Social Media and Nonprofits:  Measurement
57
Best links and resources for improving practice and proving results.
Curated by Beth Kanter
Follow
Scooped by Beth Kanter onto Social Media and Nonprofits: Measurement
Scoop.it!

How researchers are letting us uncover secrets in social data

How researchers are letting us uncover secrets in social data | Social Media and Nonprofits:  Measurement | Scoop.it

Thanks to the popularity of everything from social media sites such as Twitter to email to mobile phones, it’s easier than ever to get data about who’s connected to whom. With the right tools, we can apply it solve certain problems faster and easier than ever.


Aspiring heirs to the Klout throne, for example, might look to a project called STINGER currently under development at Georgia Tech University. STINGER, which stands for Spatio-Temporal Interaction Networks and Graphs Extensible Representation, is a graph-processing engine that project lead David Bader says is bigger, faster and more flexible than anything currently in use for analyzing social media connections. You provide a shared-memory computing system, and it provides an open-source tool that can help detect relationships between billions of people, places and things as those relationships change over time — even in real time.

Someone using Facebook data, for example, might write an algorithm using where people or pages would be the vertices and actions (likes, shares, wall posts, etc.) would be the graph’s edges. One relatively easy application, Bader explained, would be to analyze how activity around particular people is increasing, decreasing or changing, therefore indicating changes in their importance or the growth of new communities.


No comment yet.
Beth Kanter is also curating
Content and Curation for Nonprofits Information Coping Skills Failure and Learning Visualization Techniques and Practice Google + for Nonprofits Nonprofit Capacity Building and Training
and 2 others
Discover Topics Beth Kanter is following
Content Curation World Social Media Content Curation Curation, Social Business and Beyond Just Story It Internet Marketing Strategy 2.0 Online Collaboration Tools
and 45 others
Your new post is loading...
Rescooped by Beth Kanter from visual data
Scoop.it!

Visualizing Connections In Data & Analyzing Information

Visualizing Connections In Data & Analyzing Information | Social Media and Nonprofits:  Measurement | Scoop.it

For many data visualization projects, information comes from a source that has already done some aggregation. This is both a blessing and a curse. Aggregation definitely simplifies the analysis and visualization process, but it can also greatly reduce the visualization and analysis options. This is because aggregation often destroys connections in data. For this reason, it's critical to have an in-depth and thorough knowledge and understanding of the information from aggregated information. There are several different visualization techniques that open up once we have the original data, such as Euler diagrams and parallel sets.


The extra information that can be obtained from visualizations is important to gaining a full understanding of the data, and it can lead to a much more interesting story, as well as far better visualizations and more accurate connections and links within those visualizations.

So, when gathering data about something, remember to dig deeper into it, as there are many important connections that happen within data that can provide knowledge beyond just a simple average or total.


To learn more about the value of these connections, sourcing accurate data, and how it is transformed into useful graphics, read the complete article and check out the case study used to convey the main points outlined above...


Via Lauren Moss
kurakura's comment, November 15, 2012 5:17 AM
the last graph on that page is really useful for understanding the data?
Rescooped by Beth Kanter from Internet Marketing Strategy 2.0
Scoop.it!

Visualize and Publish Your Web Site Analytics: ReportGrid

Visualize and Publish Your Web Site Analytics: ReportGrid | Social Media and Nonprofits:  Measurement | Scoop.it

ReportGrid is a new web-service that allows any web publisher to create well-designed charts and graphs out of the traffic being recorded on his web pages and to easily publish them online.

 

Two critical items characterize this service: 

 

1) Quality visualization of web analytics data

 

2) Tools to publish it online 


As a user you have a lot of control in selecting what kind of data visualization approach you want to use and what data to bring in, but, to me, the key innovation here is the use of analytics data for "public" promotion and marketing purposes.

 

In 2004 I wrote: "...Though I am aware of breaking out from the traditional approach to the use of Web server statistics, but I would strongly suggest independent publishers, reporters, bloggers and online journalists of all kinds, to make (a representative sample) of their log server stats publicly available.

 

...

 

My recommendation is: Make it completely transparent for everyone to see how well you are doing.

 

The more transparent you are, the more credible your information will be."

 

Link: http://www.masternewmedia.org/2004/08/11/pacmeter_popularity_authority_credibility.htm

 

 

This is why I think Reportgrid is offering something that will be of increasing value in the near future.

I bet, that it will not be long in fact before Google Analytics offers itself multiple ways to publish, embed and share its data.

 

Free and paid versions avalable.

 

Check (by mousing over the icons) all of the charts types available through ReportGrid: http://www.reportgrid.com/charts/ 

 

Features and pricing: http://www.reportgrid.com/charts/#features-anchor 

 

How it works / get started: http://www.reportgrid.com/charts/#getstarted-anchor 

 

Find out more: http://www.reportgrid.com/index.html 

 

(Reviewed by Robin Good)


Via Robin Good
No comment yet.