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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Measuring the Networked Nonprofit | Scoop.it

This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.


Here's what caught my attention:


Social Producers are the new storytellers


**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media


**They know how to  trigger desirable (and social) actions, reactions and transactions


**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.


**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each


The difference between Social Producers and traditional content creators is they begin with social outcomes


**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy


**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network


**The overall story and outcome defines the nature of the social object.


Takeaway


**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.


**While the social effect is certainly a goal, the social effect is also the result of social design.


**In the end, people are going to talk, so give them something to talk about!


Curated by Jan Gordon covering, "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Qvxa6J]


Via janlgordon, Karen Dietz
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janlgordon's comment, September 25, 2012 8:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 9:05 AM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 1:14 PM
Really happy you like this article Gust.
Measuring the Networked Nonprofit
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Amazon.com: Measuring the Networked Nonprofit: Using Data to Change the World (9781118137604): Beth Kanter, Katie Delahaye Paine: Books

Measuring the Networked Nonprofit: Using Data to Change the World

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5 Ways to Use #Hashtags on Twitter | Simply Measured

5 Ways to Use #Hashtags on Twitter  | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
Hashtags allow marketers to engage with users they otherwise wouldn’t be able to reach, build branded campaigns, and sleekly measure the results. You can use hashtags in a variety of ways. We’ve broken down the five key ways here, but for more insight into hashtags on Twitter, download our newest ebook The Complete Guide to…
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Which Stats Matter: A Definitive Guide to Social Media Metrics

Which Stats Matter: A Definitive Guide to Social Media Metrics | Measuring the Networked Nonprofit | Scoop.it
Learn the importance of finding the right social media metrics to track for your marketing. Learn how to get the most value from social engagement.
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The Complete Guide To Measuring Instagram

Beth Kanter's insight:

This e-book is a free download from Simply Measured, part of their content strategy to promote their measurement tools.   Nonetheless, it does contain some useful information about  the metrics required to measure and fully understand the photo and video-sharing network - and how it use that information to guide your strategy.


Gives you the run down on engagement metrics, reach, and optimization, followed by some strategy advice. 





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American Public Health Association - Communication About Childhood Obesity on Twitter

American Public Health Association - Communication About Childhood Obesity on Twitter | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

Objectives. Little is known about the use of social media as a tool for health communication. We used a mixed-methods design to examine communication about childhood obesity on Twitter.

Methods. NodeXL was used to collect tweets sent in June 2013 containing the hashtag #childhoodobesity. Tweets were coded for content; tweeters were classified by sector and health focus. Data were also collected on the network of follower connections among the tweeters. We used descriptive statistics and exponential random graph modeling to examine tweet content, characteristics of tweeters, and the composition and structure of the network of connections facilitating communication among tweeters.

Results. We collected 1110 tweets originating from 576 unique Twitter users. More individuals (65.6%) than organizations (32.9%) tweeted. More tweets focused on individual behavior than environment or policy. Few government and educational tweeters were in the network, but they were more likely than private individuals to be followed by others.

Conclusions. There is an opportunity to better disseminate evidence-based information to a broad audience through Twitter by increasing the presence of credible sources in the #childhoodobesity conversation and focusing the content of tweets on scientific evidence.




Read More: http://ajph.aphapublications.org/doi/full/10.2105/AJPH.2013.301860

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The Question to Ask Before Hiring a Data Scientist

The Question to Ask Before Hiring a Data Scientist | Measuring the Networked Nonprofit | Scoop.it
Will your new hire produce analysis for humans or machines?
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How to Use Twitter Analytics to Find Important Data |

How to Use Twitter Analytics to Find Important Data | | Measuring the Networked Nonprofit | Scoop.it
Are you looking for new ways to measure success on Twitter? Get access to Twitter Analytics and find the data you need to track your campaign success.
Beth Kanter's insight:

Do you use Twitter’s built-in analytics tool?

