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The Human Algorithm: Redefining the Value of Data | Brian Solis

The Human Algorithm: Redefining the Value of Data | Brian Solis | Measuring the Networked Nonprofit | Scoop.it

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/


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Errol A. Adams JD/MLS's curator insight, December 14, 2012 12:28 PM

Great article...

Philippe Trebaul's curator insight, January 31, 2013 4:57 AM
The Human Algorithm: Redefining the Value of Data | Brian Solis.

 

From www.briansolis.com - December 13, 2012 6:01 PM

 

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/

 

 

The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @pinomauriello http://sco.lt/...

Philippe Trebaul's curator insight, February 7, 2013 6:28 PM
L'algorithme de l'homme: Redéfinir la valeur des données | Brian SolisDe www.briansolis.com - Décembre 21, 2012 13:33

Extrait de cet article intéressant par Brian Solis: 
«Bien que la quantité de renseignements personnels et la température ambiante égrenée par SoLoMo est souvent inondé, voire perplexe, c'est ce« gros »des données qui aideront les entreprises évoluent et s'adaptent à une nouvelle ère du consumérisme connecté . Plus important encore, l'étude et la compréhension des données pertinentes grandes organisations se déplacera de se contenter de réagir aux tendances de prédire la rupture prochaine et l'adaptation d'avance sur la concurrence ainsi, marquant le passage d'rigide pour les modèles d'affaires adaptés. Sans interprétation, la perspicacité et la capacité d'appliquer les connaissances acquises, tout investissement dans la technologie et les ressources est prématurée. Mais, en investissant dans le capital humain de donner un sens serait de mauvais augure de données, les entreprises peuvent moderniser le rôle de l'intelligence d'affaires pour introduire une touche humaine. La réalité est cependant que comment les organisations liées aux clients d'hier n'est pas la façon dont les clients seront servis demain. Signification, toute l'infrastructure dans notre façon de commercialiser, de vendre, d'aider et de créer des entreprises exige maintenant que les données de l'étude et le comportement non seulement, mais aussi changer la façon dont il pense les clients. Je me réfère à la confluence des données et l'interprétation que l'algorithme de la capacité humaine à humaniser la technologie et les données de mettre un visage, la personnalité et la voix de la nécessité et de possibilité de changement. Données raconte une histoire, il a juste besoin d'aide pour trouver son rythme et la rime. L'algorithme de compréhension humaine est partie et de la communication une partie. La capacité de communiquer et d'appliquer des connaissances à l'interne et l'externe est la clé pour débloquer des possibilités de gagner leur pertinence. Au-delà de la recherche, au-delà de l'intelligence, l'algorithme humain est une fonction d'extraction des connaissances avec intention , l'humanisation des possibilités tendances publicitaires et de travailler avec les stratèges d'améliorer et d'innover tout de processus pour les produits à des expériences globales. L'idée de l'algorithme de l'homme est de servir l'homologue humain de l'abondance de l'intelligence sociale nouvelle et plates-formes d'écoute arrivent sur le marché chaque jour . Quelqu'un doit être de l'autre côté des données de l'interpréter au-delà de la routine ... »Lire l'article complet originale ici: http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the- Value-of-data /


The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @ChristianeWa http://sco.lt/...

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Amazon.com: Measuring the Networked Nonprofit: Using Data to Change the World (9781118137604): Beth Kanter, Katie Delahaye Paine: Books

Measuring the Networked Nonprofit: Using Data to Change the World

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Measuring the Networked Nonprofit: Using Data to Change the World [Beth Kanter, Katie Delahaye Paine] on Amazon.com. 

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How to Improve Your Tweets Using Twitter Analytics

How to Improve Your Tweets Using Twitter Analytics | Measuring the Networked Nonprofit | Scoop.it
Want to get more engagement on Twitter? Did you know Twitter has a tool to help you analyze your tweets? Knowing which tweets have generated strong engagement in the past helps you craft better tweets. In this article I'll explain how to analyze your tweets' performance to improve your Twitter marketing. #1: Gather Twitter Activity You…
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Step-by-steps for analyzing your Twitter stream using Twitter analytics.

