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Rescooped by Beth Kanter from Internet Marketing Strategy 2.0 onto Social Media and Nonprofits: Measurement |
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Robin Good: Shared Count is a free web app which allows you to measure instantly how many FB Likes, FB Shares, FB Comments, Tweets, Google +1s, Diggs, as well as StumbleUpon, LinkedIN, Delicious, Reddit shares and pins (Pinterest) any web page has received.
You can also add a batch of URLs and see them compared in tabular format: http://sharedcount.com/dashboard.php
Free to use. No registration, no download.
Excellent.
Try it out now: http://sharedcount.com/
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Check out this article to discover 10 of the most powerful Twitter analytics and visualization tools so you can analyse and visualize your Twitter network!
Beth Kanter's insight:
Blog post with descriptions and screen captures of Twitter Analytics and Visualizaiton tools - After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network. Many tools tried to add value and failed. At least they tried. The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter. Delete the scoop?
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Robin Good: One of the most effective and popular methods to stay abreast of a topic area or to discover new stories about an issue is the use "hashtags" for Twitter seaches. Here is a bunch of tools that make it easy for you to monitor and search, one or multiple Twitter hashtags on your preferred topics. Useful. Resourceful. 7/10 Tools list: http://www.searchenginepeople.com/blog/best-tools-to-summarize-twitter-hashtags.html Via Robin Good Delete the scoop?
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Curated by Beth Kanter I'm a fan of buffapp, especially to schedule my tweets. They've now added analytics to their features. The Twitter analytics include: All clicks, retweets, mentions, reach and favorites that you will receive. http://blog.bufferapp.com/twitter-facebook-linkedin-analytics But metrics alone won't due any good unless you make sense of the data and create actionable insights. Too often we skip this part, going right to the tips (which are great and useful) but if you combine best practices with measurement you'll get even better results. Here's an example. Using this article as a jumping off point, "The Five Tweets That Nonprofits Tweet That Get Retweeted The Most:
However, at least 10 times a day I go to my “Home” view and scan through hundreds of tweets hoping to find new nonprofits to retweet or list, but the honest truth is that the majority of tweets (from those 120,000+ nonprofits) in my “Home” view are un-retweetable. They are loaded with marketing pitches and often have punctuation and grammar errors, messy formatting, and one too many hashtags. These are the characteristics of tweets that I know my followers have no interest in seeing me retweet. I know because I study which tweets get retweeted – and which don’t. Here they are: 1) Powerful stats that speak to your mission and programs 3) Well-formatted, easy to read factual tweets. 4) Position statements spoken with clarity and conviction. 5) Tweets that tap into the #BreakingNews cycle So before you go wild .. think about how you might test some of these assumptions with your audience to see if they reasonate. Perhaps as you are composing your brand tweets for the week, you can identify types and compare to others. See if it works with you and rinse and repeat. Delete the scoop?
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Turn tweets into action by looking at Analytics and making data actionable. Delete the scoop?
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