A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data provided to MarketingCharts by Socialbakers.
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Beth Kanter
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Scooped by Beth Kanter onto Social Media and Nonprofits: Measurement |
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![Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Social Media and Nonprofits: Measurement | Scoop.it](http://img.scoop.it/D2QX9Dfpc0M-CiaG2IVC9Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A recent study revealed that almost half of companies are not monitoring their online social media communities. More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns. Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way. This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business. Via Lauren Moss 
Martin (Marty) Smith's comment,
April 19, 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment,
April 19, 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight,
April 21, 3:32 PM
The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x Delete the scoop?
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Curated by Beth Kanter Influences means a couple of different things. You can measure other people's influence - as part of identifying champions or super fans or you can measure your own influence or organization's as part of a goal to have "thought leadership." This is a vanity metric - and there are several tools you can use to measure it. This Infographic shows some of them. Most important bit is the how to: If you are really interested in taking advantage of your social influence score, it’s not enough checking your level every now and then. You’ll have to act. What follows are the steps to develop a successful action plan according to Brian Solis (new media analyst at The Altimer Group) : Track performances against current benchmarks that capture existing sentiments, behaviours and awareness.
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Beth Kanter's comment,
August 4, 2011 12:44 PM
Useful diagram to explain the process, help map out a ladder of engagement and metrics to track. Also can be useful to figure out how and where A/B testing fits in.
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![Big Data Reaches Cosmic Proportions [Infographic] | Social Media and Nonprofits: Measurement | Scoop.it](http://img.scoop.it/_mmUwdWr2rJFwLCgaRlm3Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Since the advent of big data, it's been a struggle for some to get a real sense of just how big big data really is. You hear strange terms like "peta," exa" and "yotta"… but what does all that really mean? When managing massive amounts of data, the scales were talking about can quickly reach astronomical proportions. Recent efforts to quantify big data have produced interesting results. A recent infographic from clearCi is one such effort, outlining the scale of data produced on the Internet each day: 2.5 quintillion bytes of data... Read further to gain a better understanding of the scale of big data and the potential for future growth... Via Lauren Moss Delete the scoop?
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![What is EdgeRank? [Illustration] | Social Media and Nonprofits: Measurement | Scoop.it](http://img.scoop.it/HHSloqhDWRriLwT-7e697jl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Curated by Beth Kanter If you need to explain EdgeRank, this is a nice visual that you can pop into a presentation Delete the scoop?
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This is from Douglas Karr on MarketingTech Blog:... Delete the scoop?
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