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Visualize It: Michael Quinn Patton's Principles-Focused Evaluation

Visualize It: Michael Quinn Patton's Principles-Focused Evaluation | Measuring the Networked Nonprofit | Scoop.it
This October, I traveled to Denver, Colorado for the American Evaluation Association's 2014 annual conference. In addition to enjoying Colorado sunshine, I took notes during the different sessions,...
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4 Ways Google Analytics Can Improve Your Social Media Strategy

4 Ways Google Analytics Can Improve Your Social Media Strategy | Measuring the Networked Nonprofit | Scoop.it
Developing a social media strategy is important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. Google Analytics is a valuable tool that can help you to analyze and enhance your social media strategy.
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The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum | Measuring the Networked Nonprofit | Scoop.it
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
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Comunicologos.com's curator insight, September 28, 10:42 AM

Métricas Comunicacionales

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Clear Measurement Counts (SSIR)

Clear Measurement Counts (SSIR) | Measuring the Networked Nonprofit | Scoop.it
A commitment to impact evaluation is the mark of a nonprofit organization that takes its work seriously.
Beth Kanter's insight:

When nonprofits do attempt to measure performance, they tend to become preoccupied with metrics that demonstrate how busy their staff members are (the number of activities conducted, the number of people reached, and so on), and they give short shrift to more relevant metrics that indicate whether their programs are actually improving people’s lives. 

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Norman Reiss's curator insight, September 19, 12:58 PM
Does your nonprofit measure its results?
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Capture the Ocean

Capture the Ocean | Measuring the Networked Nonprofit | Scoop.it
is a research project designed to help identify and understand the laws regulate the collection, use, and storage of data. The conversation around relationship between people, institutions, and data...
Beth Kanter's insight:

is a research project designed to help identify and understand the laws regulate the collection, use, and storage of data. The conversation around relationship between people, institutions, and data is confounded by how broad and complex it is. But as institutions increasingly base their decisions on data, whether big or small, the rules around its collection and treatment become more vital for us all to understand. 

The Capture the Ocean Project will convene the world’s leading legal, privacy, and data policy experts to create a framework for identifying and comparing the laws that shape the information economy. We will publish these laws in easy-to-understand visualizations and maps, helping people understand the issues, services, and rules that are shaping the world around them. 

This tool will help governments looking to trends in global policy, entrepreneurs launching web-based services, international development non-profits introducing technology into programs, journalists reporting on new technologies and privacy, and anyone with an interest in investing in the information economy

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We’re crash testing digital campaign tools – and here’s what we’ve found

We’re crash testing digital campaign tools – and here’s what we’ve found | Measuring the Networked Nonprofit | Scoop.it
We're testing dozens of digital apps and tools for social change. Here we share and track our results. Check out our findings and add your own.
Beth Kanter's insight:

Measurement tool box

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Barbara Ganley's curator insight, August 22, 12:39 PM

Useful for nonprofits

 

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24 beautifully-designed web dashboards that data geeks will love

24 beautifully-designed web dashboards that data geeks will love | Measuring the Networked Nonprofit | Scoop.it
We live in a world of big (and little) data, and many people have to make sense of numbers as part of their job. The trouble is that there can be a lot of friction involved when mining the data.
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You Have KPIs, But Do You Have KPQs?

You Have KPIs, But Do You Have KPQs? | Measuring the Networked Nonprofit | Scoop.it
Many of us have a set of Key Performance Indicators (KPIs) to measure how we’re doing at our jobs. Number of calls made, meetings booked, contracts signed, tweets, retweets, replies, page views,
Beth Kanter's insight:

We talk and think about questions so much, sometimes I feel like we have entire discussions where we only ask questions. Good questions don’t just beget good answers but also good questions in turn. Questions should make you think. Questions can guide how you decide on the course of your company or product. Questions can help guide better performance.

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All Good Text | All Good Text

All Good Text | All Good Text | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

This nifty tool sends you a text message with your analytics report #datanerd dream app

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How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter | Measuring the Networked Nonprofit | Scoop.it

You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.

Now, if only you could figure out your return on investment


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Sybille Pierru's curator insight, June 28, 1:29 PM

Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.

Ken Dickens's curator insight, June 30, 4:27 PM

Nice info graphic about tracking impact of Social Media. -Ken

Neil Ferree's curator insight, July 4, 2:22 PM

Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.


The next step is to come up with a game plan and define your strategy on how to manage your social media presence.


If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree

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What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center

What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

 new book from the Urban Institute illuminates the potential and practice of using data to enhance communities -- especially low-income ones. It's a practical resource for local funders and others seeking creative ways to inform and engage communities.

