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Quick FB Metrics for FB Page: Does Quick = Valid ?

Quick FB Metrics for FB Page: Does Quick = Valid ? | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


The Company (http://socialfresh.com/pagelever-data-facebook-insights/) recently introduced (http://minilytics.pagelever.com/) that answers four simple questions about your FB page based on the last 100 posts:


  • Who are my fans?
  • When should I post?
  • What type of content?
  • What percentage of my fans see my content?


 Here's how the sausage is made:


Best type of Post Calculation

http://support.pagelever.com/customer/portal/articles/692741-how-is-my-best-type-of-post-calculated-


Relative Impact Score

http://support.pagelever.com/customer/portal/articles/675795-ranking-posts-by-relative-impact


This isn't a substitue for Insights.


One thing this metrics program can't do is tell you about what content or topics are resonating.   This requires that you look at the reports yourself and the scores and draw some conclusions.     Also, looking at the question, "What time" in isolation might lead you to some wrong conclusions.  Compelling content that your audience loves trumps all.

.

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Amazon.com: Measuring the Networked Nonprofit: Using Data to Change the World (9781118137604): Beth Kanter, Katie Delahaye Paine: Books

Measuring the Networked Nonprofit: Using Data to Change the World

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Measuring the Networked Nonprofit: Using Data to Change the World [Beth Kanter, Katie Delahaye Paine] on Amazon.com. 

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aiguarentacar's comment, February 3, 1:53 PM
visit my page: http://www.scoop.it/u/aiguarentacar
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CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing - Zoetica Media

CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing - Zoetica Media | Measuring the Networked Nonprofit | Scoop.it
  We are re-launching our website here soon, and to celebrate that, we are bringing back our Cool Tools department with a series about Social Media Me
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Nevermore Sithole's curator insight, March 12, 3:41 AM

Social Media Measurement Tools for Public Relations and Marketing

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DoSomething’s Charity Teamwork | MailChimp Email Marketing Blog

DoSomething’s Charity Teamwork | MailChimp Email Marketing Blog | Measuring the Networked Nonprofit | Scoop.it
DoSomething.org is a nonprofit membership organization for people under 25, intent on making those people care.
Beth Kanter's insight:
20 subject lines for every email

The team comes up with 20 subject lines to try for every email. "We’ve wanted to do that since I’ve been here for the last two years, but we finally got to the point where we have a really strong content writer, and I’m the product the manager, then we have an intern which is basically an entry-level content producer.

Now that we have the three of us who can dedicate some time, it’s really just five minutes of our day where we each write 5-10 subject lines. Before, we had one person on email. It was just me. I’d ping our data guy or our other colleagues. We didn’t have people invested in it. [It was about getting] enough and the right staff.

We noticed with our email subject lines that a lot of the tests didn’t have a lot of variance. The test would be marginally different by one or two percent, so it was almost not worth testing, because we were testing things that were so similar, like ‘Donate your jeans today’ and ‘Have you donated your jeans today?’ They were really similar. We do a lot of testing at DoSomething, so we thought we were being very specific and trying to control for all the variables. But we’ve learned that we should do totally the opposite. We should be testing with a lot of disparity, trying subject lines that are totally, totally different. Now [our open rates are] up 2-3% just from doing that."

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Todd's curator insight, April 17, 2:23 PM

Excellent idea to get the millennial generation involved in charity work!

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6 types of Twitter conversations

6 types of Twitter conversations | Measuring the Networked Nonprofit | Scoop.it
The discussions that form around products and organizations are very different from those born in professional groups or around customer service accounts. Here's how.
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How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | Measuring the Networked Nonprofit | Scoop.it
When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands.
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SharedCount: Social URL Analytics

Track URL shares, likes, tweets, and more.
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Facilitate counting of a URL shared

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Which of Your Twitter Followers Really Matter? Here's How to Find Out

Which of Your Twitter Followers Really Matter? Here's How to Find Out | Measuring the Networked Nonprofit | Scoop.it
SocialRank enables a company to identify which members of its social media audience are most useful to its business.
Beth Kanter's insight:

SocialRank "tells you one really simple thing: not what your followers are talking about on Twitter, but who they are," Taub says.

