Social Media and Nonprofits: Measurement
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How to Think like a Data Journalist [Datablog]

How to Think like a Data Journalist [Datablog] | Social Media and Nonprofits: Measurement | Scoop.it
From www.guardian.co.uk - November 25, 2012 3:55 PM

Whilst preparing for her Strata keynote, Google's Kathryn Hurley spent a week with the Datablog team and here are a few key takeaways from that experience...


Exploring the methods and tools that a data journalist uses in their day to day activity at the Guardian Datablog: The fast-paced environment means data analysis tools that are quick and easy to use reign supreme. There are really three major steps of the Guardian Datablog's process that drive the tools and resources they use:

  • Getting the data
  • Telling the story
  • Sharing the data


Read further for more details on the data journalism process and associated resources and links, as well as how you can apply some of these data analysis techniques to your own work...

Via Lauren Moss
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How To Measure Social Media Efforts | distilled

How To Measure Social Media Efforts | distilled | Social Media and Nonprofits: Measurement | Scoop.it
From www.distilled.net - August 23, 2012 10:16 AM

Curated by Beth Kanter

http://www.bethkanter.org


This post has a lot of useful links and visual cheat sheets.   The links and key points that caught my eye:


1)  Mangaging the content and social media marketing process

http://www.seomoz.org/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Awesome visual cheat sheet - see above


2)  Metrics Matter


Identify the best social media channels to suit you. Work to prove the value of one of those channel and then scale up. Of course, this is not to say you should neglect other communities but focus some initial resources towards getting one of your channels working and then look to the others. Building a relationship with your community takes time and there’s no quick fix approach to an effective social media strategy. Dedicate time daily to check in on inboxes, mentions and comments in order to keep up with all of your various sources.


Free Metrics Tool that tracks followers, retweets, and mentions

http://www.metricly.com/


3.)   How To Use Google's URL Builder


Shows how you can track social traffic vs other traffic.


4.)   The importance of staying agile and how it contribues to success - with a terrific word cloud on the qualities of success online




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