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Inside the Secret World of the Data Crunchers Who Helped Obama Win | TIME.com

Inside the Secret World of the Data Crunchers Who Helped Obama Win | TIME.com | Measuring the Networked Nonprofit | Scoop.it
In late spring, the backroom number crunchers who powered Barack Obama’s campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49.
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Measuring the Networked Nonprofit
Best links and resources for improving practice and proving results.
Curated by Beth Kanter
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Amazon.com: Measuring the Networked Nonprofit: Using Data to Change the World (9781118137604): Beth Kanter, Katie Delahaye Paine: Books

Measuring the Networked Nonprofit: Using Data to Change the World

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Measuring the Networked Nonprofit: Using Data to Change the World [Beth Kanter, Katie Delahaye Paine] on Amazon.com. 

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How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter | Measuring the Networked Nonprofit | Scoop.it

You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.

Now, if only you could figure out your return on investment


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Sybille Pierru's curator insight, June 28, 10:29 AM

Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.

Ken Dickens's curator insight, June 30, 1:27 PM

Nice info graphic about tracking impact of Social Media. -Ken

Neil Ferree's curator insight, July 4, 11:22 AM

Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.


The next step is to come up with a game plan and define your strategy on how to manage your social media presence.


If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree

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Social Data for Social Good: Five Lessons from Academia

Social Data for Social Good: Five Lessons from Academia | Measuring the Networked Nonprofit | Scoop.it
In business, we spend a lot of time trying to understand social data and other forms of big data for strategic advantage: to make business decisions, increase revenue, reduce costs, improve relatio...
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Who’s Afraid of Data-Driven Management?

Who’s Afraid of Data-Driven Management? | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

Data-informed decision making, and the culture change inherent therein, doesn’t happen in a vacuum. Asking what do the data say before acting is a disruptive action, displacing prior norms. There will be employees like the low-highs who welcome this kind of change, and those like the high-lows who subvert it. Understanding the psychology underlying these behaviors is the necessary first step toward pushing past intuition and silencing the data skeptics.

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Data Visualization 101: How to Design Charts & Graphs

Data Visualization 101: How to Design Charts & Graphs | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

Really useful guide to selecting and designing charts and graphs to visualize your data. 


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Social Media Management Software for Business | Sprout Social

Social Media Management Software for Business | Sprout Social | Measuring the Networked Nonprofit | Scoop.it
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.
Beth Kanter's insight:

One of the better values out there for paid tools


It pulls from Facebook's API so posts are not suppressed when they are posted from Sprout to Facebook.


Does not link to LI company page or Instagram or Pinterest or search the web for mentions. 


Good reporting and analytics, functionality for multiple-team members using it and assigning tasks to each other/notes about people, etc.

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Looking for a good RSS reader? You will find it in this list!

Looking for a good RSS reader? You will find it in this list! | Measuring the Networked Nonprofit | Scoop.it
Millions of articles are published every day. How do you keep track of them? By using a RSS reader of course!
Beth Kanter's insight:

RSS Reader is an important tool for content curators.   Here's a list.

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Looking Beyond Followers: How to Measure Your Performance on Twitter

Looking Beyond Followers: How to Measure Your Performance on Twitter | Measuring the Networked Nonprofit | Scoop.it
Originally posted on Analytics is King.

We're always (hopefully) interested in how our social channels are performing versus last week,
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Which Stats Matter: A Definitive Guide to Social Media Metrics

Which Stats Matter: A Definitive Guide to Social Media Metrics | Measuring the Networked Nonprofit | Scoop.it
Learn the importance of finding the right social media metrics to track for your marketing. Learn how to get the most value from social engagement.
Beth Kanter's insight:

There’s a difference between knowing what the stats mean and knowing which stats are meaningful.


