Curated by Beth Kanter
Experts weigh in on the new alogorithm for Klout and social media influence.
Here's the bottom line from Neal Schaffer
At the end of the day, market economics will determine the success of Klout. Will brands feel that the new algorithm is better? Will those that they choose to be “influential” because of their Klout score “deliver” what they were looking for? One brand that I am working with realized that they did not even need to use Klout scores to determine potential influencers and merely reached out to a few people that they considered “influencers” and asked for their recommendations as to who had social influence in a particular sphere.
Perhaps some of the competition, such as PeerIndex and Kred, will look at this as an opportunity to gain influence (pun intended) with their services.
For social media marketers, having a selection of various metrics to choose from in measuring social media influence can only be a welcome addition to our toolbox. Just as brands will have to determine if they feel the new Klout algorithm is a step forward or not, we social media marketers will also need to determine which metrics we feel best justify “influence” or at least help us in our analysis of social media users. ~ @nealschaffer