Are you looking for new ways to measure success on Twitter?

Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.

In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.

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donhornsby's curator insight, August 5, 5:00 AM

Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.

Norman Reiss's curator insight, August 8, 6:54 AM

Have you used this tool yet?

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How to measure your audience with YouTube Analytics >> Whole Whale

How to measure your audience with YouTube Analytics >> Whole Whale | Measuring the Networked Nonprofit | Scoop.it
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6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | Measuring the Networked Nonprofit | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.
Beth Kanter's insight:

Good tips on where to find the data for your infographic.

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Mobile Health Devices: Public Health Trend Spotters? - InformationWeek

Mobile Health Devices: Public Health Trend Spotters? - InformationWeek | Measuring the Networked Nonprofit | Scoop.it
Health Data Exploration Project sees research gold in mining consumer health data from pedometers, fitness bands, and other gadgets.
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Why people come before data every time

Why people come before data every time | Measuring the Networked Nonprofit | Scoop.it

So the lesson is simple: Data visualization needs to be shaped by the intended users, perhaps more so than the data. Knowing the key user groups who will be working with your creations is essential to making them successful. Trying to visualize without user profiles is like trying to ice skate with blinders on – success will be purely accidental. So take the time to identify and understand all of the key audiences for a data graphic. Treat them with respect and the result will seem like magic.A director of data visualization offers her strategies for shaping and presenting research information.

Beth Kanter's insight:

So the lesson is simple: Data visualization needs to be shaped by the intended users, perhaps more so than the data. Knowing the key user groups who will be working with your creations is essential to making them successful. Trying to visualize without user profiles is like trying to ice skate with blinders on – success will be purely accidental. So take the time to identify and understand all of the key audiences for a data graphic. Treat them with respect and the result will seem like magic.

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Powerful Tracking for Hashtags | Hashtracking.com

Powerful Tracking for Hashtags | Hashtracking.com | Measuring the Networked Nonprofit | Scoop.it
Real-time intelligence and insights for hashtag campaigns and events.
Beth Kanter's insight:

hashtag tracking

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Seen | Give us a hashtag, we'll give you the world.

Seen is the best way to experience events short of being there. Seen collects and makes sense of social media data, in real time.
Beth Kanter's insight:

Hashtag search engine

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The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum | Measuring the Networked Nonprofit | Scoop.it
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
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Clear Measurement Counts (SSIR)

Clear Measurement Counts (SSIR) | Measuring the Networked Nonprofit | Scoop.it
A commitment to impact evaluation is the mark of a nonprofit organization that takes its work seriously.
Beth Kanter's insight:

When nonprofits do attempt to measure performance, they tend to become preoccupied with metrics that demonstrate how busy their staff members are (the number of activities conducted, the number of people reached, and so on), and they give short shrift to more relevant metrics that indicate whether their programs are actually improving people’s lives. 

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Norman Reiss's curator insight, September 19, 9:58 AM
Does your nonprofit measure its results?
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Capture the Ocean

Capture the Ocean | Measuring the Networked Nonprofit | Scoop.it
is a research project designed to help identify and understand the laws regulate the collection, use, and storage of data. The conversation around relationship between people, institutions, and data...
Beth Kanter's insight:

is a research project designed to help identify and understand the laws regulate the collection, use, and storage of data. The conversation around relationship between people, institutions, and data is confounded by how broad and complex it is. But as institutions increasingly base their decisions on data, whether big or small, the rules around its collection and treatment become more vital for us all to understand. 

The Capture the Ocean Project will convene the world’s leading legal, privacy, and data policy experts to create a framework for identifying and comparing the laws that shape the information economy. We will publish these laws in easy-to-understand visualizations and maps, helping people understand the issues, services, and rules that are shaping the world around them. 