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If Impressions Are Sperm, Then Conversions Are the Children We’ve Always Wanted | The Measurement Advisor

If Impressions Are Sperm, Then Conversions Are the Children We’ve Always Wanted | The Measurement Advisor | Measuring the Networked Nonprofit | Scoop.it
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Center for Data Innovation » 15 Women in Data to Follow on Twitter

Center for Data Innovation » 15 Women in Data to Follow on Twitter | Measuring the Networked Nonprofit | Scoop.it
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26 Top Social Media Management Tools for Businesses and Brands [INFOGRAPHIC]

26 Top Social Media Management Tools for Businesses and Brands [INFOGRAPHIC] | Measuring the Networked Nonprofit | Scoop.it
The team at SMSS have compiled 26 top social media management tools to help you get started.
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Tweets = Sales (But what about donations?)

Tweets = Sales (But what about donations?) | Measuring the Networked Nonprofit | Scoop.it
Social media currency that can be exchanged for actual products
Beth Kanter's insight:

Dane Atkinson has crunched those numbers. He's CEO of SumAll, a New York startup that does marketing analytics. They looked at data from about 30,000 companies. SumAll connected tweets to web traffic and sales. They found that each time a customer tweets, it brings a company a pretty significant sales boost.

"From our math," Atkinson says, "it was about twenty bucks."

That's twenty bucks extra sales, on average, every time a customer mentions a company on social media.

"A customer that's tweeting on your behalf,” Atkinson explains, “creates more capital value for you, for sure. So you always want to find ways to get your communities to promote your product."

The trick is to get as many social media users as possible to mention your company.

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Can't Buy Me Love: following the social engagement protocol

Can't Buy Me Love: following the social engagement protocol | Measuring the Networked Nonprofit | Scoop.it
The other day, I was meeting with an associate who was relaying to me his frustration with influencer marketing: "Tara, influencer marketing just doesn't work. I made a deal with the most influenti...
Beth Kanter's insight:

But I *am* a fan of building out relationships in active networks – which can be entered by building relationships with influential types that operate within that network. It’s a longer term, more intensive task, but it pays off big time. You just need to follow relationship protocol and slowly climb the Social Engagement Ladder:

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State of Social Media Measurement for Philanthropy

State of Social Media Measurement for Philanthropy | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

RWJF convening in April 

http://www.rwjf.org/en/research-publications/research-features/measurement.html


They did a follow up webinar in Jan. 2014 - presenting these three case studies.


  • Shaheen Mamawala, RWJF, and Michael Berman, The Strategy Group, will discuss plans for measuring the new RWJF Leadership Network's ability to foster new collaborative opportunities, frequent exchange of ideas, and robust communication. The Network, housed on LinkedIn, was soft launched in December 2013 and will be broadly launched in spring 2014.
  • Daniel Silverman and Joyce Sood, Irvine Foundation, will discuss how Linked Learning--an interactive infographic--has spread the story of Irvine's youth education program to different constituencies.
  • Chantell Johnson, MacArthur Foundation, will discuss a network analysis of the field of digital media and learning, a programmatic focus of the foundation.
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Social Network Analysis 101 - Lithosphere Community

Social Network Analysis 101 - Lithosphere Community | Measuring the Networked Nonprofit | Scoop.it
Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and online communities.
&n
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Beth Kanter's curator insight, December 11, 2012 10:50 AM

Curated by Beth Kanter

http://www.bethkanter.org


An explanation about social network analysis and some guidelines for intrepretation.


So the most important thing when reading a social graph is to find out what relationships are being represented by the edges. This is even more important than what the vertices represent, because for SNA, the entities represented by the vertices will usually be people. 99% of the graph metrics out there depend heavily on the edges, so if the edge relationships change, the metrics will also change.

 

For example, the simplest graph metric is the degree centrality, and it measures how many connections a vertex has. For example, there are seven black edges connecting to me on the friendship graph (figure 2a), so I have seven friends. But there are only five red edges connecting to me, so I have five colleagues. My degree centrality on the beer buddy graph (figure 2c) is three, so I only have three beer buddies. Degree centrality can be computed for all users in the graph, for example, Ryan's degree centrality on the badminton pal graph (figure 2d) is two.

 

The interpretation of the graph metric also depends on the edge relationship. So, you cannot say anything about how many colleagues I have based on the friendship graph (figure 2a), because the colleague relationship is not being represented in the friendship graph. Even if you assume that everyone I've worked with are my friends; using just the friendship graph, then number of colleagues I have can still be anywhere from zero to seven. Therefore, do not try to make any inference or conclusion based on a graph about any relationship that is not explicitly represented by the edges. If you do that, you might as well just flip a coin or make a random guess.

