Social Media and Nonprofits: Measurement
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Influencer Marketing: 13 Expert Views on Klout's New Scoring Algorithm

Influencer Marketing: 13 Expert Views on Klout's New Scoring Algorithm | Social Media and Nonprofits: Measurement | Scoop.it
From windmillnetworking.com - August 31, 2012 2:11 PM

Curated by Beth Kanter

http://www.bethkanter.org


Experts weigh in on the new alogorithm for Klout and social media influence.


Here's the bottom line from Neal Schaffer


At the end of the day, market economics will determine the success of Klout. Will brands feel that the new algorithm is better? Will those that they choose to be “influential” because of their Klout score “deliver” what they were looking for? One brand that I am working with realized that they did not even need to use Klout scores to determine potential influencers and merely reached out to a few people that they considered “influencers” and asked for their recommendations as to who had social influence in a particular sphere.

Perhaps some of the competition, such as PeerIndex and Kred, will look at this as an opportunity to gain influence (pun intended) with their services.


For social media marketers, having a selection of various metrics to choose from in measuring social media influence can only be a welcome addition to our toolbox. Just as brands will have to determine if they feel the new Klout algorithm is a step forward or not, we social media marketers will also need to determine which metrics we feel best justify “influence” or at least help us in our analysis of social media users. ~ @nealschaffer

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Visualize and Publish Your Web Site Analytics: ReportGrid

Visualize and Publish Your Web Site Analytics: ReportGrid | Social Media and Nonprofits: Measurement | Scoop.it
From www.reportgrid.com - January 9, 2012 1:42 PM

ReportGrid is a new web-service that allows any web publisher to create well-designed charts and graphs out of the traffic being recorded on his web pages and to easily publish them online.

 

Two critical items characterize this service: 

 

1) Quality visualization of web analytics data

 

2) Tools to publish it online 


As a user you have a lot of control in selecting what kind of data visualization approach you want to use and what data to bring in, but, to me, the key innovation here is the use of analytics data for "public" promotion and marketing purposes.

 

In 2004 I wrote: "...Though I am aware of breaking out from the traditional approach to the use of Web server statistics, but I would strongly suggest independent publishers, reporters, bloggers and online journalists of all kinds, to make (a representative sample) of their log server stats publicly available.

 

...

 

My recommendation is: Make it completely transparent for everyone to see how well you are doing.

 

The more transparent you are, the more credible your information will be."

 

Link: http://www.masternewmedia.org/2004/08/11/pacmeter_popularity_authority_credibility.htm

 

 

This is why I think Reportgrid is offering something that will be of increasing value in the near future.

I bet, that it will not be long in fact before Google Analytics offers itself multiple ways to publish, embed and share its data.

 

Free and paid versions avalable.

 

Check (by mousing over the icons) all of the charts types available through ReportGrid: http://www.reportgrid.com/charts/ 

 

Features and pricing: http://www.reportgrid.com/charts/#features-anchor 

 

How it works / get started: http://www.reportgrid.com/charts/#getstarted-anchor 

 

Find out more: http://www.reportgrid.com/index.html 

 

(Reviewed by Robin Good)


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