This tool will help governments looking to trends in global policy, entrepreneurs launching web-based services, international development non-profits introducing technology into programs, journalists reporting on new technologies and privacy, and anyone with an interest in investing in the information economy

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We’re crash testing digital campaign tools – and here’s what we’ve found

We’re crash testing digital campaign tools – and here’s what we’ve found | Measuring the Networked Nonprofit | Scoop.it
We're testing dozens of digital apps and tools for social change. Here we share and track our results. Check out our findings and add your own.
Beth Kanter's insight:

Measurement tool box

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Barbara Ganley's curator insight, August 22, 9:39 AM

Useful for nonprofits

 

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24 beautifully-designed web dashboards that data geeks will love

24 beautifully-designed web dashboards that data geeks will love | Measuring the Networked Nonprofit | Scoop.it
We live in a world of big (and little) data, and many people have to make sense of numbers as part of their job. The trouble is that there can be a lot of friction involved when mining the data.
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You Have KPIs, But Do You Have KPQs?

You Have KPIs, But Do You Have KPQs? | Measuring the Networked Nonprofit | Scoop.it
Many of us have a set of Key Performance Indicators (KPIs) to measure how we’re doing at our jobs. Number of calls made, meetings booked, contracts signed, tweets, retweets, replies, page views,
Beth Kanter's insight:

We talk and think about questions so much, sometimes I feel like we have entire discussions where we only ask questions. Good questions don’t just beget good answers but also good questions in turn. Questions should make you think. Questions can guide how you decide on the course of your company or product. Questions can help guide better performance.

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All Good Text | All Good Text

All Good Text | All Good Text | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

This nifty tool sends you a text message with your analytics report #datanerd dream app

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Rescooped by Beth Kanter from Better know and better use Social Media today (facebook, twitter...)
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How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter | Measuring the Networked Nonprofit | Scoop.it

You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.

Now, if only you could figure out your return on investment


Via Mau
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Sybille Pierru's curator insight, June 28, 10:29 AM

Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.

Ken Dickens's curator insight, June 30, 1:27 PM

Nice info graphic about tracking impact of Social Media. -Ken

Neil Ferree's curator insight, July 4, 11:22 AM

Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.


The next step is to come up with a game plan and define your strategy on how to manage your social media presence.


If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree

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Social Data for Social Good: Five Lessons from Academia

Social Data for Social Good: Five Lessons from Academia | Measuring the Networked Nonprofit | Scoop.it
In business, we spend a lot of time trying to understand social data and other forms of big data for strategic advantage: to make business decisions, increase revenue, reduce costs, improve relatio...
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Who’s Afraid of Data-Driven Management?

Who’s Afraid of Data-Driven Management? | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

Data-informed decision making, and the culture change inherent therein, doesn’t happen in a vacuum. Asking what do the data say before acting is a disruptive action, displacing prior norms. There will be employees like the low-highs who welcome this kind of change, and those like the high-lows who subvert it. Understanding the psychology underlying these behaviors is the necessary first step toward pushing past intuition and silencing the data skeptics.

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Data Visualization 101: How to Design Charts & Graphs

Data Visualization 101: How to Design Charts & Graphs | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

Really useful guide to selecting and designing charts and graphs to visualize your data. 


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Social Media Management Software for Business | Sprout Social

Social Media Management Software for Business | Sprout Social | Measuring the Networked Nonprofit | Scoop.it
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.
Beth Kanter's insight:

One of the better values out there for paid tools


It pulls from Facebook's API so posts are not suppressed when they are posted from Sprout to Facebook.


Does not link to LI company page or Instagram or Pinterest or search the web for mentions. 


Good reporting and analytics, functionality for multiple-team members using it and assigning tasks to each other/notes about people, etc.

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Looking for a good RSS reader? You will find it in this list!

Looking for a good RSS reader? You will find it in this list! | Measuring the Networked Nonprofit | Scoop.it
Millions of articles are published every day. How do you keep track of them? By using a RSS reader of course!
Beth Kanter's insight:

RSS Reader is an important tool for content curators.   Here's a list.

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