Metrics goes into four buckets:


Consumption

Sharing

Lead Generation

Sales



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Social Network Analysis 101 - Lithosphere Community

Social Network Analysis 101 - Lithosphere Community | Measuring the Networked Nonprofit | Scoop.it
Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and online communities.
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Beth Kanter's curator insight, December 11, 2012 7:50 AM

Curated by Beth Kanter

http://www.bethkanter.org


An explanation about social network analysis and some guidelines for intrepretation.


So the most important thing when reading a social graph is to find out what relationships are being represented by the edges. This is even more important than what the vertices represent, because for SNA, the entities represented by the vertices will usually be people. 99% of the graph metrics out there depend heavily on the edges, so if the edge relationships change, the metrics will also change.

 

For example, the simplest graph metric is the degree centrality, and it measures how many connections a vertex has. For example, there are seven black edges connecting to me on the friendship graph (figure 2a), so I have seven friends. But there are only five red edges connecting to me, so I have five colleagues. My degree centrality on the beer buddy graph (figure 2c) is three, so I only have three beer buddies. Degree centrality can be computed for all users in the graph, for example, Ryan's degree centrality on the badminton pal graph (figure 2d) is two.

 

The interpretation of the graph metric also depends on the edge relationship. So, you cannot say anything about how many colleagues I have based on the friendship graph (figure 2a), because the colleague relationship is not being represented in the friendship graph. Even if you assume that everyone I've worked with are my friends; using just the friendship graph, then number of colleagues I have can still be anywhere from zero to seven. Therefore, do not try to make any inference or conclusion based on a graph about any relationship that is not explicitly represented by the edges. If you do that, you might as well just flip a coin or make a random guess.

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Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters | Measuring the Networked Nonprofit | Scoop.it
People connect to form groups on Twitter for a variety of purposes. The networks they create have identifiable contours that are shaped by the topic being discussed, the information and influencers driving the conversation, and the social network structures of the participants.
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Understanding Facebook’s New Ad Structure: How a Community Manager Can Impact Ad Spend | Simply Measured

Understanding Facebook’s New Ad Structure: How a Community Manager Can Impact Ad Spend | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
Facebook is a cornerstone of most brands’ social media and marketing strategies. Over the past several months, they’ve been reducing the organic reach of Pages with a significant algorithm change. Even if a person Likes a company or organization on the social network, they’re unlikely to see that Page’s content in their News Feed. This…
Beth Kanter's insight:

Good primer on Facebook advertising.

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Meet ThinkUp: Your personal social media guru - The Next Web

Meet ThinkUp: Your personal social media guru - The Next Web | Measuring the Networked Nonprofit | Scoop.it
If you're a heavy Twitter or Facebook user, you know just how many social media tools there are out there that promise to help track your activity's perfor
Beth Kanter's insight:

Finally, analytics for individuals with a networked mindset.  Useful email that helps you be more intentional about building your network. 

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How to measure your audience with YouTube Analytics >> Whole Whale

How to measure your audience with YouTube Analytics >> Whole Whale | Measuring the Networked Nonprofit | Scoop.it
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6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | Measuring the Networked Nonprofit | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.
Beth Kanter's insight:

Good tips on where to find the data for your infographic.

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Mobile Health Devices: Public Health Trend Spotters? - InformationWeek

Mobile Health Devices: Public Health Trend Spotters? - InformationWeek | Measuring the Networked Nonprofit | Scoop.it
Health Data Exploration Project sees research gold in mining consumer health data from pedometers, fitness bands, and other gadgets.
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Why people come before data every time

Why people come before data every time | Measuring the Networked Nonprofit | Scoop.it

So the lesson is simple: Data visualization needs to be shaped by the intended users, perhaps more so than the data. Knowing the key user groups who will be working with your creations is essential to making them successful. Trying to visualize without user profiles is like trying to ice skate with blinders on – success will be purely accidental. So take the time to identify and understand all of the key audiences for a data graphic. Treat them with respect and the result will seem like magic.A director of data visualization offers her strategies for shaping and presenting research information.

