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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Measuring the Networked Nonprofit | Scoop.it

This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.


Here's what caught my attention:


Social Producers are the new storytellers


**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media


**They know how to  trigger desirable (and social) actions, reactions and transactions


**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.


**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each


The difference between Social Producers and traditional content creators is they begin with social outcomes


**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy


**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network


**The overall story and outcome defines the nature of the social object.


Takeaway


**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.


**While the social effect is certainly a goal, the social effect is also the result of social design.


**In the end, people are going to talk, so give them something to talk about!


Curated by Jan Gordon covering, "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Qvxa6J]


Via janlgordon, Karen Dietz
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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
Measuring the Networked Nonprofit
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Amazon.com: Measuring the Networked Nonprofit: Using Data to Change the World (9781118137604): Beth Kanter, Katie Delahaye Paine: Books

Measuring the Networked Nonprofit: Using Data to Change the World

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Measuring the Networked Nonprofit: Using Data to Change the World [Beth Kanter, Katie Delahaye Paine] on Amazon.com. 

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A New Twitter Analytics Tool Is Being Tested for Individual Tweets

A New Twitter Analytics Tool Is Being Tested for Individual Tweets | Measuring the Networked Nonprofit | Scoop.it
Nevertheless, it’s clear Twitter is focused on serving as a powerful platform for individual influence and promotion. Twitter’s recent acquisition of Niche illustrates its recognition that social influencers will continue to serve the platform’s value as a marketing tool.

In that way, influencers and Twitter have a mutually beneficial relationship—one individuals can use to their advantage. While Niche figures to cater to fairly prominent players online, Twitter is investing in the power of individual influencers—as well as larger, established brands—to create advertising revenue and build sustainable marketing value.

“We hope this acquisition continues to inspire people to create great content,” said Baljeet Singh, Twitter’s director of product management, in a statement.

Influencer marketing continues to deepen its roots in social media, and brands can piggyback off their employees’ success by encouraging them to establish themselves as influencers in their fields. A new analytics tool, for example, will make it easier for those individuals to manage and optimize their own efforts, implementing small changes that yield tangible results.
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6 Social Media Monitoring Tools to Track Your Brand |

6 Social Media Monitoring Tools to Track Your Brand | | Measuring the Networked Nonprofit | Scoop.it
Want to learn about your customers? Here are seven social media monitoring tools you can use to monitor mentions of your business on blogs and social media.
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What is Data Science?

What is Data Science? | Measuring the Networked Nonprofit | Scoop.it
In-depth article about what is Data Science. Learn about the role of Data Scientists and how it relates to big data and analytics.
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How to Improve Your Tweets Using Twitter Analytics

How to Improve Your Tweets Using Twitter Analytics | Measuring the Networked Nonprofit | Scoop.it
Want to get more engagement on Twitter? Did you know Twitter has a tool to help you analyze your tweets? Knowing which tweets have generated strong engagement in the past helps you craft better tweets. In this article I'll explain how to analyze your tweets' performance to improve your Twitter marketing. #1: Gather Twitter Activity You…
Beth Kanter's insight:

Step-by-steps for analyzing your Twitter stream using Twitter analytics.

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Visualize It: Michael Quinn Patton's Principles-Focused Evaluation

Visualize It: Michael Quinn Patton's Principles-Focused Evaluation | Measuring the Networked Nonprofit | Scoop.it
This October, I traveled to Denver, Colorado for the American Evaluation Association's 2014 annual conference. In addition to enjoying Colorado sunshine, I took notes during the different sessions,...
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4 Ways Google Analytics Can Improve Your Social Media Strategy

4 Ways Google Analytics Can Improve Your Social Media Strategy | Measuring the Networked Nonprofit | Scoop.it
Developing a social media strategy is important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. Google Analytics is a valuable tool that can help you to analyze and enhance your social media strategy.
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The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum | Measuring the Networked Nonprofit | Scoop.it
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
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Comunicologos.com's curator insight, September 28, 2014 10:42 AM

Métricas Comunicacionales

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Clear Measurement Counts (SSIR)

Clear Measurement Counts (SSIR) | Measuring the Networked Nonprofit | Scoop.it
A commitment to impact evaluation is the mark of a nonprofit organization that takes its work seriously.
Beth Kanter's insight:

When nonprofits do attempt to measure performance, they tend to become preoccupied with metrics that demonstrate how busy their staff members are (the number of activities conducted, the number of people reached, and so on), and they give short shrift to more relevant metrics that indicate whether their programs are actually improving people’s lives. 

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Norman Reiss's curator insight, September 19, 2014 12:58 PM
Does your nonprofit measure its results?
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Capture the Ocean

Capture the Ocean | Measuring the Networked Nonprofit | Scoop.it
is a research project designed to help identify and understand the laws regulate the collection, use, and storage of data. The conversation around relationship between people, institutions, and data...
Beth Kanter's insight:

is a research project designed to help identify and understand the laws regulate the collection, use, and storage of data. The conversation around relationship between people, institutions, and data is confounded by how broad and complex it is. But as institutions increasingly base their decisions on data, whether big or small, the rules around its collection and treatment become more vital for us all to understand. 

The Capture the Ocean Project will convene the world’s leading legal, privacy, and data policy experts to create a framework for identifying and comparing the laws that shape the information economy. We will publish these laws in easy-to-understand visualizations and maps, helping people understand the issues, services, and rules that are shaping the world around them. 

