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The Human Algorithm: Redefining the Value of Data | Brian Solis

The Human Algorithm: Redefining the Value of Data | Brian Solis | Measuring the Networked Nonprofit | Scoop.it

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/


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Errol A. Adams JD/MLS's curator insight, December 14, 2012 12:28 PM

Great article...

Philippe Trebaul's curator insight, January 31, 2013 4:57 AM
The Human Algorithm: Redefining the Value of Data | Brian Solis.

 

From www.briansolis.com - December 13, 2012 6:01 PM

 

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/

 

 

The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @pinomauriello http://sco.lt/...

Philippe Trebaul's curator insight, February 7, 2013 6:28 PM
L'algorithme de l'homme: Redéfinir la valeur des données | Brian SolisDe www.briansolis.com - Décembre 21, 2012 13:33

Extrait de cet article intéressant par Brian Solis: 
«Bien que la quantité de renseignements personnels et la température ambiante égrenée par SoLoMo est souvent inondé, voire perplexe, c'est ce« gros »des données qui aideront les entreprises évoluent et s'adaptent à une nouvelle ère du consumérisme connecté . Plus important encore, l'étude et la compréhension des données pertinentes grandes organisations se déplacera de se contenter de réagir aux tendances de prédire la rupture prochaine et l'adaptation d'avance sur la concurrence ainsi, marquant le passage d'rigide pour les modèles d'affaires adaptés. Sans interprétation, la perspicacité et la capacité d'appliquer les connaissances acquises, tout investissement dans la technologie et les ressources est prématurée. Mais, en investissant dans le capital humain de donner un sens serait de mauvais augure de données, les entreprises peuvent moderniser le rôle de l'intelligence d'affaires pour introduire une touche humaine. La réalité est cependant que comment les organisations liées aux clients d'hier n'est pas la façon dont les clients seront servis demain. Signification, toute l'infrastructure dans notre façon de commercialiser, de vendre, d'aider et de créer des entreprises exige maintenant que les données de l'étude et le comportement non seulement, mais aussi changer la façon dont il pense les clients. Je me réfère à la confluence des données et l'interprétation que l'algorithme de la capacité humaine à humaniser la technologie et les données de mettre un visage, la personnalité et la voix de la nécessité et de possibilité de changement. Données raconte une histoire, il a juste besoin d'aide pour trouver son rythme et la rime. L'algorithme de compréhension humaine est partie et de la communication une partie. La capacité de communiquer et d'appliquer des connaissances à l'interne et l'externe est la clé pour débloquer des possibilités de gagner leur pertinence. Au-delà de la recherche, au-delà de l'intelligence, l'algorithme humain est une fonction d'extraction des connaissances avec intention , l'humanisation des possibilités tendances publicitaires et de travailler avec les stratèges d'améliorer et d'innover tout de processus pour les produits à des expériences globales. L'idée de l'algorithme de l'homme est de servir l'homologue humain de l'abondance de l'intelligence sociale nouvelle et plates-formes d'écoute arrivent sur le marché chaque jour . Quelqu'un doit être de l'autre côté des données de l'interpréter au-delà de la routine ... »Lire l'article complet originale ici: http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the- Value-of-data /


The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @ChristianeWa http://sco.lt/...

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Amazon.com: Measuring the Networked Nonprofit: Using Data to Change the World (9781118137604): Beth Kanter, Katie Delahaye Paine: Books

Measuring the Networked Nonprofit: Using Data to Change the World

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Measuring the Networked Nonprofit: Using Data to Change the World [Beth Kanter, Katie Delahaye Paine] on Amazon.com. 

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5 Essential Insights You Can Uncover Using Twitter Analytics

5 Essential Insights You Can Uncover Using Twitter Analytics | Measuring the Networked Nonprofit | Scoop.it
Have you played around with Twitter Analytics yet? Here are some important things you can use it to find out.

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A New Twitter Analytics Tool Is Being Tested for Individual Tweets

A New Twitter Analytics Tool Is Being Tested for Individual Tweets | Measuring the Networked Nonprofit | Scoop.it
Nevertheless, it’s clear Twitter is focused on serving as a powerful platform for individual influence and promotion. Twitter’s recent acquisition of Niche illustrates its recognition that social influencers will continue to serve the platform’s value as a marketing tool.

In that way, influencers and Twitter have a mutually beneficial relationship—one individuals can use to their advantage. While Niche figures to cater to fairly prominent players online, Twitter is investing in the power of individual influencers—as well as larger, established brands—to create advertising revenue and build sustainable marketing value.

“We hope this acquisition continues to inspire people to create great content,” said Baljeet Singh, Twitter’s director of product management, in a statement.

Influencer marketing continues to deepen its roots in social media, and brands can piggyback off their employees’ success by encouraging them to establish themselves as influencers in their fields. A new analytics tool, for example, will make it easier for those individuals to manage and optimize their own efforts, implementing small changes that yield tangible results.
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6 Social Media Monitoring Tools to Track Your Brand |

6 Social Media Monitoring Tools to Track Your Brand | | Measuring the Networked Nonprofit | Scoop.it
Want to learn about your customers? Here are seven social media monitoring tools you can use to monitor mentions of your business on blogs and social media.
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What is Data Science?

What is Data Science? | Measuring the Networked Nonprofit | Scoop.it
In-depth article about what is Data Science. Learn about the role of Data Scientists and how it relates to big data and analytics.
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How to Improve Your Tweets Using Twitter Analytics

How to Improve Your Tweets Using Twitter Analytics | Measuring the Networked Nonprofit | Scoop.it
Want to get more engagement on Twitter? Did you know Twitter has a tool to help you analyze your tweets? Knowing which tweets have generated strong engagement in the past helps you craft better tweets. In this article I'll explain how to analyze your tweets' performance to improve your Twitter marketing. #1: Gather Twitter Activity You…
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Step-by-steps for analyzing your Twitter stream using Twitter analytics.

