Social Media and Nonprofits: Measurement

Since the advent of big data, it's been a struggle for some to get a real sense of just how big big data really is. You hear strange terms like "peta," exa" and "yotta"… but what does all that really mean?

When managing massive amounts of data, the scales were talking about can quickly reach astronomical proportions. Recent efforts to quantify big data have produced interesting results. A recent infographic from clearCi is one such effort, outlining the scale of data produced on the Internet each day: 2.5 quintillion bytes of data...

Read further to gain a better understanding of the scale of big data and the potential for future growth...