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Scooped by Beth Kanter onto Social Media and Nonprofits: Measurement |
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Curated by Beth Kanter
What blog metrics should you be tracking?
Blog Engagement:
One approach is to acknowledge that when we say a piece of content is “working,” or that it’s “engaging” our audience we’re implying there’s a sense of action — the content is causing something to happen, or, more specifically, it’s causing the reader to take some form of action..
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Scoop.it!
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers? Via janlgordon 
janlgordon's comment,
January 28, 1:35 AM
Timothy Leyfer, Thank you for your comment, the only thing I can ad is I'm in complete agreement, well said!
janlgordon's comment,
January 28, 1:36 AM
Guillaume, we're watching curation evolve, exciting times ahead for sure!
William J. Ryan's curator insight,
March 4, 8:35 AM
Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve? Delete the scoop?
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