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Visualize It: Michael Quinn Patton's Principles-Focused Evaluation

Visualize It: Michael Quinn Patton's Principles-Focused Evaluation | Measuring the Networked Nonprofit | Scoop.it
This October, I traveled to Denver, Colorado for the American Evaluation Association's 2014 annual conference. In addition to enjoying Colorado sunshine, I took notes during the different sessions,...
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4 Ways Google Analytics Can Improve Your Social Media Strategy

4 Ways Google Analytics Can Improve Your Social Media Strategy | Measuring the Networked Nonprofit | Scoop.it
Developing a social media strategy is important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. Google Analytics is a valuable tool that can help you to analyze and enhance your social media strategy.
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The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum | Measuring the Networked Nonprofit | Scoop.it
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
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Comunicologos.com's curator insight, September 28, 2014 10:42 AM

Métricas Comunicacionales

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Clear Measurement Counts (SSIR)

Clear Measurement Counts (SSIR) | Measuring the Networked Nonprofit | Scoop.it
A commitment to impact evaluation is the mark of a nonprofit organization that takes its work seriously.
Beth Kanter's insight:

When nonprofits do attempt to measure performance, they tend to become preoccupied with metrics that demonstrate how busy their staff members are (the number of activities conducted, the number of people reached, and so on), and they give short shrift to more relevant metrics that indicate whether their programs are actually improving people’s lives. 

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Norman Reiss's curator insight, September 19, 2014 12:58 PM
Does your nonprofit measure its results?
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Introducing audience insights | Twitter Blogs

Introducing audience insights | Twitter Blogs | Measuring the Networked Nonprofit | Scoop.it
Today we’re introducing a new tool to help advertisers better understand key audiences.
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Norman Reiss's curator insight, June 5, 8:09 AM

New from Twitter

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8 Amaze-Balls Things You Can Learn From Twitter's FREE Analytics Tool

8 Amaze-Balls Things You Can Learn From Twitter's FREE Analytics Tool | Measuring the Networked Nonprofit | Scoop.it
Want the low-down on your Twitter followers for FREE? No problem. Just use Twitter's FREE built-in analytics tool to find a ton of useful data!
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Leave Your Bag of Potatoes at Home - FabRiders

Leave Your Bag of Potatoes at Home - FabRiders | Measuring the Networked Nonprofit | Scoop.it
provides background and context, including a definition of marginalisation, Tactical Tech’s objectives, background on WNU and sex worker issues in Cambodia.
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For Big-Data Scientists, ‘Janitor Work’ Is Key Hurdle to Insights - NYTimes.com

For Big-Data Scientists, ‘Janitor Work’ Is Key Hurdle to Insights - NYTimes.com | Measuring the Networked Nonprofit | Scoop.it
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'Beyond Cash' Fundraising Management Dashboard

Does your board of directors know how to measure fundraising success? (Hint: Just counting cash this year, although it seems like the way to do it, exposes you…
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What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center

What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center | Measuring the Networked Nonprofit | Scoop.it
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What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center

What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

 new book from the Urban Institute illuminates the potential and practice of using data to enhance communities -- especially low-income ones. It's a practical resource for local funders and others seeking creative ways to inform and engage communities.

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Scientists Warn About Bias In The Facebook And Twitter Data Used In Millions Of Studies

Scientists Warn About Bias In The Facebook And Twitter Data Used In Millions Of Studies | Measuring the Networked Nonprofit | Scoop.it
Social media like Facebook and Twitter are far too biased to be used blindly by social science researchers, two computer scientists have warned.
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Visualize It: Michael Quinn Patton's Principles-Focused Evaluation

Visualize It: Michael Quinn Patton's Principles-Focused Evaluation | Measuring the Networked Nonprofit | Scoop.it
This October, I traveled to Denver, Colorado for the American Evaluation Association's 2014 annual conference. In addition to enjoying Colorado sunshine, I took notes during the different sessions,...
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Program Evaluation Basics - Center for Nonprofit Success slides

Presentation given for the Center for Nonprofit Success focused on program evaluation basics.
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How to Find Hidden Social Media Referral Traffic With Google Analytics |

How to Find Hidden Social Media Referral Traffic With Google Analytics | | Measuring the Networked Nonprofit | Scoop.it
Are you tracking all of your social data with Google Analytics? This article shows how to create custom URLs to find what is called dark social media referral traffic.
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donhornsby's curator insight, September 23, 2014 9:50 AM

With all of the advances in website reporting, many of us are still behind the curve when it comes to attributing the return on social media efforts. Sometimes it’s very difficult toconnect the dots and see where social media is making an impact for your brand.

By leveraging Google’s nifty URL builder tool, marketers can track in detail the performance of content posted to social media.

Although this approach is fairly basic, it gives you a clearer view of the value of your social media efforts.

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5 Ways to Use #Hashtags on Twitter | Simply Measured

5 Ways to Use #Hashtags on Twitter  | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
Hashtags allow marketers to engage with users they otherwise wouldn’t be able to reach, build branded campaigns, and sleekly measure the results. You can use hashtags in a variety of ways. We’ve broken down the five key ways here, but for more insight into hashtags on Twitter, download our newest ebook The Complete Guide to…
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Which Stats Matter: A Definitive Guide to Social Media Metrics

Which Stats Matter: A Definitive Guide to Social Media Metrics | Measuring the Networked Nonprofit | Scoop.it
Learn the importance of finding the right social media metrics to track for your marketing. Learn how to get the most value from social engagement.
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