Beth Kanter's insight:

So the lesson is simple: Data visualization needs to be shaped by the intended users, perhaps more so than the data. Knowing the key user groups who will be working with your creations is essential to making them successful. Trying to visualize without user profiles is like trying to ice skate with blinders on – success will be purely accidental. So take the time to identify and understand all of the key audiences for a data graphic. Treat them with respect and the result will seem like magic.

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Powerful Tracking for Hashtags | Hashtracking.com

Powerful Tracking for Hashtags | Hashtracking.com | Measuring the Networked Nonprofit | Scoop.it
Real-time intelligence and insights for hashtag campaigns and events.
Beth Kanter's insight:

hashtag tracking

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Seen | Give us a hashtag, we'll give you the world.

Seen is the best way to experience events short of being there. Seen collects and makes sense of social media data, in real time.
Beth Kanter's insight:

Hashtag search engine

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Understand your Twitter followers better with LeadSift Fingerprint | Social Media Slant

Understand your Twitter followers better with LeadSift Fingerprint | Social Media Slant | Measuring the Networked Nonprofit | Scoop.it
Every business owner knows it. Without a deep knowledge of your audience, you cannot create products that sell. That's why a tool like LeadSift Fingerprint matters.
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61 Best Social Media Tools for Small Business

61 Best Social Media Tools for Small Business | Measuring the Networked Nonprofit | Scoop.it
A complete list of social media tools for small business that are easy, useful, and affordable (or free!).
Beth Kanter's insight:

Good collection of social media tools for small business and nonprofits.

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Never Get Confused by Facebook Ads Terminology Again! [Infographic]

Never Get Confused by Facebook Ads Terminology Again! [Infographic] | Measuring the Networked Nonprofit | Scoop.it
Having trouble setting up Facebook ads because you don't understand the terminology? This simple infographic makes all the terms crystal clear.
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CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing - Zoetica Media

CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing - Zoetica Media | Measuring the Networked Nonprofit | Scoop.it
  We are re-launching our website here soon, and to celebrate that, we are bringing back our Cool Tools department with a series about Social Media Me
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Nevermore Sithole's curator insight, March 12, 12:41 AM

Social Media Measurement Tools for Public Relations and Marketing

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DoSomething’s Charity Teamwork | MailChimp Email Marketing Blog

DoSomething’s Charity Teamwork | MailChimp Email Marketing Blog | Measuring the Networked Nonprofit | Scoop.it
DoSomething.org is a nonprofit membership organization for people under 25, intent on making those people care.
Beth Kanter's insight:
20 subject lines for every email

The team comes up with 20 subject lines to try for every email. "We’ve wanted to do that since I’ve been here for the last two years, but we finally got to the point where we have a really strong content writer, and I’m the product the manager, then we have an intern which is basically an entry-level content producer.

Now that we have the three of us who can dedicate some time, it’s really just five minutes of our day where we each write 5-10 subject lines. Before, we had one person on email. It was just me. I’d ping our data guy or our other colleagues. We didn’t have people invested in it. [It was about getting] enough and the right staff.

We noticed with our email subject lines that a lot of the tests didn’t have a lot of variance. The test would be marginally different by one or two percent, so it was almost not worth testing, because we were testing things that were so similar, like ‘Donate your jeans today’ and ‘Have you donated your jeans today?’ They were really similar. We do a lot of testing at DoSomething, so we thought we were being very specific and trying to control for all the variables. But we’ve learned that we should do totally the opposite. We should be testing with a lot of disparity, trying subject lines that are totally, totally different. Now [our open rates are] up 2-3% just from doing that."

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Todd's curator insight, April 17, 11:23 AM

Excellent idea to get the millennial generation involved in charity work!

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6 types of Twitter conversations

6 types of Twitter conversations | Measuring the Networked Nonprofit | Scoop.it
The discussions that form around products and organizations are very different from those born in professional groups or around customer service accounts. Here's how.
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How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | Measuring the Networked Nonprofit | Scoop.it
When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands.
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