This tool will help governments looking to trends in global policy, entrepreneurs launching web-based services, international development non-profits introducing technology into programs, journalists reporting on new technologies and privacy, and anyone with an interest in investing in the information economy

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We’re crash testing digital campaign tools – and here’s what we’ve found

We’re crash testing digital campaign tools – and here’s what we’ve found | Measuring the Networked Nonprofit | Scoop.it
We're testing dozens of digital apps and tools for social change. Here we share and track our results. Check out our findings and add your own.
Beth Kanter's insight:

Measurement tool box

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Barbara Ganley's curator insight, August 22, 2014 12:39 PM

Useful for nonprofits

 

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Leave Your Bag of Potatoes at Home - FabRiders

Leave Your Bag of Potatoes at Home - FabRiders | Measuring the Networked Nonprofit | Scoop.it
provides background and context, including a definition of marginalisation, Tactical Tech’s objectives, background on WNU and sex worker issues in Cambodia.
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For Big-Data Scientists, ‘Janitor Work’ Is Key Hurdle to Insights - NYTimes.com

For Big-Data Scientists, ‘Janitor Work’ Is Key Hurdle to Insights - NYTimes.com | Measuring the Networked Nonprofit | Scoop.it
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'Beyond Cash' Fundraising Management Dashboard

Does your board of directors know how to measure fundraising success? (Hint: Just counting cash this year, although it seems like the way to do it, exposes you…
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What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center

What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center | Measuring the Networked Nonprofit | Scoop.it
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What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center

What counts? New book shows how to improve, engage communities with local data | Knight Digital Media Center | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

 new book from the Urban Institute illuminates the potential and practice of using data to enhance communities -- especially low-income ones. It's a practical resource for local funders and others seeking creative ways to inform and engage communities.

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Scientists Warn About Bias In The Facebook And Twitter Data Used In Millions Of Studies

Scientists Warn About Bias In The Facebook And Twitter Data Used In Millions Of Studies | Measuring the Networked Nonprofit | Scoop.it
Social media like Facebook and Twitter are far too biased to be used blindly by social science researchers, two computer scientists have warned.
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Visualize It: Michael Quinn Patton's Principles-Focused Evaluation

Visualize It: Michael Quinn Patton's Principles-Focused Evaluation | Measuring the Networked Nonprofit | Scoop.it
This October, I traveled to Denver, Colorado for the American Evaluation Association's 2014 annual conference. In addition to enjoying Colorado sunshine, I took notes during the different sessions,...
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Program Evaluation Basics - Center for Nonprofit Success slides

Presentation given for the Center for Nonprofit Success focused on program evaluation basics.
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How to Find Hidden Social Media Referral Traffic With Google Analytics |

How to Find Hidden Social Media Referral Traffic With Google Analytics | | Measuring the Networked Nonprofit | Scoop.it
Are you tracking all of your social data with Google Analytics? This article shows how to create custom URLs to find what is called dark social media referral traffic.
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donhornsby's curator insight, September 23, 2014 9:50 AM

With all of the advances in website reporting, many of us are still behind the curve when it comes to attributing the return on social media efforts. Sometimes it’s very difficult toconnect the dots and see where social media is making an impact for your brand.

By leveraging Google’s nifty URL builder tool, marketers can track in detail the performance of content posted to social media.

Although this approach is fairly basic, it gives you a clearer view of the value of your social media efforts.

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5 Ways to Use #Hashtags on Twitter | Simply Measured

5 Ways to Use #Hashtags on Twitter  | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
Hashtags allow marketers to engage with users they otherwise wouldn’t be able to reach, build branded campaigns, and sleekly measure the results. You can use hashtags in a variety of ways. We’ve broken down the five key ways here, but for more insight into hashtags on Twitter, download our newest ebook The Complete Guide to…
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Which Stats Matter: A Definitive Guide to Social Media Metrics

Which Stats Matter: A Definitive Guide to Social Media Metrics | Measuring the Networked Nonprofit | Scoop.it
Learn the importance of finding the right social media metrics to track for your marketing. Learn how to get the most value from social engagement.
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The Complete Guide To Measuring Instagram

Beth Kanter's insight:

This e-book is a free download from Simply Measured, part of their content strategy to promote their measurement tools.   Nonetheless, it does contain some useful information about  the metrics required to measure and fully understand the photo and video-sharing network - and how it use that information to guide your strategy.


Gives you the run down on engagement metrics, reach, and optimization, followed by some strategy advice. 





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American Public Health Association - Communication About Childhood Obesity on Twitter

American Public Health Association - Communication About Childhood Obesity on Twitter | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

Objectives. Little is known about the use of social media as a tool for health communication. We used a mixed-methods design to examine communication about childhood obesity on Twitter.

Methods. NodeXL was used to collect tweets sent in June 2013 containing the hashtag #childhoodobesity. Tweets were coded for content; tweeters were classified by sector and health focus. Data were also collected on the network of follower connections among the tweeters. We used descriptive statistics and exponential random graph modeling to examine tweet content, characteristics of tweeters, and the composition and structure of the network of connections facilitating communication among tweeters.

Results. We collected 1110 tweets originating from 576 unique Twitter users. More individuals (65.6%) than organizations (32.9%) tweeted. More tweets focused on individual behavior than environment or policy. Few government and educational tweeters were in the network, but they were more likely than private individuals to be followed by others.

Conclusions. There is an opportunity to better disseminate evidence-based information to a broad audience through Twitter by increasing the presence of credible sources in the #childhoodobesity conversation and focusing the content of tweets on scientific evidence.




Read More: http://ajph.aphapublications.org/doi/full/10.2105/AJPH.2013.301860

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