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Measuring the Networked Nonprofit
Best links and resources for improving practice and proving results.
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11 ways to measure the value of social media

11 ways to measure the value of social media | Measuring the Networked Nonprofit | Scoop.it
We hear that “data is the new oil” and maybe so, but just like crude oil, data needs to be refined to maximise its value. It needs to be processed into actionable insight. Online and mobile activities generate vast amounts of data and there are no shortage of tools and technology available to analyse it. But the reality in many cases is “analysis paralysis”, little actual insight, or recommendations that can’t then be acted upon owing to a lack of relevant resources.
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Social Media ROI: You’re Popular? So What. | Social Media Today

Social Media ROI: You’re Popular? So What. | Social Media Today | Measuring the Networked Nonprofit | Scoop.it
Good chart of inputs and outcomes
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5 Marketing Metrics that Matter to Your CEO

5 Marketing Metrics that Matter to Your CEO | Measuring the Networked Nonprofit | Scoop.it
This is a guest blog post by Barbra Gago from Left Brain DGA.
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