Social Media and Nonprofits: Measurement
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Influencer Marketing: 13 Expert Views on Klout's New Scoring Algorithm

Influencer Marketing: 13 Expert Views on Klout's New Scoring Algorithm | Social Media and Nonprofits: Measurement | Scoop.it
From windmillnetworking.com - August 31, 2012 2:11 PM

Curated by Beth Kanter

http://www.bethkanter.org


Experts weigh in on the new alogorithm for Klout and social media influence.


Here's the bottom line from Neal Schaffer


At the end of the day, market economics will determine the success of Klout. Will brands feel that the new algorithm is better? Will those that they choose to be “influential” because of their Klout score “deliver” what they were looking for? One brand that I am working with realized that they did not even need to use Klout scores to determine potential influencers and merely reached out to a few people that they considered “influencers” and asked for their recommendations as to who had social influence in a particular sphere.

Perhaps some of the competition, such as PeerIndex and Kred, will look at this as an opportunity to gain influence (pun intended) with their services.


For social media marketers, having a selection of various metrics to choose from in measuring social media influence can only be a welcome addition to our toolbox. Just as brands will have to determine if they feel the new Klout algorithm is a step forward or not, we social media marketers will also need to determine which metrics we feel best justify “influence” or at least help us in our analysis of social media users. ~ @nealschaffer

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How to Think like a Data Journalist [Datablog]

How to Think like a Data Journalist [Datablog] | Social Media and Nonprofits: Measurement | Scoop.it
From www.guardian.co.uk - November 25, 2012 3:55 PM

Whilst preparing for her Strata keynote, Google's Kathryn Hurley spent a week with the Datablog team and here are a few key takeaways from that experience...


Exploring the methods and tools that a data journalist uses in their day to day activity at the Guardian Datablog: The fast-paced environment means data analysis tools that are quick and easy to use reign supreme. There are really three major steps of the Guardian Datablog's process that drive the tools and resources they use:

  • Getting the data
  • Telling the story
  • Sharing the data


Read further for more details on the data journalism process and associated resources and links, as well as how you can apply some of these data analysis techniques to your own work...

Via Lauren Moss
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How to Calculate the ROI of Social Media

From www.slideshare.net - July 15, 2011 7:06 PM
Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media?
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Measuring Thought Leadership

Measuring Thought Leadership | Social Media and Nonprofits: Measurement | Scoop.it
From socialwithit.com - August 29, 2012 5:13 PM

Curated by Beth Kanter

http://www.bethkanter.org


Influences means a couple of different things.  You can measure other people's influence - as part of identifying champions or super fans or you can measure your own influence or organization's as part of a goal to have "thought leadership." 


This is a vanity metric - and there are several tools you can use to measure it.  This Infographic shows some of them.


Most important bit is the how to:


If you are really interested in taking advantage of your social influence score, it’s not enough checking your level every now and then. You’ll have to act.


What follows are the steps to develop a successful action plan according to Brian Solis (new media analyst at The Altimer Group) :


Track performances against current benchmarks that capture existing sentiments, behaviours and awareness.


Define who is your target audience.


Develop the strategy. You’ll find here the difference with the classic social media campaigns: you’ll have to take into account both your community and all your community’s followers. Find out what does matter to them and use that info in your daily content.
Determine who are your most influential followers and use them in order to improve your social media campaign. If they are engaged, they will help you with no doubt. This is the time to use the digital social influence tools.
Launch the campaign: do not forget these kind of activities take place in real time. Key influencers’ behaviours are totally unexpected. That is the reason the next step is crucial.
Measure constantly. Monitor everything every day of the campaign and modify the strategy when needed.



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