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Scientists Warn About Bias In The Facebook And Twitter Data Used In Millions Of Studies

Scientists Warn About Bias In The Facebook And Twitter Data Used In Millions Of Studies | Measuring the Networked Nonprofit | Scoop.it
Social media like Facebook and Twitter are far too biased to be used blindly by social science researchers, two computer scientists have warned.
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Visualize It: Michael Quinn Patton's Principles-Focused Evaluation

Visualize It: Michael Quinn Patton's Principles-Focused Evaluation | Measuring the Networked Nonprofit | Scoop.it
This October, I traveled to Denver, Colorado for the American Evaluation Association's 2014 annual conference. In addition to enjoying Colorado sunshine, I took notes during the different sessions,...
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Program Evaluation Basics - Center for Nonprofit Success slides

Presentation given for the Center for Nonprofit Success focused on program evaluation basics.
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How to Find Hidden Social Media Referral Traffic With Google Analytics |

How to Find Hidden Social Media Referral Traffic With Google Analytics | | Measuring the Networked Nonprofit | Scoop.it
Are you tracking all of your social data with Google Analytics? This article shows how to create custom URLs to find what is called dark social media referral traffic.
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donhornsby's curator insight, September 23, 9:50 AM

With all of the advances in website reporting, many of us are still behind the curve when it comes to attributing the return on social media efforts. Sometimes it’s very difficult toconnect the dots and see where social media is making an impact for your brand.

By leveraging Google’s nifty URL builder tool, marketers can track in detail the performance of content posted to social media.

Although this approach is fairly basic, it gives you a clearer view of the value of your social media efforts.

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5 Ways to Use #Hashtags on Twitter | Simply Measured

5 Ways to Use #Hashtags on Twitter  | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
Hashtags allow marketers to engage with users they otherwise wouldn’t be able to reach, build branded campaigns, and sleekly measure the results. You can use hashtags in a variety of ways. We’ve broken down the five key ways here, but for more insight into hashtags on Twitter, download our newest ebook The Complete Guide to…
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Which Stats Matter: A Definitive Guide to Social Media Metrics

Which Stats Matter: A Definitive Guide to Social Media Metrics | Measuring the Networked Nonprofit | Scoop.it
Learn the importance of finding the right social media metrics to track for your marketing. Learn how to get the most value from social engagement.
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The Complete Guide To Measuring Instagram

Beth Kanter's insight:

This e-book is a free download from Simply Measured, part of their content strategy to promote their measurement tools.   Nonetheless, it does contain some useful information about  the metrics required to measure and fully understand the photo and video-sharing network - and how it use that information to guide your strategy.


Gives you the run down on engagement metrics, reach, and optimization, followed by some strategy advice. 





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American Public Health Association - Communication About Childhood Obesity on Twitter

American Public Health Association - Communication About Childhood Obesity on Twitter | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

Objectives. Little is known about the use of social media as a tool for health communication. We used a mixed-methods design to examine communication about childhood obesity on Twitter.

Methods. NodeXL was used to collect tweets sent in June 2013 containing the hashtag #childhoodobesity. Tweets were coded for content; tweeters were classified by sector and health focus. Data were also collected on the network of follower connections among the tweeters. We used descriptive statistics and exponential random graph modeling to examine tweet content, characteristics of tweeters, and the composition and structure of the network of connections facilitating communication among tweeters.

Results. We collected 1110 tweets originating from 576 unique Twitter users. More individuals (65.6%) than organizations (32.9%) tweeted. More tweets focused on individual behavior than environment or policy. Few government and educational tweeters were in the network, but they were more likely than private individuals to be followed by others.

Conclusions. There is an opportunity to better disseminate evidence-based information to a broad audience through Twitter by increasing the presence of credible sources in the #childhoodobesity conversation and focusing the content of tweets on scientific evidence.




Read More: http://ajph.aphapublications.org/doi/full/10.2105/AJPH.2013.301860

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The Question to Ask Before Hiring a Data Scientist

The Question to Ask Before Hiring a Data Scientist | Measuring the Networked Nonprofit | Scoop.it
Will your new hire produce analysis for humans or machines?
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How to Use Twitter Analytics to Find Important Data |

How to Use Twitter Analytics to Find Important Data | | Measuring the Networked Nonprofit | Scoop.it
Are you looking for new ways to measure success on Twitter? Get access to Twitter Analytics and find the data you need to track your campaign success.
Beth Kanter's insight:

Do you use Twitter’s built-in analytics tool?

Are you looking for new ways to measure success on Twitter?

Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.

In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.

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donhornsby's curator insight, August 5, 8:00 AM

Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.

Norman Reiss's curator insight, August 8, 9:54 AM

Have you used this tool yet?

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6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | Measuring the Networked Nonprofit | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.
Beth Kanter's insight:

Good tips on where to find the data for your infographic.

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