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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Measuring the Networked Nonprofit | Scoop.it

This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.


Here's what caught my attention:


Social Producers are the new storytellers


**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media


**They know how to  trigger desirable (and social) actions, reactions and transactions


**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.


**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each


The difference between Social Producers and traditional content creators is they begin with social outcomes


**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy


**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network


**The overall story and outcome defines the nature of the social object.


Takeaway


**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.


**While the social effect is certainly a goal, the social effect is also the result of social design.


**In the end, people are going to talk, so give them something to talk about!


Curated by Jan Gordon covering, "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Qvxa6J]


Via janlgordon, Karen Dietz
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janlgordon's comment, September 25, 2012 8:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 9:05 AM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 1:14 PM
Really happy you like this article Gust.
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Amazon.com: Measuring the Networked Nonprofit: Using Data to Change the World (9781118137604): Beth Kanter, Katie Delahaye Paine: Books

Measuring the Networked Nonprofit: Using Data to Change the World

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visit my page: http://www.scoop.it/u/aiguarentacar
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Crowdbooster: Social Media Marketing Analytics and Optimization

Crowdbooster: Social Media Marketing Analytics and Optimization | Measuring the Networked Nonprofit | Scoop.it
Crowdbooster measures and optimizes your social media marketing by providing powerful, easy-to-use analytics and recommendations on Twitter and Facebook.
Beth Kanter's insight:
Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence
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This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank

This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank | Measuring the Networked Nonprofit | Scoop.it
Facebook's declining organic reach for businesses corresponds precisely with its increase in stock price. No surprise! Here's 4 ways to combat declining Facebook effectiveness.
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Big interest in Big Data

Big interest in Big Data | Measuring the Networked Nonprofit | Scoop.it
Photo credit: Flickr user: maximillion. The social sector is undergoing an important transformation when it comes to research and evaluation. ...
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How to understand the impact of aid projects? Storytelling! | Feedback Labs

How to understand the impact of aid projects? Storytelling! | Feedback Labs | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

From 2010 to 2013, GlobalGiving’s network in East Africa collected tens of thousands of narratives about any “community effort” that a citizen had been involved with. And while these narratives are not the whole story, I think they better reflect the opinions of the people than experts do. I’ve developed online tools that allow you to lump these 57,000 stories into collections for just about any question, and extend the data to cover your specific group or area, using this process:

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Center for Data Innovation » 15 Women in Data to Follow on Twitter

Center for Data Innovation » 15 Women in Data to Follow on Twitter | Measuring the Networked Nonprofit | Scoop.it
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26 Top Social Media Management Tools for Businesses and Brands [INFOGRAPHIC]

26 Top Social Media Management Tools for Businesses and Brands [INFOGRAPHIC] | Measuring the Networked Nonprofit | Scoop.it
The team at SMSS have compiled 26 top social media management tools to help you get started.
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Tweets = Sales (But what about donations?)

Tweets = Sales (But what about donations?) | Measuring the Networked Nonprofit | Scoop.it
Social media currency that can be exchanged for actual products
Beth Kanter's insight:

Dane Atkinson has crunched those numbers. He's CEO of SumAll, a New York startup that does marketing analytics. They looked at data from about 30,000 companies. SumAll connected tweets to web traffic and sales. They found that each time a customer tweets, it brings a company a pretty significant sales boost.

"From our math," Atkinson says, "it was about twenty bucks."

That's twenty bucks extra sales, on average, every time a customer mentions a company on social media.

"A customer that's tweeting on your behalf,” Atkinson explains, “creates more capital value for you, for sure. So you always want to find ways to get your communities to promote your product."

The trick is to get as many social media users as possible to mention your company.

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Can't Buy Me Love: following the social engagement protocol

Can't Buy Me Love: following the social engagement protocol | Measuring the Networked Nonprofit | Scoop.it
The other day, I was meeting with an associate who was relaying to me his frustration with influencer marketing: "Tara, influencer marketing just doesn't work. I made a deal with the most influenti...
Beth Kanter's insight:

But I *am* a fan of building out relationships in active networks – which can be entered by building relationships with influential types that operate within that network. It’s a longer term, more intensive task, but it pays off big time. You just need to follow relationship protocol and slowly climb the Social Engagement Ladder:

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State of Social Media Measurement for Philanthropy

State of Social Media Measurement for Philanthropy | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

RWJF convening in April 

http://www.rwjf.org/en/research-publications/research-features/measurement.html


They did a follow up webinar in Jan. 2014 - presenting these three case studies.


