Curated by Beth Kanter
Buzzword: Social Data
From a survey of 100 CMOs by Bazzarvoice. Five years ago I used to say that the value of social media was that it was a free focus group to help organizations improve what they're doing. Now that we have more sophisicated tools for monitoring social conversations and making sense fo the data - and hopefully better skills doing this - here the quantified value.
Some of the survey’s most interesting statistics and findings:
Making predictions: Nearly half of CMOs have used social data to make predictions or forecasts.
Discerning trends: The areas where Chief Marketing Officers believe social data is most effective is in indicating “discernible trends or patterns that may impact the business” (83%) followed by “consumer demographics and/or psychographics” (81%).
Brand awareness: Over 82% of CMOs believe social data has a measurable impact on brand awareness.
Decision making: Over 89% say that social data has influenced their decisions and 21% of those surveyed say social data affects at least one in five decisions they make.
Is your nonprofit making sense of social data?