Curated by Beth Kanter
I like the term "embedded measurement," although the term I've been using is "stealth measurement"
Similarly, one solution to measurement’s frictions and missed opportunities is what we call embedded measurement—an approach that spreads the ownership of measurement efforts, results, and learning throughout an organization by integrating data collection, analysis, and action into the daily processes, of the program itself. When this happens, measurement shifts from feeling burdensome to being beneficial for everyone involved.
Embedded measurement has several key characteristics. First, data collection is part of the standard service delivery. In other words, data requests are timed and structured to feel part of (not in addition to) services provided to participants. Instead of separate surveys, for example, staff use ongoing interactions with participants to collect data. Second, when data is collected by front-line staff in streamlined ways, it directly benefits their daily work. This typically includes real-time, simple analyses that lead to immediate decisions and actions, primarily oriented toward improving the very next interaction with the participant. And third, participants themselves receive rapid feedback and analysis they can use to accelerate their own progress.