  • Shaheen Mamawala, RWJF, and Michael Berman, The Strategy Group, will discuss plans for measuring the new RWJF Leadership Network's ability to foster new collaborative opportunities, frequent exchange of ideas, and robust communication. The Network, housed on LinkedIn, was soft launched in December 2013 and will be broadly launched in spring 2014.
  • Daniel Silverman and Joyce Sood, Irvine Foundation, will discuss how Linked Learning--an interactive infographic--has spread the story of Irvine's youth education program to different constituencies.
  • Chantell Johnson, MacArthur Foundation, will discuss a network analysis of the field of digital media and learning, a programmatic focus of the foundation.
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SumAll

SumAll | Measuring the Networked Nonprofit | Scoop.it
SumAll is a connected data tool that helps thousands make better decisions.
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Here's a Quick Way to Find (and Follow) Top Influencers on Twitter

Here's a Quick Way to Find (and Follow) Top Influencers on Twitter | Measuring the Networked Nonprofit | Scoop.it
Want a quick & easy way to connect with influential people on Twitter? This blog shows you 2 easy ways to find top influencers on Twitter.
Beth Kanter's insight:

A few good tips

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Media Impact Funders's curator insight, January 30, 6:54 AM

Really helpful and easy way to find and connect with influeners. Thanks for sharing Beth.

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Still Time for this Year-End Tweak

Still Time for this Year-End Tweak | Measuring the Networked Nonprofit | Scoop.it
There's still time to increase the results of your year-end fundraising emails. Here's how to use A/B testing right now!
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How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | Measuring the Networked Nonprofit | Scoop.it
When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands.
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SharedCount: Social URL Analytics

Track URL shares, likes, tweets, and more.
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Facilitate counting of a URL shared

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Which of Your Twitter Followers Really Matter? Here's How to Find Out

Which of Your Twitter Followers Really Matter? Here's How to Find Out | Measuring the Networked Nonprofit | Scoop.it
SocialRank enables a company to identify which members of its social media audience are most useful to its business.
Beth Kanter's insight:

SocialRank "tells you one really simple thing: not what your followers are talking about on Twitter, but who they are," Taub says.

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If Impressions Are Sperm, Then Conversions Are the Children We’ve Always Wanted | The Measurement Advisor

If Impressions Are Sperm, Then Conversions Are the Children We’ve Always Wanted | The Measurement Advisor | Measuring the Networked Nonprofit | Scoop.it
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Center for Data Innovation » 15 Women in Data to Follow on Twitter

Center for Data Innovation » 15 Women in Data to Follow on Twitter | Measuring the Networked Nonprofit | Scoop.it
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CompleteGuidetoTwitterAnalyticsSimplyMeasured.pdf

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Detailed description of how simply measured measures Twitter engagement

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The World of Social Media Monitoring And Analytics - infographic

The World of Social Media Monitoring And Analytics - infographic | Measuring the Networked Nonprofit | Scoop.it
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.
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How Many Tweets is Too Many Tweets? | Simply Measured

How Many Tweets is Too Many Tweets?  | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
As Community Managers, we’re constantly trying new things. Whether it’s a new network or a new CTA, experimentation is in the job description. Unfortunately, we, as Community Managers, are also really busy. Trying new things can be daunting, especially when you have a strict plan to hit your numbers. But, that shouldn’t deter you; The […]
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Top Nonprofits

Top Nonprofits | Measuring the Networked Nonprofit | Scoop.it

Good Learning From the Best Nonprofit Organizations

Beth Kanter's insight:

Good lists to benchmark and research

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Impact Mapping: Showcase The Value Of Your On-The-Ground Work Visually With ImpactFlo

Impact Mapping: Showcase The Value Of Your On-The-Ground Work Visually With ImpactFlo | Measuring the Networked Nonprofit | Scoop.it
ImpactFlo is an incredibly powerful, yet beautifully simple end-to-end solution for showcasing impact and engaging supporters.

