Social Media and Nonprofits: Measurement
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Best links and resources for improving practice and proving results.
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Content Marketing Metrics [Chart] | Heidi Cohen

Content Marketing Metrics [Chart] | Heidi Cohen | Social Media and Nonprofits: Measurement | Scoop.it
From heidicohen.com - December 30, 2012 4:42 PM
To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content...

Via Robin Good, Beth Kanter
Beth Kanter's insight:

handy cheat sheet

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Beth Kanter's curator insight, December 30, 2012 3:50 PM

A good cheat sheet for brainstorming KPIs for content curation and content strategy.
Beth Kanter's comment, December 30, 2012 3:51 PM
Good cheat sheet for brainstorming a measurement system for this.
Beth Kanter's curator insight, December 30, 2012 3:59 PM

Good cheat sheet for thinking about metrics
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Measure, Track and Optimize Social Media KPIs: 40 Dashboard Tools You Can Use

Measure, Track and Optimize Social Media KPIs: 40 Dashboard Tools You Can Use | Social Media and Nonprofits: Measurement | Scoop.it
From barryhurd.com - January 8, 2012 2:54 PM

Here's a great list of dashboard tools for tracking social media.  Remember the most thing before tool selection is to figure out your keyword searches and KPIs.

 

I have an entire wiki on listening and monitoring tools and adding this wonderful post found by Robin to it.
http://socialmedia-strategy.wikispaces.com/Listening 

http://socialmedia-strategy.wikispaces.com/Beth%27s+Big+List

 

 

 

Curated by Robin Good

If you are looking to track, monitor, manage and optimize different key social media-related perfomance indicators you probably some kind of dashboard where to do this work.

 

In this well-organized collection by Barry Hurd you can find anything from the very basic to the most sophisticared solutions at your disposal. 

Useful. 8/10

 

Find it all here: http://barryhurd.com/2011/11/10-social-media-dashboards-for-tracking-stuff/ 

 


Via Robin Good
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How are you measuring the effectiveness of your social media marketing?

How are you measuring the effectiveness of your social media marketing? | Social Media and Nonprofits: Measurement | Scoop.it
From a.oneforty.com - July 26, 2011 5:39 PM
offers some good basic definitions for analytic terms and list of curated links about KPIs
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