurement | Scoop.it](http://img.scoop.it/RXMJkg-WaDXrcl3SDLj5-Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content...
handy cheat sheet
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![Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Social Media and Nonprofits: Measurement | Scoop.it](http://img.scoop.it/D2QX9Dfpc0M-CiaG2IVC9Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A recent study revealed that almost half of companies are not monitoring their online social media communities. More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns. Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way. This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business. Via Lauren Moss 
Martin (Marty) Smith's comment,
April 19, 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment,
April 19, 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight,
April 21, 3:32 PM
The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x Delete the scoop?
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Five measurement strategies that enable rapid course correction and continuous improvement. Key Point: Nowhere is learning more important to success than in advocacy. Developing a learning agenda—a list of assumptions and hypotheses you most need to test—can keep your measurement linked to the most important decisions you will need to make. Scheduling formal data review sessions (and being open to impromptu sessions when major contextual changes occur) can help ensure that you are adequately reflecting and course-correcting. Finally, consider working with experienced evaluators upfront to help you design these tools and processes, facilitate some early sessions, and build capacity (with the goal of eventually taking over this function yourselves). Delete the scoop?
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A good cheat sheet for brainstorming KPIs for content curation and content strategy.
Good cheat sheet for thinking about metrics