Social Media and Nonprofits: Measurement
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Content Marketing Metrics [Chart] | Heidi Cohen

Content Marketing Metrics [Chart] | Heidi Cohen | Social Media and Nonprofits: Measurement | Scoop.it
From heidicohen.com - December 30, 2012 4:42 PM
To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content...

Via Robin Good, Beth Kanter
Beth Kanter's insight:

handy cheat sheet

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Beth Kanter's curator insight, December 30, 2012 3:50 PM

A good cheat sheet for brainstorming KPIs for content curation and content strategy.
Beth Kanter's comment, December 30, 2012 3:51 PM
Good cheat sheet for brainstorming a measurement system for this.
Beth Kanter's curator insight, December 30, 2012 3:59 PM

Good cheat sheet for thinking about metrics
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Social Media Traffic: How To Analyze It With Google Analytics

Social Media Traffic: How To Analyze It With Google Analytics | Social Media and Nonprofits: Measurement | Scoop.it
From www.socialmediaexaminer.com - April 13, 2012 12:51 PM

From the article by Eugen Oprea on Social Media Examiner: "Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.

 

Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

 

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

 

This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.

 

You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.

 

Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site."

 

Informative. 8/10

 

Full article: http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/ 


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