Curated by Beth Kanter
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A/B testing your landing pages can help you generate up to 40% more leads for your business. Add this result to the benefits you can get from split testing your calls-to-action and emails, and you'll see some significant increases in lead generation.
When done correctly, A/B testing can provide a huge competitive advantage for your company. Learn how to get more engagement from the traffic you have with our "Introduction to Using A/B Testing for Marketing Optimization." This ebook will walk you through the basics of effective A/B testing and help you get started.
In this 50-page guide, you'll learn:
What A/B testing is an why it matters in marketing
10 guidelines for effective A/B testing
What variables you should test
A/B testing case studies