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Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters | Measuring the Networked Nonprofit | Scoop.it
People connect to form groups on Twitter for a variety of purposes. The networks they create have identifiable contours that are shaped by the topic being discussed, the information and influencers driving the conversation, and the social network structures of the participants.
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Understanding Facebook’s New Ad Structure: How a Community Manager Can Impact Ad Spend | Simply Measured

Understanding Facebook’s New Ad Structure: How a Community Manager Can Impact Ad Spend | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
Facebook is a cornerstone of most brands’ social media and marketing strategies. Over the past several months, they’ve been reducing the organic reach of Pages with a significant algorithm change. Even if a person Likes a company or organization on the social network, they’re unlikely to see that Page’s content in their News Feed. This…
Beth Kanter's insight:

Good primer on Facebook advertising.

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Meet ThinkUp: Your personal social media guru - The Next Web

Meet ThinkUp: Your personal social media guru - The Next Web | Measuring the Networked Nonprofit | Scoop.it
If you're a heavy Twitter or Facebook user, you know just how many social media tools there are out there that promise to help track your activity's perfor
Beth Kanter's insight:

Finally, analytics for individuals with a networked mindset.  Useful email that helps you be more intentional about building your network. 

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Crowdbooster: Social Media Marketing Analytics and Optimization

Crowdbooster: Social Media Marketing Analytics and Optimization | Measuring the Networked Nonprofit | Scoop.it
Crowdbooster measures and optimizes your social media marketing by providing powerful, easy-to-use analytics and recommendations on Twitter and Facebook.
Beth Kanter's insight:
Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence
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This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank

This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank | Measuring the Networked Nonprofit | Scoop.it
Facebook's declining organic reach for businesses corresponds precisely with its increase in stock price. No surprise! Here's 4 ways to combat declining Facebook effectiveness.
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Big interest in Big Data

Big interest in Big Data | Measuring the Networked Nonprofit | Scoop.it
Photo credit: Flickr user: maximillion. The social sector is undergoing an important transformation when it comes to research and evaluation. ...
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How to understand the impact of aid projects? Storytelling! | Feedback Labs

How to understand the impact of aid projects? Storytelling! | Feedback Labs | Measuring the Networked Nonprofit | Scoop.it
Beth Kanter's insight:

From 2010 to 2013, GlobalGiving’s network in East Africa collected tens of thousands of narratives about any “community effort” that a citizen had been involved with. And while these narratives are not the whole story, I think they better reflect the opinions of the people than experts do. I’ve developed online tools that allow you to lump these 57,000 stories into collections for just about any question, and extend the data to cover your specific group or area, using this process:

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CompleteGuidetoTwitterAnalyticsSimplyMeasured.pdf

Beth Kanter's insight:

Detailed description of how simply measured measures Twitter engagement

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The World of Social Media Monitoring And Analytics - infographic

The World of Social Media Monitoring And Analytics - infographic | Measuring the Networked Nonprofit | Scoop.it
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.
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How Many Tweets is Too Many Tweets? | Simply Measured

How Many Tweets is Too Many Tweets?  | Simply Measured | Measuring the Networked Nonprofit | Scoop.it
As Community Managers, we’re constantly trying new things. Whether it’s a new network or a new CTA, experimentation is in the job description. Unfortunately, we, as Community Managers, are also really busy. Trying new things can be daunting, especially when you have a strict plan to hit your numbers. But, that shouldn’t deter you; The […]
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Top Nonprofits

Top Nonprofits | Measuring the Networked Nonprofit | Scoop.it

Good Learning From the Best Nonprofit Organizations

Beth Kanter's insight:

Good lists to benchmark and research

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Impact Mapping: Showcase The Value Of Your On-The-Ground Work Visually With ImpactFlo

Impact Mapping: Showcase The Value Of Your On-The-Ground Work Visually With ImpactFlo | Measuring the Networked Nonprofit | Scoop.it
ImpactFlo is an incredibly powerful, yet beautifully simple end-to-end solution for showcasing impact and engaging supporters.

Via Robin Good
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Robin Good's curator insight, July 29, 2013 1:12 PM



ImpactFlo is a web app which allows any organization, individual or company to showcase the "on-the-ground" impact of its projects and initiatives, by providing a simple database where to collect key information and a public web-based set of info-pages and impact maps where to illustrate visually the work done and the actual results to the public.


ImpactFlo makes it easy for those visiting such a hub to search through all of the projects realized by type, geographic location or by project needs and to engage with these projects by allowing visitors to easily share this content on social media.


Impact maps can be personalized with an organization logo, can be used to collect direct donations, and to organize projects separating the completed ones, by those upcoming or in progress.


Indispensable for NGOs of all kinds.


Find out more: http://impactflo.com/