Via Robin Good
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Robin Good's curator insight, July 29, 2013 10:12 AM



ImpactFlo is a web app which allows any organization, individual or company to showcase the "on-the-ground" impact of its projects and initiatives, by providing a simple database where to collect key information and a public web-based set of info-pages and impact maps where to illustrate visually the work done and the actual results to the public.


ImpactFlo makes it easy for those visiting such a hub to search through all of the projects realized by type, geographic location or by project needs and to engage with these projects by allowing visitors to easily share this content on social media.


Impact maps can be personalized with an organization logo, can be used to collect direct donations, and to organize projects separating the completed ones, by those upcoming or in progress.


Indispensable for NGOs of all kinds.


Find out more: http://impactflo.com/




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Free Twitter Analytics: The Ultimate Guide to Twitter analytic tools

Free Twitter Analytics: The Ultimate Guide to Twitter analytic tools | Measuring the Networked Nonprofit | Scoop.it
Free Twitter analytics: This is a comprehensive guide to the best free twitter analytic tools that are available. Check it out now.
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Norman Reiss's curator insight, February 4, 6:06 AM

Great list of resources

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16 Twitter Metrics Every Community Manager Should Track

This deck is about how Simplify360 can make a community manager's life more easier by providing meaningful insights from the twitter activity. It will provide e
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9 Ways to Counteract Facebook's Big Algorithm Change - - The Buffer Blog

9 Ways to Counteract Facebook's Big Algorithm Change - - The Buffer Blog | Measuring the Networked Nonprofit | Scoop.it
Facebook’s ranking algorithm decides which posts get shown to each user in their News Feed. The algorithm has gone through some major changes in the past, but the most recent one has thrown a lot of social media marketers for a loop.
Beth Kanter's insight:

Facebook has tweaked the algorithm again to favor links, irking lots of nonprofit folks once again.   But, let's stop complaining about Facebook or hope that it dies a horrible death (FB might out live us all)


Here are 9 tips from marketing experts in a post by BufferApp that will lead to success.


These are:


1.) Don't give up on Facebook yet ... (nope, it isn't going to die by 2017)
2.) Focus more time on community building and engagement
3.) Use your individual profile and groups for extra reach (I use this and it is works)
4.) Keep Experimenting with new features (I'm testing link embed feature)
5.) Don't forget about "owned" media - we're just renters here on FB and many other SM channels.
6.) Use FB Page to encourage people to sign up for an email list
7.) Build audience on other platforms (don't put all your social media eggs in the FB basket) -In
stagram is ripe and snapchat is the new shiny objecti dujour! 

8.) Ask your followers to help

9.) Be smart about your ad dollars on Facebook (test, measure, learn)

The article has a lot of tips and links. I would set aside 30 minutes to read it and think about adding some of the tips to your strategy in a thoughtful way. I'm doing that! 





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Beth Kanter's curator insight, January 24, 8:32 AM

Facebook has tweaked the algorithm again to favor links, irking lots of nonprofit folks once again.   But, let's stop complaining about Facebook or hope that it dies a horrible death (FB might out live us all)


Here are 9 tips from marketing experts in a post by BufferApp that will lead to success.


These are:


1.) Don't give up on Facebook yet ... (nope, it isn't going to die by 2017)
2.) Focus more time on community building and engagement
3.) Use your individual profile and groups for extra reach (I use this and it is works)
4.) Keep Experimenting with new features (I'm testing link embed feature)
5.) Don't forget about "owned" media - we're just renters here on FB and many other SM channels.
6.) Use FB Page to encourage people to sign up for an email list
7.) Build audience on other platforms (don't put all your social media eggs in the FB basket) -Instagram is ripe and snapchat is the new shiny objecti dujour! 

8.) Ask your followers to help

9.) Be smart about your ad dollars on Facebook (test, measure, learn)

The article has a lot of tips and links. I would set aside 30 minutes to read it and think about adding some of the tips to your strategy in a thoughtful way. I'm doing that!